The Grocery Retail Market in Tanzania

The Grocery Retail Market in Tanzania

This report analyzes the grocery retail market in Tanzania. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail

Assess the key drivers of grocery retail market growth and their impact on spending growth

Quantify the size of the grocery retail market and the role of modern trade in it

Identify the leading supermarket chains, the size of their networks and their position in the market

Understand the future of the grocery retail market and the factors that will shape market success

Forecast grocery retail spend through to 2020

The rate of urbanization in Tanzania will almost double through to 2050, from 28.6% in 2015 to 50.0% in 2050. The number of urban consumers will more than double over the same period, from 15.0m in 2015 through to 64.6m in 2050. Especially in Dar es Salaam, this growth will mostly come from poorer and aspirational consumers in unplanned, slum housing.

We consider Tanzania one of the top 10 grocery retail battlegrounds in Africa. Tanzania is often overlooked in favor of the larger and more established Kenyan market. Compared to Kenya, Tanzania offers a more open landscape for international investors because of the relative lack of retail consolidation.

In Tanzania we estimate that modern trade accounts for only 10% of sales by value.

At the moment, Shoppers, Shrijee’s and Nakumatt all occupy a similar position –larger format supermarkets, mostly in Dar es Salaam, aimed at the middle class and with a large range of products imported from Kenya, Dubai, India and Europe.

What are the key drivers of grocery retail market growth?

What is the size of the grocery retail market

Who are the leading supermarket chains?

Which factors will shape market success?

How will grocery retail spend growth through to 2020?

Scope and definitions
Defining informal/formal and traditional/modern trade
The Changing Retail Landscape
The key drivers of changing consumer lifestyles
The impact of changing consumer lifestyles on the retail landscape
The process of transition towards formal and modern retail as economies grow
The impact of modernization on the retail landscape
Market Dynamics
Economic growth
Income and GDP per capita
Governance and risk
Logistics landscape and capabilities
Population growth
Household size
Urbanization in Tanzania and its impact on retail
Key trends in urbanization in Tanzania
Grocery Retail in Tanzania
Grocery retail market size
Grocery retail spend per capita
Leading supermarket chains
Nakumatt Holdings
TSN Supermarkets Ltd
Shoppers Supermarket Ltd
Village Supermarket Ltd
Future Outlook and Grocery Retail Market Forecast
Market forecast
The development of supermarket retailing
Prospects for added value supermarket retailing
Prospects for forecourt and out of town retailing
Prospects for online retailing
Future outlook
About Trendtype
Table of Tables
GDP (Current $m), 2011-2015
Key cities
Grocery retail market value ($m), 2011-2015
Grocery retail spend per capita ($), 2011-2015
Key players in grocery retailing
Nakumatt key information
TSN Holdings key information
Shoppers key information
Village key information
Grocery retail market value ($m), 2016-2020
Key issues driving future competition
Households with a refrigerator (‘000 households), 2011-2015
Households with a car (‘000 households), 2011-2015
Population with internet access (m), 2010-2014
Table of Figures
Key drivers of changing consumer lifestyles
Six key outputs for retailers of changing consumer lifestyles
Five key stages of grocery retail sector development
GDP (Current $m), 2011-2015
GDP, PPP per capita (constant 2011 international $), 2010-2014
GNI per capita ($, Atlas Method), 2009-2014
World Governance Indicators, 2014
Risk factors, Q3 2015
Logistics Performance Index, 2014
Population (m people), 2005-2015
Population (m people), 2015-2050
Average household size (number of people), 2009-2015
Number of households (m), 2009-2015
Urbanization rate (%), 2015-2050
Size of the urban population (m people), 2015-2050
Grocery retail market value ($m), 2011-2015
Grocery retail spend per capita ($), 2011-2015
Nakumatt geographic profile
TSN geographic profile
Shoppers geographic profile
Village geographic profile
Grocery retail market value ($m), 2016-2020
Share of households owning a refrigerator (%), 2011-2015
Share of households owning a car (%), 2011-2015
Internet penetration (% population with internet access), 2010-2014

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