Middle East Baby Food Market: Current Analysis and Forecast (2021-2027)
Middle East Baby Food Market was valued at US$ XX Million in 2020 and is anticipated to reach US$ XX Million by 2027 displaying an elevated CAGR of XX% over the forecast period (2021-2027).
Tourism is a major economic pillar in most of the middle eastern countries as destinations in the region share vast cultural, natural, heritage, and religious tourism assets. A rise in the increasing number of migrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and others for employment purposes has been witnessed in paw few years. Therefore, the number of women working outside the homes across counties has increased. So, the demand for baby food also proliferating in the region. For instance, in 2018, destinations in the MENA region welcomed around 87 million international tourist arrivals (overnight visitors) accounting for nearly 6% of the world’s total arrival. Furthermore, the government in UAE has set a vision to make the region a tourism hub. In 2019, the UAE was the leading country in terms of the number of tourist arrival. The region had witnessed 21.55 million tourists. Also, Saudi Arabia welcomed 20.29 million international tourists.
Moreover, With the advancement in technology and rapid urbanization in the Middle East countries, Baby food is becoming an integral part of their daily lives, especially for working mothers. For instance, in 2020, Kuwait has almost 100% of the urban population followed by Qatar (94%) and Jordan (91%). Furthermore, the growth in the e-commerce sector coupled with the proliferating hypermarket and supermarkets are also acting as a growth catalyst to the market.
Nestlé, Abbott, The Baby Food Company, Saipro Biotech Private Limited, Orchard Baby Foods, Bumbles Baby Food, TIGER BRANDS, Danone Nutricia, etc, are some of the prominent players operating in the Baby Food market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products.
Insights Presented in the Report
“Amongst Product, Prepared Baby Food segment holds the major share”
Based on the Product, the market is fragmented into Milk Formula, Dried Baby Food, Prepared Food, and others. The Prepared baby food segment of the Middle East Baby Food market grabbed the major market share and dominated the market. The segment captured around XX% market share and generated USD XX Mn in 2020 and is expected to grow at a CAGR of XX% during the forthcoming years
“Amongst Distribution Channel, Online segment to dominate the market during the forecast period”
Based on the Distribution Channel type, the market is mainly fragmented into Hypermarket/Supermarket, Drugstores/Pharmacies, Convenience Stores, Online, and Others. The hypermarket/ supermarket segment grabbed XX% market share and captured US$ XX Mn in 2020. Moreover, the market of this segment is expected to proliferate with a CAGR of XX% in the forthcoming coming period of 2021-27. However, the online segment is expected to witness exhibit growth in the coming years owing to the rising internet penetration and benefits such as ease, time savings, etc.,
“Amongst Type, Non-Organic segment grabbed Major Market share in 2020”
Based on Product, the market is mainly fragmented into Organic and Non-Organic. The Non-Organic segment grabbed major market share and contributed XX% market share and gathered USD XX Mn in 2027. Moreover, the segment is expected to reach USD XX Mn by 2027 with a growth of XX% CAGR during 2021-2027. However, the organic segment is expected to witness the highest CAGR during the forecast period owing to the surging awareness among parents about the health benefits of organic products over inorganic ones.
“UAE represents one of the largest markets of Baby Food market”
For a better understanding of the market dynamics of the Baby Food market, a detailed analysis was conducted for different regions across the regions including Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Turkey, Oman, and the Rest of the Middle East. UAE dominated the market and generated revenue of US$ XX Million in 2020 owing to the change in lifestyle and growing demand for organic baby food.
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