Affluent Shopper Snapshot Report On Online Retail : The essential guide to trends in retail shopping online
Learn how to tap the spending power of affluent shoppers for online retailers and websites
Post-recession retail is in the doldrums. The National Retail Federation (NRF) just downgraded their original forecast for retail growth in 2015. The retail sales for GAFO stores (general merchandise, apparel, home furnishings and other retailers which fill the nation’s malls, shopping centers and main streets and a bellwether of trends in traditional retailing) is on track to grow an anemic 1.3% over 2014. Don’t get caught falling victim to this trend of shopper malaise. Attracting more affluents to your shopping destination is the key to future success.
Don’t get caught falling victim to this trend of shopper malaise. Attracting more affluents to your shopping destination is the key to future success. This Unity Marketing Affluent Shopper Snapshot Report examines the affluent shopper and why they shop specifically in online retailers and websites.
Through this understanding retailers will have these answers:
- How to attract more customers who have money and discretion to spend to the website?
- How to appeal to the more moneyed customers who are not going to nickel-and-dime the retailer to death?
- Even though the store may not sell luxury, how to appeal to those who can afford luxury?
- How to get affluents to shop more often and to spend when they visit the website?
- What are some innovative ways other retailers are succeeding with affluent shoppers?
Affluent shoppers with plenty of discretionary income to spend may be the key to driving sales and delivering profits to your online website. Understanding their mindset is key to designing retail experiences that attract them to the retail destination.
Use this Affluent Shopper Snapshot Report to Help Grow Your Retail Business
Based upon the Affluent Consumer Tracking Study (ACTS) Shopper Track Surveys conducted through 2014 and 2015, this report provides in-depth statistics about how and why affluents shop.
But more than just data, this report delivers analysis about what the key findings mean and how retailers can put the insights into action to more successfully market their stores and reach the affluent shoppers who hold the key to their growth and success.
It includes data and insights about:
- What motivates affluent shoppers?
- How to create experiences that encourage affluents to shop in your store, to shop more often and to spend more money?
- How to capture customers shopping in other places?
- What important shopping experiences you may be missing out on?
Plus the Affluent Shopper Snapshot report provides inspiration drawn from case studies of specific retailers that are doing a top notch job targeting the affluent shopper.
Internal CRM data tells you only about the customers you have, not the ones that walk by your doors. This new Affluent Shopper Snapshot report fills that gap in your research.
Online vs. In-Store Shopping
- Chapter 1: Affluent Shoppers in 2015
- Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
- Demographic Forecast: Luxury Drought
- Figure 1: Dent Research, Consumer Spending by Age
- Figure 2: LCI Historical 1Q2004-present
- El Nino and the Millennials- the Short and Long of It
- Chapter 2: Retail & Affluent Consumers in Perspective
- Retail Sales Growth Flattening
- Figure 3: GAFO Retail Sales & Growth 2007-1Q2015
- GAFO Retail Sales in 2015
- Figure 4: GAFO Store Sales YTD 2015-2014
- Figure 5: Fastest Growing Retailers 1Q2015
- Tracking Consumers’ Personal Consumption
- Figure 6: Personal Consumption Quarterly Change 2008-1Q15
- Figure 7: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
- Latest U.S. Census Reveals Affluent Consumer Segment is fastest growing
- Figure 8: Number of Households and Average Income 2010-2013
- Number of Ultra-affluent households grew by one-third since 2010
- Figure 9: Households by Income & % Change 2010-2013
- Affluents Account for 20% of Households, but over 40% of all Consumer Spending
- Figure 10: Share of Consumer Expenditures Attributed to Affluents, 2012-2013
- Marketers’ Take Away>>
- Chapter 3: Affluent Shopping Overview
- Figure 11: Shopper Track Survey Sample Demographics
- Key Trends Shaping the Future of Retail Catering to Affluent Shoppers
- Marketers’ Take Away>>
- Trends in Where Affluents Shopped
- Figure 12: Trends in Where Affluents Shopped
- Trends in Affluent Experiential Purchases
- Figure 13: Trends in Affluents Experiential Purchases
- Trends in How Often They Shopped by Type of Shopping Experience
- Figure 14: Trends in Average Number of Shopping Occurrences by Type of Shopping Experience
- Trends in How Much Affluents Spent in Last Shopping Experience by Type
- Figure 15: Trends in Spending on Last Shopping Occurrence
- Trends in Extended Spending by Type of Shopping Experience
- Figure 16: Trends in Projected Total Spending by Type of Store
- Projected Spending by Major Category of Experiences
- Figure 17: Trends Spending by Major Category of Shopping Experience
- Shopping Overview Details
Figure 18: Shopping Overview Details
Who Affluents Shopped with In Store
Figure 19: Online vs. In-Store Shopping
How Paid for Last Purchase
- Figure 20: Who In-store Affluents Shopped With
Reasons for Last Shopping Occurrence
- Figure 21: How Affluents Paid for Last Purchase (credit card, cash, debit, etc.)
Chapter 4: How Affluents Shopped Direct-to-Consumer
- Figure 22: Reasons for Most Recent Shopping Experience
- Loyalty Rewards Collected and Used
- Figure 23: Loyalty Rewards Collected or Used
- Shopping Experience Detail
- Figure 24: Shopping Experience Detail, 2015
Chapter 5: Online Retailer Detail
- Figure 25: Direct-to-Consumer Usage & Occurrences Overview
- Figure 26: Direct-to-Consumer Overview
Appendix A: Spending Details by Demographic Segment
Most Recent Occurrence Spending by Gender
- Figure 27: Online Retailer Shopping Summary
- What Bought in Most Recent Shopping Experience
- Figure 28: Internet Retailer Home Items Bought
- Figure 29: Internet Retailer Personal Items Bought
- Figure 30: Internet Retailer Consumables Bought
- Distribution of Spending on Most Recent Shopping Experience
- Figure 31: Internet Retailer Spending
- Form of Payment: Cash, Credit Cards, Store Credit, Debit
- Figure 32: Internet Retailer Store Method of Payment
- Use of Rewards
- Figure 33: Use of Rewards for Online Purchases
- Reason for Most Recent Shopping Experience
- Figure 34: Internet Retailer Reason for Shopping
- Internet Retailer Brand Usage
- Figure 35: Internet Retailer Brand Usage
- Marketers’ Take Away>>
- Figure 36: Online vs. in-Store Retail Spending
- Figure 37: Where Affluents Shopped
Most Recent Occurrence Spending by Age
- Figure 38: Affluent Spending on Last Shopping Occurrence by Gender
- Figure 39: Affluent Spending Last Shopping Occurrence by Gender, Details 2014-2015
Most Recent Occurrence Spending by Income
- Figure 40: Affluent Spending on Last Shopping Occurrence by Age
- Figure 41: Affluent Spending Last Shopping Occurrence by Age, Details 2014-2015
Appendix B: Affluent Survey Methodology
Quarterly Tracking of Luxury Consumer Purchasing
- Figure 42: Affluent Spending on Last Shopping Occurrence by Income
- Figure 43: Affluent Spending Last Shopping Occurrence by Income, Details 2014-2015
- Figure 44: Income Sample
- Survey tracks trends in 4 retailer and service categories in luxury market
- Sample Demographics
- Net Worth
- Figure 45: Net Worth
- Figure 46: Gender Distribution
- Age Distribution
- Figure 47: Age Distribution
- Occupation & Employment
- Figure 48: Occupation
- Other Demographic Variables
- Figure 49: Educational Attainment
- Figure 50: Marital Status
- Figure 51: Affluents' Life stage
- Figure 52: Home Ownership
- Figure 53: Ethnicity