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Grocery Retailer Expansion Strategies in Africa

Grocery Retailer Expansion Strategies in Africa

Introduction
Africa offers unmatched growth opportunities for manufacturers and service providers in consumer-facing sectors, as a large and young population and growing middle class adopt new consumption habits and different lifestyles. This report provides a comprehensive analysis of the changing consumer market landscape across 50 countries in Africa and how consumer lifestyles are changing, and will continue to shape the future of the retail and consumer market in the future.

Reasons to buy
Access complete, comparable and accurate data on changing consumer demographics and lifestyles for 50 countries across Africa
Understand where the largest, highest growth, and most accessible consumer markets are, and how their market attractiveness will change in the future
Identify how consumer lifestyles will develop, what this means for the consumer class in Africa and how it impacts on future opportunities

Highlights
By 2050, more than half – 28 – countries will have populations greater than 25m people. In more than half the countries we cover, the majority of consumers are under twenty years old. This pattern will barely change in the next ten years.
The number of households across Africa will more than double and likely be nearer to 2.5 to 3 times as many by 2050. The explosion of households will create explosive demand for more housing, household durables, infrastructure and services – and also drive growing consumer fragmentation of behaviors and attitudes
The size of the consumer class is grossly underestimated – by income it remains small, but looking at asset ownership reveals a picture of a much large consumer class, that in some countries doubles or trebles in size relative to traditional income-based measures.

Key questions answered
What is the size of the emerging consumer class?
How is the retail market developing and which countries are the most attractive?
How will consumer lifestyle trends shape African markets in the future?


Introduction
Aims of the report
Scope and definitions
Defining informal/formal and traditional/modern trade
The Changing Retail Landscape in Africa
The key drivers of changing consumer lifestyles
The interrelationship between key consumer trends
The impact of changing consumer lifestyles on the retail landscape
The process of transition towards formal and modern retail as economies grow
The impact of modernization on the retail landscape
The Leading International Retailers in Africa
The leading grocery retailers operating internationally in Africa
Geographic footprint of leading grocery retailers outside their largest market
Auchan
BiM
Casino
Carrefour
Spar
Walmart
The Leading African Retailers Expanding Within Africa
Introduction
Choppies
Nakumatt
Pick n Pay
Shoprite
Woolworths
The Most Attractive Grocery Retail Markets in Africa
Market attractiveness of 50 countries in Africa
Most favorable markets
Favorable but challenging markets
Easier markets with less potential
Least favorable markets
Risk and the Strategic Challenges for Retailers
Introduction and mapping risk
Risk levels by country in Africa
Mapping risk against retailer consolidation
The key strategic challenges for grocery retailers
Strategic challenge 1: The dynamics of the addressable market
Strategic challenge 2: Lack of paradigm
Strategic challenge 3: Market volatility and risk
Strategic challenge 4: Retailer operational capabilities and market difficulty
Grocery Retailer Expansion Strategies
The four key existing models of retailer expansion strategy
High flexibility, wide geographic spread
Low flexibility, wide geographic spread
Low flexibility, high penetration
The middle ground between flexibility, consolidation and geographic spread
The Top 10 Grocery Retail Battlegrounds in Africa
What defines a grocery retail battleground?
The 10 key grocery retail battlegrounds
Angola
Cameroon
Cote d’Ivoire
Egypt
Ghana
Kenya
Mozambique
Nigeria
Senegal
Tanzania
About Trendtype
Table of Tables
Grocery retail market attractiveness by country, 2015
The leading international and Africa-based retailers, October 2015
The geographic footprint of the 12 largest international retailers outside their core country, October 2015
Grocery retail market attractiveness by country, 2015
Risk level by country, Q3 2015
Table of Figures
Risk v retailer consolidation, October 2015
Flexibility of retailer proposition v geographic footprint
Retailer expansion profiles and their impact on competition, 2015
Key drivers of changing consumer lifestyles
The intersection between consumer trends represents a unique aspect or output of changing consumer lifestyles
Six key outputs for retailers of changing consumer lifestyles
Five key stages of grocery retail sector development
Auchan’s grocery store footprint in Africa, October 2015
BiM’s grocery store footprint in Africa, October 2015
Casino’s grocery store footprint in Africa, October 2015
Carrefour’s grocery store footprint in Africa, October 2015
Spar’s grocery store footprint in Africa, October 2015
Walmart’s grocery store footprint in Africa, October 2015
Other international retailers’ grocery store footprint in Africa, October 2015
Choppies’ grocery store footprint in Africa, October 2015
Nakumatt’s grocery store footprint in Africa, October 2015
Pick n Pay’s grocery store footprint in Africa, October 2015
Shoprite’s grocery store footprint in Africa, October 2015
Woolworths’ grocery store footprint in Africa, October 2015
Market attractiveness by country, 2015
Country markets with more favorable operating conditions and more favorable market dynamics
Country markets with less favorable operating conditions but more favorable market dynamics
Country markets with more favorable operating conditions and less favorable market dynamics
Country markets with less favorable operating conditions and less favorable market dynamics
Mapping the key risk factors
Risk level by country, Q3 2015
Risk level by country mapped against retailer consolidation, Q3 2015
Risk v retailer consolidation, October 2015
The four key strategic challenges facing expansionist grocers
Four key factors underpinning the lack of paradigm
Knowns and unknowns and their impact on strategic plans
Flexibility of proposition, geographic footprint and consolidation
Casino’s retail banners and store formats in Tunisia
Game’s online promotional activity in Ghana and Kenya
The pillars of BiM’s store expansion strategy
Shoprite’s store expansion formula
Success factors in grocery retail battlegrounds
Retailer expansion profiles and their impact on competition, 2015
Angolan grocery retail market dynamics, 2015
Cameroonian grocery retail market dynamics, 2015
Ivorian grocery retail market dynamics, 2015
Egyptian grocery retail market dynamics, 2015
Ghanaian grocery retail market dynamics, 2015
Kenyan grocery retail market dynamics, 2015
Mozambican grocery retail market dynamics, 2015
Nigerian grocery retail market dynamics, 2015
Senegalese grocery retail market dynamics, 2015
Tanzanian grocery retail market dynamics, 2015

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