Luxury Accessories, Beauty & Apparel
Anti-Counterfeit & Brand Protection
Markets, Opportunities & Synergies for Providers of Integrated Solutions & Technologies
(incl. Packaging / Labels Converters)
Luxury accessories including jewelry& watches, sunglasses, leather products for tourist & business travel, handbags & luxury shoes
Beauty including fragrances, colour cosmetics & other products
Apparel & footwear, sportswear & apparel accessories
Geographical scope - Worldwide
Detailed breakdown & analysis of markets highlighting different trends between developed and emerging regions.
The global market for personal luxury goods grew at between 4 & 6% in 2013 and this is forecast to continue through to 2018 according to industry experts. With regional figures ranging from a projected 2014 decline of up to minus 6% in Russia to an increase approaching a record 11% in Japan.
Market Sizing(2008 & 2013 with forecasts to 2018)
Breakdown of global markets for luxury accessories, beauty & apparel
Breakdown by geographical region (Europe, Americas, Asia Pacific)
Breakdown of demand for different types of brand protection solutions by product category & by solution type
Other.
Key Market Characteristics
A key characteristic of these luxury and related market segments is the degree to which brand owners continue to diversify beyond their respective traditional core businesses, crossing over between product categories in order to gain competitive advantage.
These activities in themselves can create additional opportunities for providers of brand protection solutions:
Extending sales of brand protection solutions across a broader product portfolio beyond a particular brand owner’s traditional core product range
Identifying additional brand owners that could benefit from existing solutions and approaches that may already be in use in other comparable applications with other customers
Other.
Meanwhile luxury markets have been experiencing dramatic growth worldwide and are forecast to increase by up to a further 50% between 2013 & 2018 with Asia Pacific markets leading the way.
While at the same time the incidence of counterfeiting in the luxury, beauty & apparel sectors has been exploding since around 2010 and forecast to keep growing from 2013 through to 2018 at between 13 and 17% annually.
Add to this mix the dramatic evolutions in the retail landscape primarily driven by digital technology, as well as distinctive features of the luxury, beauty & apparel industries such as the high level of tourist & business travel shopping at airports and retail outlets located internationally. Meanwhile a number of leading luxury brands are opening their own retail stores around the World.
- 1. INTRODUCTION
- Overview
- The Timeless Power of Luxury Brands
- What is Luxury?
- Brand Loyalty
- Craftsmanship - A Key Element for Luxury Watch & Jewelry World
- Strong Incentives for Counterfeiters
- Driving Forces - China & the Internet
- Spectacular Growth of Counterfeiting – Luxury Goods
- Pro-active Approach Essential – Luxury Brand Owners
- Complicit Consumer Behaviour
- The Anti counterfeiting Trade Agreement (ACTA)
- A Tool for Customs - Interface Public Members (IPM) – WCO / GS1
- Crossovers / Synergies – Luxury, Beauty, Apparel
- Increasing Interaction Creating Significant Synergies
- Crossovers Can Lead to Opportunities in Brand Protection
- Case Study – Richemont / Net-a-Porter
- Crossover - Apparel / Accessories
- Accessorising Accessories with Apparel - A Two-way Street
- Crossover - Apparel and Beauty
- Mass Apparel Fashion Brands Move into the Beauty Segment
- Beauty is Becoming Key to Luxury & Apparel Portfolios
- Crossover - Fashion Brands & Colour Cosmetics, Nail Polish, Skin Care, Hair Care
- Leading Brands & Industry Context – Luxury, Beauty, Apparel
- Top Luxury Brands & Brand Owners
- Leaders - Luxury
