Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
What types of art and antiques are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
Trends in purchase and spending in the art and antiques, as well as at the product level.
Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury art and antique purchases.
Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for art and antiques. Entitled the Luxury Art and Antiques Snapshot Report 2012. This succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what art and antique products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.It includes details, facts and figures taken from Unity Marketing's Luxury Report 2012: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,200+ affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010 and 2011.
Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury art and antique marketers' understanding of their target market."This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury
- Introduction
- Unity Marketing's annual state of the luxury market report
- Key Findings
- Luxury Tracking Survey Methodology
- Figure 1: Survey Sample Income Distribution for Weighting
- Figure 2: Real and Weighted Survey Samples, 2008-2011
- Luxury Trend Report Included with Luxury Report 2012
- Sample Demographics
- Income Demographics
- Figure 3: Income Demographics, 2008-2011
- Net Worth
- Figure 4: Net Worth
- Gender
- Figure 5: Gender
- Age Distribution
- Figure 6: Age Distribution
- Generations
- Figure 7: Generations of Affluents
- Other Demographic Variables
- Figure 8: Marital Status
- Figure 9: Home Ownership
- Figure 10: Ethnicity
- Occupation & Employment
- Figure 11 Occupation
- Figure 12: Employment
- Chapter 1— About the Luxury Market
- At the Start of 2012, the LCI Takes a Sharp Turn Down
- Figure 13: Luxury Consumption Index (LCI)
- Luxury Marketers>> Take Action
- This Year in Luxury
- Figure 14: Total Luxury Consumer Spending Quarter-to-Quarter 2009 thru 2011
- Figure 15: Quarterly Percentage Change in Luxury Consumer Spending 2009 thru 2011
- Figure 16: Quarterly Luxury Consumer Spending 2009-2010 by Income Segment
- Figure 17: Purchase Incidence Luxury 2009-2011
- Future of Luxury Market
- Figure 18: U.S. Households by Income
- Luxury Marketers: Take Action>>
- Demographics of Affluence
- Figure 19: Segments within the Top Income Quintile
- Figure 20: Average Income of Top Quintile Households
- More Demographic Characteristics of Affluent Consumer Market
- Diversity among Affluents
- Figure 21: Number Affluent Households by Ethnicity
- Figure 22: Top 20% Income earners by Ethnicity
- Age of Affluence
- Figure 23: Income by Age
- Figure 24: Number of Consumers in Window of Affluence
- Figure 25: Population Projections 25-54 through 2020
- Luxury Marketers: Take Action>>
- New Luxury Market Paradigm — From Things to Experiences
- Figure 26: Source of Greatest Luxury Satisfactions (3Q2011)
- Luxury Marketers>> Take Action
- Demographic distinctive
- Figure 27: Source of Greatest Luxury Satisfactions by Age
- Luxury Marketers: Take Action>>
- Figure 28: Experience as Source of Greatest Personal Satisfaction by Generation (2011)
- Chapter 2 – About the Luxuries Affluent Consumers Purchase and How Much They Spend
- Overall Demand for Luxury
- Figure 29: Overall Luxury Purchase Incidence (All Affluent Consumers) 2008-2011
- >> Luxury Marketers: Take Action
- Luxury Purchase Incidence
- Figure 30: Luxury Purchase Incidence, 2008-2011
- Luxury Consumers’ Average Spending
- Figure 31: Average Spending on Luxury, 2008-2011
- Figure 32: Change in Spending Detail, 2009-2011
- Luxury Spending by Income Segments
- Figure 33: Luxury Spending by Income Segment,2009-2011
- Luxury Spending by Age Segment
- Figure 34: Luxury Spending by Age – 44 and Under and 45 and Over. 2009-2011
- Luxury Spending by Gender
- Figure 35: Luxury Spending by Gender, 2009-2011
- Chapter 3 — Home Luxury Purchases Detail Findings
- Overall Home Luxury Purchase Incidence
- Figure 36: Home Purchase Incidence, 2008-2011
- Luxury Shoppers' Spending on Home Luxuries
- Figure 37: Home Luxury Spending, 2008-2011
- Home Luxury Spending by Demographic Segments
- Figure 38: Total Home Luxury Spending by Demographic Segments
- Most Popular Home Luxuries by Category
- Figure 39: Top Products Bought by Luxury Home Shoppers
- Most Popular Shopping Destinations for Home Luxury Consumers
- Figure 40: Top Destinations for Luxury Home Shoppers
- Top Trending Products In Each Home Luxury Category
- Figure 41: Fastest Growing Products in Each Home Luxury Category
- Top Trending Shopping Destinations in Each Home Luxury category
- Figure 42: Fastest Growing Destinations among Home Luxury Shoppers by Product Category
- Art & Antiques — Purchase Details
- Amount Spent on Art & Antiques
- Figure 43: Art & Antique Spending by Demographic Segment (2008-2011)
- Type of Art and Antiques Bought
- Figure 44: Type of Art Bought, 2008-2011
- Where People Shopped for Luxury Art & Antiques
- Figure 45: Estimated Spending on Luxury Art & Antiques by Type of Store (2008-2011)
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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