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The Leading Grocery Retailers in Africa

The Leading Grocery Retailers in Africa

Since 2000, the pace of international grocery retailer expansion in Africa has picked up, led by South Africa’s Shoprite chain. As incomes have risen across Africa and a larger and more identifiable consumer class has emerged, both Africa-based and other international grocers have taken a closer look at market entry. Against the narrative of ‘Africa Rising’, however, the operational realities of setting up stores and building sustainable supplier networks in what are often quite challenging markets has made progress slow. In this report we analyze the size and spread of international grocery retailer expansion and the winning strategies leading players are using.

Identify the leading international grocery retailers driving change in Africa

Identify the leading African grocery retailers expanding out of their home markets

Understand the winning international expansion strategies and which retailers are using them

Assess how retailers’ store portfolios are shaping competition at a country level

There is no single pattern of international expansion: we have identified four distinct patterns of growth: South African-led expansion, Francophone expansion, Middle Eastern-led expansion and Kenyan-led expansion.

Shoprite is the leading grocery retailer in Africa by some distance: with 1,476 grocery stores across Africa, it is present in 14 countries –even after having exited Zimbabwe, Tanzania and Uganda.

There are four main strategic models retailers are using to expand: Casino, Walmart (Massmart), BiM and Shoprite exemplify one of these four models, each of which carries its own strategic implications.

Which international supermarket chains are entering or expanding in Africa?

Who are the leading African supermarket chains moving into new markets?

What are the store footprints of the leading supermarket chains?

What are the winning expansion strategies?


The Leading International Retailers in Africa
The leading grocery retailers operating internationally in Africa
Geographic footprint of leading grocery retailers outside their largest market
Auchan
BiM
Casino
Carrefour
Spar
Walmart
The Leading African Retailers Expanding Within Africa
Introduction
Choppies
Nakumatt
Pick n Pay
Shoprite
Woolworths
Grocery Retailer Expansion Strategies
The four key existing models of retailer expansion strategy
High flexibility, wide geographic spread
Low flexibility, wide geographic spread
Low flexibility, high penetration
The middle ground between flexibility, consolidation and geographic spread
Table of Tables
The leading international and Africa-based retailers, October 2015
The geographic footprint of the 12 largest international retailers outside their core country, October 2015
Table of Figures
Flexibility of retailer proposition v geographic footprint
Auchan’s grocery store footprint in Africa, October 2015
BiM’s grocery store footprint in Africa, October 2015
Casino’s grocery store footprint in Africa, October 2015
Carrefour’s grocery store footprint in Africa, October 2015
Spar’s grocery store footprint in Africa, October 2015
Walmart’s grocery store footprint in Africa, October 2015
Other international retailers’ grocery store footprint in Africa, October 2015
Choppies’ grocery store footprint in Africa, October 2015
Nakumatt’s grocery store footprint in Africa, October 2015
Pick n Pay’s grocery store footprint in Africa, October 2015
Shoprite’s grocery store footprint in Africa, October 2015
Woolworths’ grocery store footprint in Africa, October 2015
Flexibility of proposition, geographic footprint and consolidation
Casino’s retail banners and store formats in Tunisia
Game’s online promotional activity in Ghana and Kenya
The pillars of BiM’s store expansion strategy
Shoprite’s store expansion formula

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