- Introduction
- Scope and definitions
- Defining informal/formal and traditional/modern trade
- The Changing Retail Landscape
- The key drivers of changing consumer lifestyles
- The impact of changing consumer lifestyles on the retail landscape
- The process of transition towards formal and modern retail as economies grow
- The impact of modernization on the retail landscape
- Market Dynamics
- Introduction
- Economic growth
- Income and GDP per capita
- Governance and risk
- Logistics landscape and capabilities
- Population growth
- Household size
- Urbanization in Tanzania and its impact on retail
- Key trends in urbanization in Tanzania
- Grocery Retail in Tanzania
- Introduction
- Grocery retail market size
- Grocery retail spend per capita
- Leading supermarket chains
- Nakumatt Holdings
- TSN Supermarkets Ltd
- Shoppers Supermarket Ltd
- Village Supermarket Ltd
- Future Outlook and Grocery Retail Market Forecast
- Market forecast
- The development of supermarket retailing
- Prospects for added value supermarket retailing
- Prospects for forecourt and out of town retailing
- Prospects for online retailing
- Future outlook
- About Trendtype
- Table of Tables
- GDP (Current $m), 2011-2015
- Key cities
- Grocery retail market value ($m), 2011-2015
- Grocery retail spend per capita ($), 2011-2015
- Key players in grocery retailing
- Nakumatt key information
- TSN Holdings key information
- Shoppers key information
- Village key information
- Grocery retail market value ($m), 2016-2020
- Key issues driving future competition
- Households with a refrigerator (‘000 households), 2011-2015
- Households with a car (‘000 households), 2011-2015
- Population with internet access (m), 2010-2014
- Table of Figures
- Key drivers of changing consumer lifestyles
- Six key outputs for retailers of changing consumer lifestyles
- Five key stages of grocery retail sector development
- GDP (Current $m), 2011-2015
- GDP, PPP per capita (constant 2011 international $), 2010-2014
- GNI per capita ($, Atlas Method), 2009-2014
- World Governance Indicators, 2014
- Risk factors, Q3 2015
- Logistics Performance Index, 2014
- Population (m people), 2005-2015
- Population (m people), 2015-2050
- Average household size (number of people), 2009-2015
- Number of households (m), 2009-2015
- Urbanization rate (%), 2015-2050
- Size of the urban population (m people), 2015-2050
- Grocery retail market value ($m), 2011-2015
- Grocery retail spend per capita ($), 2011-2015
- Nakumatt geographic profile
- TSN geographic profile
- Shoppers geographic profile
- Village geographic profile
- Grocery retail market value ($m), 2016-2020
- Share of households owning a refrigerator (%), 2011-2015
- Share of households owning a car (%), 2011-2015
- Internet penetration (% population with internet access), 2010-2014
The Grocery Retail Market in Tanzania
This report analyzes the grocery retail market in Tanzania. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail
Assess the key drivers of grocery retail market growth and their impact on spending growth
Quantify the size of the grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
The rate of urbanization in Tanzania will almost double through to 2050, from 28.6% in 2015 to 50.0% in 2050. The number of urban consumers will more than double over the same period, from 15.0m in 2015 through to 64.6m in 2050. Especially in Dar es Salaam, this growth will mostly come from poorer and aspirational consumers in unplanned, slum housing.
We consider Tanzania one of the top 10 grocery retail battlegrounds in Africa. Tanzania is often overlooked in favor of the larger and more established Kenyan market. Compared to Kenya, Tanzania offers a more open landscape for international investors because of the relative lack of retail consolidation.
In Tanzania we estimate that modern trade accounts for only 10% of sales by value.
At the moment, Shoppers, Shrijee’s and Nakumatt all occupy a similar position –larger format supermarkets, mostly in Dar es Salaam, aimed at the middle class and with a large range of products imported from Kenya, Dubai, India and Europe.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
How will grocery retail spend growth through to 2020?
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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