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Luxury Beauty, Cosmetics and Fragrance Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Beauty, Cosmetics & Fragrances, including Brands

Luxury Beauty, Cosmetics and Fragrance Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Beauty, Cosmetics & Fragrances, including Brands

“Just the Facts, Ma’am” Report about the American Affluent Consumer and their Luxury Beauty, Cosmetics & Fragrances Purchases, Spending & Brand Preferences

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for fashion accessories. Entitled the Luxury Beauty, Cosmetics & Fragrance Snapshot Report, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what beauty products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases. Plus this report lists the most popular beauty brands, both prestige and mass brands, based upon affluent consumer purchases.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for beauty, cosmetics and fragrances

The report includes the most relevant details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study, which is a longitudinal three-month survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012, 2013 and 2014.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

  • What types of beauty products are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
  • Where affluents shop for beauty products so marketers can identify their best channel partners and retailers can understand the competitive landscape.
  • Trends in purchase and spending in beauty, as well as at the product level.
  • Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on beauty purchases.
  • What mass and prestige/luxury brands affluent customers are buying.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.


Introduction & Methodology
Unity Marketing's Annual State of the Luxury Market Report
The US Luxury Market Dwarfs All Others
Figure 1: U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company)
More about the Luxury Report
Home Luxuries
Personal Luxuries
Automobiles, including automobile brands
Experiential Luxuries
Affluent Consumer Tracking Study (ACTS) Methodology
Two Segments of Affluents based upon Income Are Surveyed
Compilation of Affluent Consumers’ Luxury & High-End Purchases
New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior
Sample Demographics
Income Demographics
Figure 2: Income Sample
Net Worth
Figure 3: Net Worth
Gender
Figure 4: Gender distribution
Age Distribution & Cohort
Figure 5: Age Distribution
Luxury Marketers>> Take Action
Luxury Marketers>> Get Inspired by Suitsupply
Occupation & Employment
Figure 6: Occupation
Other Demographic Variables
Figure 7: Educational Attainment
Figure 8: Marital Status
Figure 9: Life Stage
Figure 10: Home Ownership
Figure 11: Ethnicity
Chapter 1— Prospects for the Future Luxury Market
Overview
Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Demographic Forecast: Luxury Drought
Figure 12: Dent Research, Consumer Spending by Age
Figure 13: LCI Historical 1Q2004-present
The Consumer Economy at Large
Figure 14: Personal Consumption Quarterly Change 2008-1Q15
Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
Luxury Marketers>> Take Action as Economy Still Struggles
Figure 16: GAFO Retail Sales & Percentage Change 2007-1Q2015
GAFO Retail Sales in 2015
Figure 17: GAFO Store Sales YTD 2015-2014
Figure 18: Fastest Growing Retailers 1Q2015
Luxury Marketers>> Take Action by Tapping Consumer Trends
Chapter 2: Personal Luxury Purchases Overview
Highlights of Personal Luxury Purchases
Figure 19: Personal Luxuries Demand & Spending Trends
Figure 20: Personal Luxury Spending and Change Previous Year
Figure 21: Personal Luxury Spending by Demographic Segments
Figure 22: Biggest Winners & Losers in Personal Luxury
Personal Luxury Demand Details
Figure 23: Personal Luxury Demand, as measured by Purchase Incidence
Personal Luxuries Spending Details
Figure 24: Personal Luxury Spending
Personal Luxury Spending by Demographic Segments
Figure 25: Personal Luxury Spending by Demographic Spending
What’s Hot, What's Not in the Personal Luxury Market, Details
Figure 26: Top Fastest Growing Products and Biggest Losers in Personal Luxury Market
Top Shopping Destinations for Personal Luxury Products
Figure 27: Top Shopping Destinations for Personal Luxury Products
Luxury Marketers>> Get Inspired
Figure 28: U.S. Personal Consumption Fashion, 2010-2014
Chapter 3: Fragrance, Cosmetics, and/or Beauty Products - Purchase Details
Figure 29: Fragrances & Beauty Demand & Spending Trends
Amount Spent on Fragrance, Cosmetics and/or Beauty Products
Figure 30: Fragrance, Beauty, Cosmetic Spending by Demographic Segment
Type of Fragrance, Cosmetics and/or Beauty Products Bought
Figure 31: Estimated Spending on Luxury Cosmetics and Beauty Products
Where People Shopped for Luxury Fragrance, Cosmetics and/or Beauty Products
Figure 32: Estimated Spending on Luxury Beauty by Type of Store
Cosmetics, Beauty Products, Fragrances Brand Usage
Figure 33: Premium/Luxury Beauty Brands Purchase Incidence
Figure 34: Mass Beauty Brands Purchase Incidence
Figure 35: Any Prestige or Mass Beauty Brand Purchase
Luxury Marketers>> Get Inspired by L’Oreal and the new age of beauty
Luxury Marketers>> Get Inspired by Bluemercury & Macy’s
Cosmetics Store Brand Usage
Figure 36: Cosmetics/Beauty Store Brand Usages
Let Unity Marketing Be Your Research Partner

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