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Consumer Attitudes and Online Retail Dynamics in Chile, 2015–2020

Consumer Attitudes and Online Retail Dynamics in Chile, 2015–2020

Summary

Chilean online commerce is small, with less than 2% of sales contributing to the total retail sales. However, this scenario is changing fast and online commerce is growing quicker than ever before. Mobile commerce is the major contributor to the online retail sales which is because of high adoption to Smartphone's and high internet speeds coupled with high internet penetration across the country. Though the economy has slowed down in the last two years, online commerce is not affected due to these macro-economic changes but instead more Chileans are adopting online commerce every year.

Key Findings

  • Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 15.2% over the forecast period
  • High internet penetration and very high Smartphone penetration will act as a catalyst for the emerging online shopping market
  • Electrical and electronics was the largest product group in 2015, with total online sales of CLP281, 511.7 billion, or 47.6% of total online retail sales in 2015
  • Mobile commerce secured with sophisticated payment options is the future of online retail in Chile
Synopsis

“Consumer Attitudes and Online Retail Dynamics in Chile, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Chile’s online retail environment. In addition, it analyses the key consumer trends influencing Chile’s online retail industry.

What else does this report offer?
  • It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
  • Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future
Reasons To Buy
  • Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
  • Understand which products will be the major winners and losers in the online arena in the coming years
  • Get an in-depth analysis of the latest trends in online retailing in Chile, covering the factors driving online spending across the categories
  • Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


  • Introduction
    • What is this Report About?
  • Executive Summary
  • Market at a glance
    • Table Online Retail Sales in Chile, 2015 and 2020
  • Consumer Insight: Online Shoppers Attitudes and Behavior
    • Overview of Chile's Online Shopping Environment
      • Internet connectivity is the buzz word in Chile
      • Fixed broadband penetration is almost stagnant
      • High smartphone penetration set to boost M- Commerce
    • Consumer Attitudes and Behaviour
      • E-commerce festival- "Cyber Day Chile"
      • Active environment for online commerce
      • Payments sophistication accelerates online sales in Chile
  • Online Channel Dynamics
    • The Online Channel's Share of Total Retail Sales
      • Chile online vs. offline channel forecasts
        • Table Chile Online vs. Offline Retail Sales and Forecast (CLP billion), 2010–2020
        • Table Chile Online vs. Offline Retail Sales and Forecast (US$ billion),2010–2020
        • Table Chile Online vs. Offline Retail Sales and Forecast (% Share), 2010–2020
      • Online penetration: global and regional comparisons
        • Table Chile Online Sales vs. Global Average, 2010, 2015 and 2020
        • Table Chile Online Sales vs. North America, 2010, 2015 and 2020
    • Channel Dynamics
      • Chile retail channel dynamics – future performance
        • Table Chile Overall Retail Segmentation (CLP billion) by Channel Group, 2010–2020
      • Channel group share development
        • Table Chile Channel Retail Sales and Forecast (CLP billion) by Channel Group, 2010–2020
        • Table Chile Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010–2020
        • Table Chile Channel Retail Sales and Forecast (% Share) by Channel Group, 2010–2020
      • Individual channel performance
        • Table Chile Channel Retail Sales and Forecast (CLP billion) by Channel, 2010–2020
        • Table Chile Channel Retail Sales and Forecast (US$ billion) by Channel, 2010–2020
    • Category Dynamics
      • Online vs. offline retail sales comparison by category group, 2015
        • Table Chile Retail Sales Split (CLP million), Online vs. Offline, 2015
        • Table Chile Retail Sales Split (US$ million), Online vs. Offline, 2015
      • Online retail market dynamics by category
        • Table Chile Online Market Dynamics by Category Group, 2010–2020
      • Online retail sales share by category group
        • Table Chile Online Retail Sales and Forecast (CLP million) by Category Group, 2010–2020
        • Table Chile Online Retail Sales and Forecast (US$ million) by Category Group, 2010–2020
      • Online retail sales growth by individual category
        • Table Chile Total and Online Retail Sales in Food and Grocery Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010–2020
      • Electrical and Electronics categories: market size and forecasts
        • Table Chile Total and Online Retail Sales in Electrical and Electronics Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010–2020
      • Music, video, and entertainment software categories: market size and forecasts
        • Table Chile Total and Online Retail Sales in Music, Video and Entertainment Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010–2020
      • Apparel, accessories, luggage and leather goods categories: size and forecasts
        • Table Chile Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2010–2020
      • Books, News and Stationery categories: Market Size and Forecasts
        • Table Chile Total and Online Retail Sales in Books, News and Stationery Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010–2020
      • Sports and Leisure equipment categories: market size and forecasts
        • Table Chile Total and Online Retail Sales in Sports and Leisure Equipment Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010–2020
      • Furniture and floor coverings categories: market size and forecasts
        • Table Chile Total and Online Retail Sales in Furniture and Floor Coverings Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010–2020
      • Home and Garden categories: market size and forecasts
        • Table Chile Total and Online Retail Sales in Home and Garden Products Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010–2020
      • Health & Beauty categories: market size and forecasts
        • Table Chile Total and Online Retail Sales in Health & Beauty Categories (CLP million), 2010–2020
        • Table Chile Total and Online Retail Sales in Health & Beauty Categories (US$ million), 2010–2020
  • Case Studies: Leading Online Retailers in Chile
    • Retailer 1: Mercado Libre Chile
      • Business Description
      • Site Experience
    • Retailer 2: Falabella
      • Business Description
    • Innovative Retailers in Chile
      • BBVA – The sticker wallet!
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020
        • Table Chile Exchange Rate CLP–US$ (Annual Average), 2010–2015
        • Table Chile Exchange Rate CLP–US$ (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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