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Automobile Snapshot Report 2014 (with Affluent Automobile Customers' Brand Preferences)

Automobile Snapshot Report 2014 (with Affluent Automobile Customers' Brand Preferences)

"Just the Facts, Ma'am" Report on the Affluent Consumer Market for Automobiles Released

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for Automobiles. Entitled the Automobiles Snapshot Report 2014, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases. It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study which is a quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012 and 2013

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

·         What types of automobiles are of most of interest to affluent consumers, such as luxury models or mass-market models with luxury features and how these items are trending year-over-year both in terms of purchase incidence and spending.

·         Trends in purchase and spending in automobiles, including where the automobiles are made.

·         Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on automobile purchases.

·         What brands of luxury or high-end automobiles affluents bought"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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