From market research to marketing strategy, concept creation to new product development and sourcing, Unity Marketing offers the tools you need to maximize your unique marketing opportunities in the collectibles and giftware industry.
Drawing upon our extensive industry experience, as well as professional expertise in marketing research and analysis, product and concept development, strategic planning and licensing, Unity Marketing offers marketing consultation and research services to help our clients identify and maximize their potential success in the collectibles and giftware markets.
Unity Marketing utilizes a full range of quantitative and qualitative custom research to address its clients' marketing challenges. This encompasses focus groups, in-depth one-on-one interviews, retailer and new product screenings, telephone interviews and mailed surveys. These are all excellent tools designed to gain insightful feedback from consumers and professionals alike, to evaluate reactions to and acceptance of new product lines, to capture perceptions of existing product lines, to comprehend the underlying drives of consumer loyalty and to understand the intricacies of product positioning strategies. To keep up to date on the latest information, news and industry trends, Unity publishes reports on major segments of the collectibles and giftware industries, as well as a newsletter meeting the needs of executives in those industries. For an in-depth look at where your company stands in the industry and where it can go, we also provide custom research reports, designed and executed to answer your specialized questions.