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Affluents Will Travel in New Luxury Style in 2015: Ultimate Guide to Winning the Hearts & Dollars of Today's Affluent Traveler

Affluents Will Travel in New Luxury Style in 2015 - The Ultimate Guide to Winning the Hearts and Dollars of Today’s Affluent Traveler

Tapping seven years of historic market research data, plus the results of a new survey conducted in late 2014 about affluent travel plans for 2015, Unity Marketing has studied exactly what's on the mind of today's luxury traveler. Affluents Will Travel in New Luxury Style in 2015 digs deeply into the spending habits and preferences of high-net-worth (HNW) and high-earners-not-rich-yet (HENRY) individuals. In this can't miss report, travel marketers will learn:

  • Who has disposable income for travel expenses and where they will spend it in 2015?
  • How does today's traveler define luxury?
  • What is the role of the travel professional in today's luxury travel market?
  • What are the top 10 destinations for affluent travelers?
  • What influences affluents when making travel plans? Which websites and travel publications are most important?
  • How affluents use social media to choose travel providers?
  • How do affluents -- HNW & HENRYs -- spend their money while traveling?
  • How can you build a relationship with the next generation of Millennial travelers?
This report includes eye-opening statistics and detailed case studies to demonstrate how your hospitality firm or travel destination can thrive in today's value-oriented luxury travel market.

Success in luxury travel marketing begins with understanding the needs and desires of luxury travelers. Get an edge on the competition with the Ultimate Guide to Winning the Hearts & Dollars of Today's Affluent Traveler by the luxury consumer experts at Unity Marketing.

Need the Data but Don't Have Time to Study the Report:

Unity Marketing offers an alternative to action-oriented marketers that need the latest information about the luxury travel market, but don't have the time to invest in studying the data and extracting the 'good stuff' that is actionable for their business. Pam Danziger can consult with your group to drill down to the bits and pieces of insight that your team needs and deliver the most actionable insights to your group in a power-packed hour's presentation. Call 717.336.1600 to discuss your organization's needs.

More about the Affluents Will Travel in New Luxury Style in 2015 & Its Methodology

Luxury consumers are surveyed every three months about their travel experiences, spending, attitudes and brand preferences. Affluent luxury consumers are defined by high-income (top 20% based upon income starting at about $100,000) and purchases of any 21 different categories of high-end/luxury good or services, including Luxury Travel. This report includes the results of seven continuous years of quarterly survey results, from 2008-2014.

In addition, a special survey about affluents travel plans for 2015 was conducted in October 2014 among n=1,330 affluent consumers. Average income for the sample was $259k and average age 47.9 years. The results of this study were compared with a comparable survey conducted in 2013 among 1,309 affluent travelers.

The ACTS survey also over samples ultra-affluents ($250,000+), so they weigh more heavily in the final analysis. In a natural distribution ultra-affluents would represent 10-12% of total; in our sample 33% of total sample are ultra-affluents. These ultra-affluents make up the large majority of HNW consumers included in the survey, as well - typically making up 30% of so of the survey sample.


Introduction & Overview Luxury Travel Report
HENRYs & Ultra-Affluents
Growth in Households by Income
Education
Marital Status & Lifestage
Get Inspired>> How Virtuoso Saves Travelers Time
Age of Affluence
Next Luxury Boom? 2026-2029
Affluent Traveler Purchases & Spending (2008-2014)
ACTS Survey & Methodology
Luxury Travel Demand & Spending Trends
Spending by Demographic Segments
Destination Trends
Foreign Luxury Travel Details (Travel Means, Accommodations, Special Experiences, i.e. cruises)
Get Inspired>> City of Wonders
Domestic Luxury Travel Details (Travel Means, Accommodations, Special Experiences, i.e. cruises)
Get Inspired>>Year for Staycations
Get Inspired>> Luxury Link
Get Inspired>> If Only.com
How Booked Travel Experiences
Domestic & Foreign Luxury Travel Comparisons
Top Luxury Hotel Brands (2010-2014)
Get Inspired>> Starwood’s Luxury Collection
Most Popular Cruise Brands (2010-2014)
Get Inspired>> Cruising
Millennials & Travel
Get Inspired>> Urban Adventures
Get Inspired>> One Fine Stay
Interest in Booking thru AirBnBor OneFineStay?
Luxury Travel Special Investigation
Special Investigation Survey Methodology & Methodology
Travel Plans & Number of Experiences 2015
When Make Travel Plans & When Travel in 2015
Get Inspired>> Challenges of Global Unrest
Who Travel With
Domestic and Foreign Travel Plans
Foreign Destinations Planned
Domestic Destinations Planned
Luxury Travel Budget
Luxury Travel Spending Trends
Get Inspired>> Intense Competitive Environment
Rewards for Luxury Travel
Get Inspired>> Collecting Rewards Less Rewarding in 2015
How They Will Travel, Type of Accommodations, Special Experiences in 2015
Use of Travel Professional
Get Inspired>> AKA Hotel Residences
Luxury Travel Experiences Desired
Trends in Travel Experiences Desired (2013 & 2015)
Get Inspired>> Gastronomic Tourism
Get Inspired >> Experience America
Most Highly Motivating Experiences
Trends in Influential Factors
Power of Reviews, Discounts
Travel Magazine Usage
Websites Used for Travel Reviews
Get Inspired>> TripAdvisor
Posting Reviews
Get Inspired>> Driving User-Generated-Content
Get Inspired>> Four Seasons
What Is Luxury Travel
Get Inspired>> Get UCG to Contain “Excellent Service”
Trends in Use of Travel Professionals
Get Inspired>> ZicassoOffers 20 Tips for Travel Agents
Why Affluents Use Travel Professionals
Word-of-Mouth Highly Motivating
Understanding Psychology of Luxury Travelers
Luxury Travelers’ Affluents Attitudes Toward Travel
Five Key Take Aways
Appendix A: What Luxury Travelers Do at the Airport

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