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Consumer Attitudes and Online Retail Dynamics in The Netherlands, 2015–2020

Consumer Attitudes and Online Retail Dynamics in The Netherlands, 2015–2020

Summary

The Netherlands’ online market is expected to continue on its growth trajectory over the next five years, mainly driven by higher internet and fixed broadband penetration coupled with rising smartphone adoption in the country. In addition, rising confidence over online platforms on the back of secured payment options will further boost online sales over the forecast period.

Key Findings

  • Online to increase its share to 7.6% in the Netherlands’ total retail sales by 2020
  • Electrical and electronics will continue to be the largest product group sold through the online channel, reaching a sales value of EUR3,773.7 million in 2020
  • iDEAL is the most preferred and secured payment method used among Dutch customers
Synopsis

“Consumer Attitudes and Online Retail Dynamics in The Netherlands, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Dutch online retail environment. In addition, it analyzes the key consumer trends influencing the Dutch online retail industry.

What else does this report offer?
  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons To Buy
  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in the Netherlands, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


  • Introduction
    • What is this Report About?
  • Executive Summary
  • Market at a glance
    • Table Online Retail Sales in Netherlands, 2015 and 2020
  • Market Context
    • Overview of the Netherlands' Online Shopping Environment
      • The Internet penetration in the Netherlands remains almost flat
      • Fixed broadband is constantly growing in the Netherlands
      • Highly saturated smartphone market
    • Consumer Attitudes and Behaviour
      • Rising confidence over online platforms
      • Un-explored multichannel retailing, a new growth opportunity for retailers
      • The Dutch favor convenient and secure payment processes
  • Online Channel Dynamics
    • The Online Channel's Share of Total Retail Sales
      • Netherlands online vs. offline channel forecasts
        • Table Netherlands Offline vs. Online Retail Sales and Forecast (EUR billion), 2010-2020
        • Table Netherlands Offline vs. Online Retail Sales and Forecast (US$ billion), 2010-2020
        • Table Netherlands Offline vs. Online Retail Sales and Forecast (% Share), 2010-2020
      • Online penetration: global and regional comparisons
        • Table Netherlands Online Sales vs. Global Average, 2010, 2015, and 2020
        • Table Netherlands Online Sales vs. Western Europe, 2010, 2015, and 2020
    • Channel Dynamics
      • The Netherlands' retail channel dynamics - future performance
        • Table Netherlands Overall Retail Segmentation (EUR billion) by Channel Group, 2010-2020
      • Channel group share development
        • Table Netherlands Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2010-2020
        • Table Netherlands Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020
        • Table Netherlands Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020
      • Individual channel performance
        • Table Netherlands Channel Retail Sales and Forecast (EUR billion) by Channel, 2010-2020
        • Table Netherlands Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020
    • Category Dynamics
      • Online vs. offline retail sales comparison by category group, 2015
        • Table Netherlands Retail Sales Split (EUR million), Online vs. Offline, 2015
        • Table Netherlands Retail Sales Split (US$ million), Online vs. Offline, 2015
      • Online retail market dynamics by category
        • Table Netherlands Online Retailers Market Dynamics by Category Group, 2010-2020
      • Online retail sales share by category group
        • Table Netherlands Online Retail Sales and Forecast (EUR million) by Category Group, 2010-2020
        • Table Netherlands Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020
      • Food and Grocery Categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Food and Grocery Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020
      • Electrical and Electronics categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Electrical and Electronics Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020
      • Music, Video, and Entertainment Software categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020
      • Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts
        • Table Netherlands Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020
      • Books, News, and Stationery categories: Market Size and Forecasts
        • Table Netherlands Total and Online Retail Sales in Books, News and Stationery Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020
      • Sports and Leisure Equipment categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020
      • Furniture and Floor Coverings categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020
      • Home and Garden categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Home and Garden Products Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020
      • Health & Beauty categories: market size and forecasts
        • Table Netherlands Total and Online Retail Sales in Health and beauty Categories (EUR million), 2010-2020
        • Table Netherlands Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020
  • Case Studies: Leading Online Retailers in the Netherlands
    • Retailer 1: Wehkamp
      • Business Description
      • Site Experience
    • Retailer 2: Bol.com
      • Business Description
      • Site Experience
    • Innovative Online Services in the Netherlands
      • Picnic and its unique delivery strategy
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016-2020
        • Table Netherlands Exchange Rate EUR-US$ (Annual Average), 2010-2015
        • Table Netherlands Exchange Rate EUR-US$ (Annual Average), 2016-2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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