Imperial Brands: Performance, Capabilities, Goals and Strategies in the Global Retail Industry
The new Leading MarketResearch.com report on Imperial Brands performance, capabilities, goals and strategies provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs.
In the dynamic and fragmented retail industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important...and can spell the difference between success and failure.
The report’s objectives include:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook