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Click & Collect in the UK

Click & Collect in the UK


  • Click & collect is forecast to grow by 64% between 2016 and 2021, driven by the clothing & footwear sector (growth of 85%) as increasingly time poor consumers are looking to reduce time spent shopping.
  • Although a relatively small part of overall category expenditure, click & collect spending in furniture & floor coverings will grow significantly between 2016 and 2021 with an increase of 271.8% making it by far the fastest growing category.
  • Key Findings
    • Those aged between 35-44 have the highest penetration in click & collect purchases; often recent homeowners, these consumers are highly influenced by stylish online platforms that help to visualize home style looks.
    • The usage share for laptops and desktops has declined on the previous year while click & collect products purchased via a mobile saw an increase, to reach 14.4%. This reflects retailers’ investment in mobile apps and optimizing websites.
    • 43.7% of consumers have used click & collect in order to avoid delivery charges, as home delivery proves to be too costly for consumers, particularly for low-value items. Retailers wanting to avoid fulfillment charges have opted to add a minimum spend threshold to their free click & collect service to make it more profitable.
    • With congested shops and long queues reducing consumers’ shopping experience, many consumers opt for click & collect to reduce time spent in stores – and 34.7% of male click & collect shoppers opted to use this service for that reason.

    The Click & Collect in the UK report offers a comprehensive insight into online fulfillment in the UK, analyzing the market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2021.

    It provides in-depth analysis of the following:
    • The Hot Issues
    • What People Buy
    • How People Shop
    • The Shopper Journey
    • Why People Shop
    • Retailer performance (incl. in depth analysis of Marks & Spencer, Argos and Next)
    Reasons To Buy
    • Use the detailed data and insight to help form an effective growth strategy across all sectors of online click & collect fulfillment
    • Understand your target demographic and their key issues and demands
    • Identify the opportunities to grow business in this sector and the value added to physical stores
    • Understand the journey of consumers throughout the process of online purchases
    • Identify key issues within the click & collect journey to encourage additional spend in store

    The hot issues
    What people buy
    Shopper Journey
    Why people shop

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