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2015 World's Leading Chemical Companies: Strategic Directions, Marketing Tactics and Technological Know-How

2015 World's Leading Chemical Companies: Strategic Directions, Marketing Tactics and Technological Know-How

The companies analyzed in this report include BASF, Dow, DuPont, ExxonMobil, Mitsubishi Chemical, Shell. The report provides:

• Specific business, new product development and marketing strategies.

• Strengths and weaknesses.

• Anticipated acquisitions, joint ventures and divestitures.

• Major promotional strategies.

• Distribution approaches.

• Product service and support.

• Internally developed and acquired chemical and related capabilities.

• Proprietary technologies and patent litigations.

Contains 121 pages

Please note: The delivery time for the electronic version of this report is between 1-3 business days to allow the preparation of an updated version prior to dispatch.


1. BASF
2. Dow
3. DuPont
4. ExxonMobil
5. Mitsubishi
6. Shell
The report provides:
- Specific business, new product development and marketing strategies
- Strengths and weaknesses
- Anticipated acquisitions, joint ventures and divestitures
- Major promotional strategies
- Distribution approaches
- Product service and support
- Internally developed and acquired chemical and related capabilities
- Proprietary technologies and patent litigations

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