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Affluent Shopper Snapshot Report On Wine & Spirits Stores - The essential guide to trends in retail shopping in wine & spirits stores

Affluent Shopper Snapshot Report On Wine & Spirits Stores - The essential guide to trends in retail shopping in wine & spirits stores

Learn how to tap the spending power of affluent shoppers in wine & spirits shops and websites

Post-recession retail is in the doldrums. The National Retail Federation (NRF) just downgraded their original forecast for retail growth in 2015. The retail sales for GAFO stores (general merchandise, apparel, home furnishings and other retailers which fill the nation’s malls, shopping centers and main streets and a bellwether of trends in traditional retailing) is on track to grow an anemic 1.3% over 2014. Don’t get caught falling victim to this trend of shopper malaise. Attracting more affluents to your shopping destination is the key to future success.

Don’t get caught falling victim to this trend of shopper malaise. Attracting more affluents to your shopping destination is the key to future success. This Unity Marketing Affluent Shopper Snapshot Report examines the affluent shopper and why they shop specifically in wine and spirits specialty shops and websites.

Through this understanding retailers will have these answers:

  • How to attract more customers who have money and discretion to spend to the website?
  • How to appeal to the more moneyed customers who are not going to nickel-and-dime the retailer to death?
  • Even though the store may not sell luxury, how to appeal to those who can afford luxury?
  • How to get affluents to shop more often and to spend when they visit the website?
  • What are some innovative ways other retailers are succeeding with affluent shoppers?
Affluent shoppers with plenty of discretionary income to spend may be the key to driving sales and delivering profits to your wine and spirits specialty store and affiliated websites. Understanding their mindset is key to designing retail experiences that attract them to the retail destination.

Use this Affluent Shopper Snapshot Report to Help Grow Your Retail Business

Based upon the Affluent Consumer Tracking Study (ACTS) Shopper Track Surveys conducted through 2014 and 2015, this report provides in-depth statistics about how and why affluents shop.

But more than just data, this report delivers analysis about what the key findings mean and how retailers can put the insights into action to more successfully market their stores and reach the affluent shoppers who hold the key to their growth and success.

It includes data and insights about:
  • What motivates affluent shoppers?
  • How to create experiences that encourage affluents to shop in your store, to shop more often and to spend more money?
  • How to capture customers shopping in other places?
  • What important shopping experiences you may be missing out on?
Plus the Affluent Shopper Snapshot report provides inspiration drawn from case studies of specific retailers that are doing a top notch job targeting the affluent shopper.

Internal CRM data tells you only about the customers you have, not the ones that walk by your doors. This new Affluent Shopper Snapshot report fills that gap in your research.