- Leaders - Beauty
- Leaders – Apparel & Footwear (incl. Sportswear)
- Channels & Retailing Trends – Luxury, Beauty, Apparel
- Routes to market - Approved and Unapproved
- Sale of counterfeits at Street Level
- The future of shopping – Omni-Channel focus - Evolution of the distribution landscape
- Luxury Brands with wholly owned Company Retail Outlets
- Flagship Retail Stores
- Leading Luxury Brands – Integrated from Manufacturing to Retail
- Outlet Stores – Apparel & Footwear + Luxury Accessories & Leather Products
- Case Study - Bicester Village UK Outlet Centre – One of the World’s Largest
- Online Retailing
- Online Luxury Sales Boom
- Evolution of Global Online Luxury Sales - 2008 to 2013
- Show-rooming - Apparel & Footwear
- Bricks & Mortar Stores – Responding to the Online Threat
- Raising Customer Engagement & Empowerment in the Retail Store
- New Generation Retail Technology
- Case Study – Innovative Retail – Eyewear in Australia
- Smart Phones – A Key Role to Play in the Future of Retail
- Tourist & Business Travel Spending – Luxury, Beauty & Apparel – UK Example
- Tourist Spending by Product Category – Accessories, Beauty, Apparel
- Tourist Spending - Airport Retail – Luxury, Beauty, Apparel
- 2. MARKET SIZING & FORECASTS
- World Overview – Evolution of GDP
- Financial Losses – Counterfeiting & Piracy
- Global Financial Losses – All Vertical End User Market Sectors
- Global Financial Losses – Luxury, Beauty, Apparel
- Breakdown - Estimated % Counterfeit by Vertical Market
- Breakdown of Losses versus Brand Protection Markets – Luxury, Beauty, Apparel
- Evolution of the Brand Protection Solutions Market
- Brand Protection Market as a Percentage of Financial Losses – 2008 to 2013
- Comparative Growth Rates – GDP versus Losses due to Counterfeit / Pirated Products
- Forecast Annual Growth Rates for Leading Brand Protection Technologies
- Breakdown by Type of Brand Protection Technology – All Vertical End User Markets
- Breakdown of Brand Protection Markets by Technology & by Vertical Markets
- Market Evolution – Breakdown by Brand Protection Technology – All Vertical Markets
- Market Evolution – Breakdown by Brand Protection Technology – Luxury, Beauty, Apparel
- Counterfeit Packaging & Labels
- 3. REGIONAL FACTORS
- Macro-Economic Regional Trends
- Evolution of Real GDP by Continent
- Evolution of GDP Growth & Per Capita GDP Growth by Decade
- Market Overview - Regional Trends – Luxury, Beauty & Apparel
- Per Capita Disposable Income by Region
- Developed Markets
- Europe
- North America
- Japan
- Emerging Markets
- China
- Crackdown on Multiple Luxury Product ‘Gifting’ in China
- Chinese Brands – Local & Global
- Brand Protection for Brands in China
- India
- Other South East Asia – Indonesia, Thailand, Malaysia, South Korea
- Brazil
- Rest of the World (incl. Middle East)
- Disposable Incomes & Luxury Spending – Selected Countries
- 4. VERTICALS – END USER SECTORS – LUXURY, BEAUTY, APPAREL
- Background to Vertical Markets
- Category Definitions – Luxury, Beauty, Apparel
- Summary of Global Financial Losses – Luxury, Beauty, Apparel
- Luxury - Travel & Leather Goods
- Market Overview – Luxury - Travel & Leather Goods
- Travel & Leather Goods – Retail Sales by Channel & Region
- Threats & Crimes – Luxury - Travel & Leather Goods
- Case Study - 16,000 Designer Handbags Seized by US Customs in 2013
- Case Study - Counterfeit Mulberry Handbags Seized at Manchester Airport
- Case Study – Disney Accessories & Apparel Seized at UK Airport
- Case Study - Multi-Million-Pound Fake Bag Haul Seized in the Philippines in 2014
- Brand Protection – Luxury - Travel & Leather Goods
- Case Study – AlpVision - Leather Products - Brand Protection
- Case Study - Baseball Cap with Non-Security Hologram
- Case Study – Smart Holographic Devices – Hologram Industries
- Case Study - Crystal-Lit Polarisation Filter Images Authentication Devices
