Market Research Logo

Books, News and Stationery Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Books, News and Stationery Retailing in Poland – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Summary

With a share of 3.6% of overall retail, the market for books, news, and stationery reached PLN18.53 billion in 2015. The market is forecast to increase at a CAGR of 5.90% over the next five years, to reach a sales value of PLN24.68 billion in 2020. Spend per head on books, news, and stationery will increase at a CAGR of 6% during the next five years.

Key Findings

  • Books, news and stationery segment is projected to witness a growth of 5.90% during the analysis period 2015-2020.
  • Spend per head on books, news, and stationery will increase at a CAGR of 6% during the next five years.
  • Online spending on books, news, and stationery is anticipated to increase at a CAGR of 19.07% for 2015-2020.
Synopsis

“Books, News and Stationery Retailing in Poland – Market Summary & Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.

What else does this report offer?
  • A thorough analysis of consumer trends changing economic and population factors
  • Both qualitative and quantitative insights and analysis of the shifting books, news and stationery retail dynamics for printed media, stationery and cards from 2010 to 2020
  • Sales of books, news and stationery products through the following channels from 2010 to 2020: Music, video, book, stationery and entertainment software specialists; convenience stores (including Independents) and gas stations; online; other specialist retailers; hypermarkets, supermarkets and hard-discounters; cash and carries and warehouse clubs; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers
  • An overview of key books, news and stationery retailers operating across Poland and their presence across distribution channels
Reasons To Buy
  • Gain a comprehensive knowledge on books, news and stationery sector in the Poland retail market and develop a competitive advantage from the start of your supply chain
  • Investigate current and forecast behaviour trends in books, news and stationery category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
  • Understand the fastest growing categories including printed media and stationery and cards, with insights on performance across key channels from 2010, with forecasts until 2020
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the books, news and stationery market
  • Analysis of key international and domestic players operating in the books, news and stationery market – including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share


  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A growing economy offers new opportunities to retailers
      • Retail sales recorded healthy growth despite recession
      • Savings increased among Poles post-recession
      • Services sector continues to be the major sector for employment
      • Inflation levels declined to the lowest in the decade
      • Rise in consumption expenditure a positive sign for retailers
      • Increasing urbanization offers growth opportunities for retailers
    • Shrinking population impacts the labor force in the country
  • Poland Shoppers
    • Online shopping entices value conscious Poles
    • The luxury sector is gaining momentum with growing number of affluents
    • Private Labels and discount stores continue to increase
  • Doing Business in Poland
    • Summary
      • Bureaucracy
      • Infrastructure and logistics
    • Latest business reforms in Poland
    • Business culture
  • Retail – Product Sectors
    • Product Sector Analysis
      • Books, News, and Stationery
    • Books, News and Stationery Category Overview
      • Books, News and Stationery by Channel
        • Table Poland Books, News and Stationery Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Books, News and Stationery Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Books, News and Stationery Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Books, News and Stationery Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Books, News and Stationery Retail Segmentation (% value), by Channel Group, 2010–2020
      • Books, News and Stationery by Category
        • Table Poland Books, News and Stationery Retail Sales (PLN mn), by Category 2010–2015
        • Table Poland Books, News and Stationery Retail Sales Forecast (PLN mn), by Category 2015–2020
        • Table Poland Books, News and Stationery Retail Sales (US$ mn), by Category 2010–2015
        • Table Poland Books, News and Stationery Retail Sales Forecast (US$ mn), by Category 2015–2020
        • Table Poland Books, News and Stationery Retail Segmentation (% value), by Category, 2010–2020
    • Books, News and Stationery Category Analysis
      • Printed Media
        • Table Poland Printed Media Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Printed Media Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Printed Media Retail Sales (US$ mn), by Channel Group, 2010–2015
        • Table Poland Printed Media Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Printed Media Retail Segmentation, by Channel Group, 2010–2020
      • Stationery and Cards
        • Table Poland Stationery and Cards Retail Sales (PLN mn), by Channel Group, 2010–2015
        • Table Poland Stationery and Cards Retail Sales Forecast (PLN mn), by Channel Group, 2015–2020
        • Table Poland Stationery and Cards Retail Sales Forecast (US$ mn), by Channel Group, 2010–2015
        • Table Poland Stationery and Cards Retail Sales Forecast (US$ mn), by Channel Group, 2015–2020
        • Table Poland Stationery and Cards Retail Segmentation, by Channel Group, 2010–2020
    • Major Retailers
      • Books, News, and Stationery
        • Table Key Books, News and Stationery Retailers in Poland
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016–2020
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2010–2015
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report