New "Just the Facts, Ma'am" Report about the American Affluent Consumer, their Demographics and Seven-Years of Data about their Luxury Purchases & Spending
Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent consumer market for luxury. Entitled Luxury Consumer Demographics, Purchases & Spending Snapshot Report this succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in the affluent consumer market for luxury goods and services, including seven years of trends in what luxury goods and services affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study,which is a longitudinal survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012, 2013 and 2014.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.
American affluent consumer demographics – Details about the affluent consumers who have the money to buy luxury goods and services, including details about two key demographic segments in the affluent consumer market, the HENRYs (high-earners-not-rich-yet, or the mass affluent) and the Ultra-affluents, the traditional target market for luxury brands. Also included are demographic details of affluents by age, gender, ethnicity and other key demographic characteristics that define the affluent consumer.
Trends in luxury goods and services purchases – A look at seven-years of purchase data that measures demand for 21 different categories of luxury goods and services, including personal luxuries, home luxuries and experiential luxuries.
Trends in affluent consumer spending on luxury goods and services – In addition to demand data, this report includes an overview of trends in affluent consumer spending on luxury goods and services covering seven years, pre-and-post the recession.
Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury purchases.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.