- Watches & Jewelry
- Market Overview – Luxury - Watches & Jewelry
- Watch Sales in Asia Continue to be an Important Driver in the Luxury Industry
- Jewelry – Large Retail Chains as Brands
- Jewelry – Market Segmentation
- Replacement Parts for Watches
- Watches – Traditional versus Quartz & Digital
- A Trend - Purchase of more than One Watch by a Single Individual
- Threats & Crimes – Luxury - Watches & Jewelry
- Case Study - Tiffany & Co. versus Costco Wholesale Corp in 2013
- Case Study - Tiffany Counterfeits on Sale in China
- Case Study – Reverse Engineering of Watches with Digital Technology
- Brand Protection – Luxury - Watches & Jewelry
- Case Study – AlpVision - Brand Protection - Watches
- Case Study - Fossil Inc. / Orbid – Brand Protection of Watches
- Case Study – BrandAuthen Nano-technology Anti-Counterfeiting Solution
- Case Study - Security Taggants placed in Gemstone Fissures
- Some Guidelines for Identifying Counterfeit Tiffany Jewelry
- Some Guidelines for Identifying a Counterfeit Rolex Watch
- Sunglasses & Other Eyeware
- Market Overview - Luxury - Sunglasses & Other Eyeware
- Threats & Crimes - Luxury - Sunglasses & Other Eyeware
- Potential Eye Damage with Counterfeit Sunglasses
- Case Study - An Example of Unfair Foreign Trade Practices: Eyewear
- Case Study - The Guangzhou Hub for Counterfeit Eyewear in China
- Brand Protection - Luxury - Sunglasses & Other Eyeware
- How to Spot Fake Sunglasses
- Exhaustion of Rights – Silhouette Sunglasses
- Some Guidelines for Identifying Authentic Ray-Ban sunglasses - Brand Protection Features
- Other Luxury Product Categories of Potential Interest
- Writing Instruments – Excellent Growth Potential in China
- Beauty Products
- Market Overview - Beauty Products
- All Beauty Categories
- Areas of opportunity – Beauty Products
- Beauty Products – Fragrances, Colour Cosmetics & Other Products
- Premium versus Mass Market Products – Beauty Products
- Segmentation of Fragrances & Colour Cosmetics Markets
- Threats & Crimes - Beauty Products
- Concentrations of Active Ingredients – Perfumes versus Eaux de Toilettes
- Case Study - Counterfeit Cosmetics seized at UK / France Channel Tunnel
- Case Study - Counterfeit Perfume Seizures in the US - IPR-NTAG
- Examples of Counterfeit Branded Fragrances
- Human Health Hazards – Counterfeit Beauty Products
- FBI Finds Fake Perfumes Contain Toxic Chemicals & Urine
- Brand Protection – Beauty
- Developments in Security Labels and Materials
- Security Label Substrates
- Security Tear Tapes / Tear Strips
- Security Holographic Foils
- Multi-Feature Security Devices – Packaging / Labels
- Apparel & Footwear (incl. Sportswear)
- Market Overview - Apparel & Footwear (incl. Sportswear)
- Evolution of Growth Rates through the Recession – Global Apparel
- Evolution of Global Apparel & Footwear – Non-Sports & Sports – 2008 to 2013
- Market Trends - Apparel & Footwear (incl. Sportswear)
- Case Study – High Nike Flyknit Footwear
- Threats & Crimes – Apparel & Footwear (incl. Sportswear)
- Case Study - Characteristics of the Fashion Industry that attract counterfeiting
- Case Study – Court Ruling - Passing-off a Well-known Trademark in the Apparel Sector
- Case Study – Counterfeit Footwear - Ugg Boots – Seized in Republic of Ireland
- Case Study – Fake Car Logo Badges
- Case Study – Jail for UK based manufacturers of counterfeit designer apparel
- Case Study – 2014 Football World Cup - Counterfeit Goods Intercepted
- Case Study - Fake Jerseys find elbow room in retail shop
- Case Study - Homeland Security Investigations Seize Fake Sports Team Hats & Jerseys
- Case Study - 10,000 pairs of counterfeit Nike trainers seized at UK Port
- Case Study – Football Club Equipment Used to Make Counterfeit Branded T-shirts
- Case Study – UK Based Sports Retail Store - Fake Trainers Operation
