The UK childrenswear market is set to grow by 3.2% in 2014. Parents have maintained a moderate level of volume growth with everyday items being necessary purchases, but continued price inflation, as a result of increasing sourcing costs, has held back their real buying power. Consequently, value growth in the childrenswear market has recovered to pre-recession levels, but volume growth has not.
Provides data and insight on market size, sales and growth rates for childrenswear, overall and at category level, helping to plan range development
Provides expenditure breakdown across the value, midmarket and premium sectors highlighting to you the areas which offer the most growth potential
Market issues are examined; demographic trends, polarisation and the online shopping journey, improving your awareness of challenges and opportunities
Childrenswear expenditure forecast to 2019 and analysis of volume growth and inflation, aiding future planning and strategising
Volume growth of 2.8% in 2014 will make childrenswear the strongest UK clothing sub-sector, with parents remaining reluctant to cut back and the frequent replacement cycle of clothing ensuring growth. Growth in infantswear will be the strongest, followed by girlswear, with girls becoming more fashionable, contributing to more frequent purchases.
The online market is expected to nearly double in the next five years, accounting for most of the growth in childrenswear spending over that period, with consumers looking overwhelmingly for convenience and to save time, as well as for lower prices and wide ranges.
Grocers are forecast to be the main winners in UK childrenswear in 2014, adding 0.5 percentage points to their share. Meanwhile, childrenswear specialists led by Mothercare will see further share erosion, losing to the grocers and clothing specialists, which will continue to improve their offer in terms of price, quality and fashionability.
Reasons To Buy
What share of spend do specialists hold and how is this changing? What went wrong for Kiddicare, and how should Mothercare win back lost share?
How much is spent on childrenswear online and how will this change in the next five years? Why do parents want to shop online for childrenswear?
Which segments of the market offer the best growth potential? How is the premium/luxury sector performing considering restricted disposable incomes?
Which retailers will gain the most market share in 2014, and who are expected to be the greatest share losers and why?