Chapter 1: Affluent Shoppers in 2015
Overview
Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Demographic Forecast: Luxury Drought
Figure 1:Dent Research, Consumer Spending by Age
Figure 2: LCI Historical 1Q2004-present
El Nino and the Millennials- the Short and Long of It
Chapter 2: Retail & Affluent Consumers in Perspective
Retail Sales Growth Flattening
Figure 3: GAFO Retail Sales & Growth 2007-1Q2015
GAFO Retail Sales in 2015
Figure 4: GAFO Store Sales YTD 2015-2014
Figure 5: Fastest Growing Retailers 1Q2015
Tracking Consumers’ Personal Consumption
Figure 6: Personal Consumption Quarterly Change 2008-1Q15
Figure 7: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
Latest U.S. Census Reveals Affluent Consumer Segment is fastest growing
Figure 8: Number of Households and Average Income 2010-2013
Number of Ultra-affluent households grew by one-third since 2010
Figure 9: Households by Income & % Change 2010-2013
Affluents Account for 20% of Households, but over 40% of all Consumer Spending
Figure 10: Share of Consumer Expenditures Attributed to Affluents, 2012-2013
Marketers’ Take Away>>
Chapter 3: Affluent Shopping Overview
Figure 11: Shopper Track Survey Sample Demographics
Overview
Key Trends Shaping the Future of Retail Catering to Affluent Shoppers
Marketers’ Take Away>>
Trends in Where Affluents Shopped
Figure 12 Trends in Where Affluents Shopped
Trends in Affluent Experiential Purchases
Figure 13: Trends in Affluents Experiential Purchases
Trends in How Often They Shopped by Type of Shopping Experience
Figure 14: Trends in Average Number of Shopping Occurrences by Type of Shopping Experience
Trends in How Much Affluents Spent in Last Shopping Experience by Type
Figure 15: Trends in Spending on Last Shopping Occurrence
Trends in Extended Spending by Type of Shopping Experience
Figure 16: Trends in Projected Total Spending by Type of Store
Projected Spending by Major Category of Experiences
Figure 17: Trends Spending by Major Category of Shopping Experience
Shopping Overview Details
Figure 18: Shopping Overview Details
Online vs. In-Store Shopping
Figure 19: Online vs. In-Store Shopping
Who Affluents Shopped with In Store
Figure 20: Who In-store Affluents Shopped With
How Paid for Last Purchase
Figure 21: How Affluents Paid for Last Purchase (credit card, cash, debit, etc.)
Reasons for Last Shopping Occurrence
Figure 22: Reasons for Most Recent Shopping Experience
Loyalty Rewards Collected and Used
Figure 23: Loyalty Rewards Collected or Used
Shopping Experience Detail
Figure 24: Shopping Experience Detail, 2015
Chapter 4: How Affluents Shopped at Specialty Retail Stores
Overview
Figure 25: Specialty Retail Stores Usage & Occurrences Overview
Figure 26: Specialty Retail Stores Overview
Chapter 5: Wine & Spirits Stores Stores & Websites Detail
Overview
Figure 27: Wine & Liquor Stores & Website Shopping Summary
How Shopped: In-store or Online?
Figure 28: Wine & Liquor Stores Last Shopping In-store or Online
Who They Shopped with?
Figure 29: Wine & Liquor Stores Last Shopping by Self, with Family or Friends
What Bought in Most Recent Shopping Experience
Figure 30: Wine & Liquor Stores Personal Items Bought
Distribution of Spending on Most Recent Shopping Experience
Figure 31: Wine & Liquor Stores Spending
Form of Payment: Cash, Credit Cards, Store Credit, Debit
Figure 32: Wine & Liquor Stores Method of Payment
Use of Rewards
Figure 33: Use of Rewards
Reason for Most Recent Shopping Experience
Figure 34: Wine & Liquor Stores Reason for Shopping
Wine Brand Preferences
Figure 35: Wine Brand Usage
Wine Club Members & their Preference for Club Brands
Figure 36: Belong to Wine Club
Figure 37: Club Brand Usage
Marketers’ Take Away>>
Appendix A: Spending Details by Demographic Segment
Most Recent Occurrence Spending by Gender
Figure 38: Affluent Spending on Last Shopping Occurrence by Gender
Figure 39: Affluent Spending Last Shopping Occurrence by Gender, Details 2014-2015
Most Recent Occurrence Spending by Age
Figure 40: Affluent Spending on Last Shopping Occurrence by Age
Figure 41: Affluent Spending Last Shopping Occurrence by Age, Details 2014-2015
Most Recent Occurrence Spending by Income
Figure 42: Affluent Spending on Last Shopping Occurrence by Income
Figure 43: Affluent Spending Last Shopping Occurrence by Income, Details 2014-2015
Appendix B: Affluent Survey Methodology
Quarterly Tracking of Luxury Consumer Purchasing
Figure 44: Income Sample
Survey tracks trends in 4 retailer and service categories in luxury market
Sample Demographics
Net Worth
Figure 45: Net Worth
Gender
Figure 46: Gender Distribution
Age Distribution
Figure 47: Age Distribution
Occupation & Employment
Figure 48: Occupation
Other Demographic Variables
Figure 49: Educational Attainment
Figure 50: Marital Status
Figure 51: Affluents' Life stage
Figure 52: Home Ownership
Figure 53: Ethnicity

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