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2015 Global Paint and Coatings Companies Marketing Strategies

2015 Global Paint and Coatings Companies Marketing Strategies

For each company, the report presents:

  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.
The companies analyzed in the report: Akzo Nobel, BASF, DuPont, ICI, Kansai Paint, Nippon Paint, PPG, Sherwin-Williams, SigmaKalon, and Valspar.

Contains 60 pages

Please note: The delivery time for the electronic version of this report is between 1-3 business days to allow the preparation of an updated version prior to dispatch.


1. AkzoNobel
2. BASF
3. DuPont
4. Henkel
5. Kansai
6. Nippon Paint
7. PPG
8. RPM
9. Sherwin-Williams
10. Valspar
For each company, the report provides:
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.

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