RSA Group is one of the oldest and largest commercial insurers in the world. RSA has divided its portfolio into three core regions: the UK and Ireland, Canada, and Scandinavia. RSA caters to a wide range of businesses, from SMEs to large UK-domiciled multinational companies. With its specialist expertise RSA supports companies in the marine and construction sectors, among others. RSA competes in the personal lines segment, primarily using its More Th>n brand. It also has its online-only car insurance provider, RSA echoice.
Key Findings Personal lines accounted for 47.3% of RSA’s GWP in 2015. Within the personal lines market, it is the sixth largest insurer with a 4.7% share.Commercial motor insurance accounted for 47.6% of RSA’s commercial lines GWP in 2015. RSA led the commercial motor insurance market with a 16.7% share, followed by Aviva and Allianz with respective market shares of 11.9% and 10.0%.
This profile provides a comprehensive review of RSA, including its structure, its performance in both the commercial and personal lines markets, as well as its marketing and distribution strategy.
Key questions answered include:
What are RSA’s brands within the group?
What are RSA’s strengths and weaknesses?
What opportunities and challenges does the company face going forward?
Reasons To Buy
Learn about RSA’s organizational structure and its core business segments.
Gain insight into RSA’s underwriting and distribution strategy.