- A Guide to Why Consumers Purchase Authentic Apparel Accessories
- Threats & Crimes - Textiles
- Brand Protection - Apparel & Footwear (incl. Sportswear)
- Case Study - La Martina Selects OpSec for Global Brand Protection - Online
- Case Study - Liverpool Football Club – Apparel & Merchandise Protected by Opsec
- Brand Protection – Textiles
- Case Study - US Cotton
- Case Study – Applied DNA Sciences (ADNAS) – Protecting the Global Cotton Supply Chain
- Case Study - Wool Mark
- Case Study - Euratex - European Textile Manufacturers Association
- Case Study - Cash’s Woven and Self-adhesive Brand Protection Labels
- Case Study - Counterfeit ‘Thinsulate™’ - Woven label
- Case Study - Microtrace Microtaggant® Identification Particles
- Brand Protection – Some Initiatives - Apparel & Footwear (incl. Sportswear)
- Case Study - Major IP Conference in 2014 prior to FIFA World Cup in Brazil
- Some Brand Owner Anti counterfeit Initiatives
- Bangladesh Apparel Factory Disaster - Implications for the Industry
- 5. TRACK & TRACE / MASS SERIALISATION / AUTHENTICATION
- Overview –Track & Trace / Mass serialisation
- Methods of Reading Serialisation Numbers
- Serialisation versus Randomisation
- Encryption
- Random Encrypted Numbers – No Database Required
- 2D Barcode Serialisation Systems
- ‘Real Estate’ Limitations
- Invisible Barcodes
- Multiple Points of Entry to the Supply Chains
- Consumer Enabled Product Authentication with Smart Phone
- Multiple Readings of a Single Code
- Trends–Track & Trace / Mass serialisation
- Digital Printing is set to Transform Mass Serialisation
- Consumer Enabled Product Authentication – Mass Serialisation
- Track, Trace & Authenticate – An Emerging Trend
- Analysis of Track & Trace Products Used for Authentication and Identification
- 6. RFID / NFC / EAS IN LUXURY, BEAUTY, APPAREL
- Introduction – RF (Radio Frequency) Devices
- Types of RF Device & Security Applications
- Read Range Considerations for RFID / NFC in Brand Protection
- RFID / NFC Solution Requirements for Brand Protection
- Trends in RFID / NFC
- RF Technologies
- RFID
- Unique Identification with RFID
- Track, Trace & ‘Authenticate’ with RFID
- Crypto RFID Tags – Unclonable
- NFC
- Summary of Benefits of NFC
- NFC – Types of Use – Purse, Marketing, Authentication
- Product Authentication with NFC – Some Early Indicators
- NFC ‘Tap’ Technology - Connecting to Additional Online Content
- Case Study – TagTum – Smart Phone Enabled NFC
- Case Study - Smartrac / CLIKSecure™ – NFC Enabled Product Authentication
- NFC or Printed 2D Codes for Smart Phone Applications
- iPhone With NFC Introduced in 2014
- EAS
- Anti-theft EAS tags and systems
- Multi-Functionality – A Key Factor for relatively high unit cost of RF Solutions
- EAS as an integrated function embedded in an RFID Tag
- NFC / RFID – Luxury, Beauty, Apparel
- Case Studies – NFC / RFID - Leather Goods
- Case Studies – NFC / RFID - Watches & Jewelry
- Case Studies – NFC / RFID – Beauty
- Case Studies – NFC / RFID – Apparel
- Form Factors for NFC / RFID Device Carriers
- 7. ONLINE COUNTERFEITING & BRAND PROTECTION
- Market Overview - Offline versus Online Counterfeiting
- Attractions of the Internet for Counterfeiters
- Brands Online – Threats & Crimes
- Major types of On-line Product Crime
- Brands Online – Brand Protection
- Proliferation of gTLDs – A New Online Threat for Brand Owners
- Trends – Online Brand Protection
- Traditional Brand Protection is Forging Links with Online Specialists
- Example of an Online Purchase - Counterfeit Rolex Watch
- An Example of Counterfeit / Replica Sunglasses Offered Online:
- Online – Legal & Enforcement
- Counterfeit Goods on Facebook - Operation WATCH – Brand Protection (ACG)
- A group of luxury brand owners has secured a permanent injunction against three websites whose operators knowingly facilitated counterfeiting.
