Scripps Networks Interactive: Performance, Capabilities, Goals and Strategies in the Global Broadcasting Industry
The new VPGMarketResearch.com report on Scripps Networks Interactive performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs.
In the dynamic and fragmented broadcasting industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important...and can spell the difference between success and failure.
The report’s objectives include:
- To help current suppliers realistically assess their financial, technological and marketing capabilities vis-à-vis its competitors.