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Luxury Snapshot Report on Retail Brands, Internet Etailers & Shopping Destinations, 2012

Luxury Snapshot Report on Retail Brands, Internet Etailers & Shopping Destinations, 2012

This report is designed for the busy executive who just needs the latest facts and figures on the stores where luxury customers shop

This new snapshot report gives you an overview of retailer and internet brands patronized by affluent customers, including usage of luxury department stores, mass department stores, home furnishings and furniture stores, fashion boutiques, jewelry stores and internet websites. In addition for home and personal luxuries, luxury consumers favorite and fastest growing shopping destinations are also reported by product category. So if you want to know the fastest growing store in which to sell your particular luxury goods, this report will tell you.

It is based upon details, facts and figures taken from Unity Marketing's Luxury Report 2012: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among more than 5,000 affluent consumers (average income $288,600) conducted throughout 2011 and representative of the 22 million affluent households in the U.S. To provide a perspective on trends in the luxury market, comparative data is also included from 2008-2011.


Introduction
Unity Marketing's annual state of the luxury market report
Key Findings
Luxury Tracking Survey Methodology
Figure 1: Survey Sample Income Distribution for Weighting
Figure 2: Real and Weighted Survey Samples, 2008-2011
Luxury Trend Report Included with Luxury Report 2012
Sample Demographics
Income Demographics
Figure 3: Income Demographics, 2008-2011
Net Worth
Figure 4: Net Worth
Gender
Figure 5: Gender
Age Distribution
Figure 6: Age Distribution
Generations
Figure 7: Generations of Affluents
Other Demographic Variables
Figure 8: Marital Status
Figure 9: Home Ownership
Figure 10: Ethnicity
Occupation & Employment
Figure 11 Occupation
Figure 12: Employment
Chapter 1— About the Luxury Market
At the Start of 2012, the LCI Takes a Sharp Turn Down
Figure 13: Luxury Consumption Index (LCI)
Luxury Marketers>> Take Action
This Year in Luxury
Figure 14: Total Luxury Consumer Spending Quarter-to-Quarter 2009 thru 2011
Figure 15: Quarterly Percentage Change in Luxury Consumer Spending 2009 thru 2011
Figure 16: Quarterly Luxury Consumer Spending 2009-2010 by Income Segment
Figure 17: Purchase Incidence Luxury 2009-2011
Future of Luxury Market
Figure 18: U.S. Households by Income
Luxury Marketers: Take Action>>
Demographics of Affluence
Figure 19: Segments within the Top Income Quintile
Figure 20: Average Income of Top Quintile Households
More Demographic Characteristics of Affluent Consumer Market
Diversity among Affluents
Figure 21: Number Affluent Households by Ethnicity
Figure 22: Top 20% Income earners by Ethnicity
Age of Affluence
Figure 23: Income by Age
Figure 24: Number of Consumers in Window of Affluence
Figure 25: Population Projections 25-54 through 2020
Luxury Marketers: Take Action>>
New Luxury Market Paradigm — From Things to Experiences
Figure 26: Source of Greatest Luxury Satisfactions (3Q2011)
Luxury Marketers>> Take Action
Demographic distinctive
Figure 27: Source of Greatest Luxury Satisfactions by Age
Luxury Marketers: Take Action>>
Figure 28: Experience as Source of Greatest Personal Satisfaction by Generation (2011)
Chapter 2 –About the Luxuries Affluent Consumers Purchase and How Much They Spend
Overall Demand for Luxury
Figure 29: Overall Luxury Purchase Incidence (All Affluent Consumers) 2008-2011
>> Luxury Marketers: Take Action
Luxury Purchase Incidence
Figure 30: Luxury Purchase Incidence, 2008-2011
Luxury Consumers’ Average Spending
Figure 31: Average Spending on Luxury, 2008-2011
Figure 32: Change in Spending Detail, 2009-2011
Luxury Spending by Income Segments
Figure 33: Luxury Spending by Income Segment,2009-2011
Luxury Spending by Age Segment
Figure 34: Luxury Spending by Age – 44 and Under and 45 and Over. 2009-2011
Luxury Spending by Gender
Figure 35: Luxury Spending by Gender, 2009-2011
Chapter 3: Retailer Brands
Luxury Shoppers’ Favorite Luxury Department Stores and Mass/Discount Stores
Figure 36: Luxury Store Brand Usage, 2008-2011, including ultra-affluents
Figure 37: Mass & Discount Store brand usage, 2008-2011, including ultra-affluents
Luxury Consumer's Favorite Fashion Boutiques
Figure 38: Fashion Boutique Brands, 2009-2011, including ultra-affluents
Luxury Consumers' Favorite Websites
Figure 39: Internet Website Purchase, 2010-2011, including ultra-affluents
Luxury Consumers' Favorite Home Furnishings Stores & Boutiques
Figure 40: Home Furnishings Store & Boutique Brands, 2011, including ultra-affluents
Jewelry Store Brand Usage
Figure 41: Jewelry Retailers Brand Usage (2011)
Chapter 4: Luxury Consumers’ Shopping Destinations Brands
Most Popular Shopping Destinations for Home Luxury Consumers
Figure 42: Top Destinations for Luxury Home Shoppers
Top Trending Shopping Destinations in Each Home Luxury category
Figure 43: Fastest Growing Destinations among Home Luxury Shoppers by Product Category
Most Popular Shopping Destinations for Personal Luxury Consumers
Figure 44: Top Destinations for Luxury Personal Shoppers
Top Trending Shopping Destinations in Each Personal Luxury category
Figure 45: Fastest Growing Destinations among Personal Luxury Shoppers by Product Category

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