- Richemont wins Ruling against online site Tradekey
- Alibaba pledges clampdown
- EBay and LVMH Settle IP Dispute
- Cartier launches legal attempt to block websites selling counterfeit goods
- Case Study - Jumei China's leading online retailer & ABPA
- 8. OPPORTUNITIES - BRAND PROTECTION
- Trends - Packaging / Label Converters and Security Printing
- Packaging / Labels Converters & Security Printing
- Central Role for Packaging / Label Converters in Creating Integrated Solutions
- Different Types of Solution Providers
- Digital Printing will Change the Brand Protection Landscape
- A Steady Stream of New Materials & Technologies with Security Features
- Major Security Technology Groups & Materials
- The Path to Becoming a Provider of Integrated Solutions
- Levels of Defence – 1st, 2nd & 3rd
- Examples of Security Technologies – Levels of Defence
- Verification Tools – Levels of Defence
- The Layered Approach
- Integrated Brand Protection Solutions
- Embedded Solutions
- The Impact of eCommerce
- Supply chain factors can be Key with regard to prevention of counterfeiting
- Solution providers need to keep pace with accelerating counterfeiting
- The Enlightened Packaging Converter / Printer
- Major Security Technology Groups
- Forensic Markers / Nano-taggants
- Types of Security Optical / Holographic Devices & Materials
- Types of Security Inks, Coatings, Pigments & Dyes
- Form Factors, Devices & Materials
- Labels & Hang Tags
- Security Packaging & Closures
- Tear Tapes
- Security Materials for Packaging / Labels
- Textile Labels
- Security Printing
- Multi-Device Approach to Enhanced Security
- Overview – Security risks & Counter measures – Luxury, Beauty & Apparel
- Travel & Leather products
- Security risks - Travel & Leather products
- Areas of Opportunity - Travel & Leather products
- Brand Protection Technologies – Travel & Leather Products
- Watches
- Security risks - Watches
- Areas of Opportunity – Watches
- Brand Protection Technologies – Watches
- Jewelry
- Security risks - Jewelry
- Areas of Opportunity – Jewelry
- Brand Protection Technologies – Jewelry
- Sunglasses
- Security risks - Sunglasses
- Areas of Opportunity – Sunglasses
- Brand Protection Technologies – Sunglasses
- Beauty Products (Fragrances & Colour Cosmetics)
- Security risks - Beauty Products (Fragrances & Colour Cosmetics)
- Areas of Opportunity – Beauty Products (Fragrances & Colour Cosmetics)
- Brand Protection Technologies – Beauty – Fragrances
- Brand Protection Technologies – Colour Cosmetics
- Apparel & Footwear
- Security risks – Apparel & Footwear
- Areas of Opportunity – Apparel & Footwear
- Brand Protection Technologies – Apparel & Footwear (incl. Sportswear)
- Packaging Design can Provide Additional Security
- Innovative and sophisticated hard-to-copy packaging can play a part
- Packaging can provide an additional level of Defence - Beauty Products
- High quality innovative sophisticated packaging and labelling – Beauty Products
- Structural packaging formats typically used for beauty products
- The Economics of Glass Bottles Manufacture make it hard for the Counterfeiter
- Packaging Formats used for Colour Cosmetics
- Metal Foil Based Finishes – Hot Foil Stamping, Cold Foiling, Holographic Effects
- Some examples of Cartonboard Packaging with Innovative Surface Finishes
- Colour Matching can play a role in Brand Protection
- Ancillary Services
- Trend towards Integrated Solutions
- Inspection Services, Investigative Services & Enforcement
- Introducing a Method of Authentication & Validation for Customs Inspection Officers
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