The Grocery Retail Market in Nigeria
This report analyzes the grocery retail market in Nigeria. It is the largest and, until 2015, the second fastest growing grocery retail market in Africa. This report gives in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail.
Despite its size, the Nigerian grocery retail market is among the most fragmented in Sub Saharan Africa. In a country of more than 180m people, the largest supermarket chain has just 34 stores. Few chains have branches in multiple cities. The traditional trade dominates retail. Although some international grocers have entered – notably Shoprite and Massmart – there are many more waiting in the wings who have expressed an intention to open stores in Nigeria.
Assess the key drivers of grocery retail market growth in Nigeria and their impact on spending
Quantify the size of the Nigerian grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
By 2050, Nigeria’s population will have risen by two and a half times, from 183.5m people in 2015 to 440.4m. It will be, by far, the single largest market in Africa and either the third or fourth largest country in the world by population in 2050.
By 2025, it will have nearly twenty cities with populations over 1m people and by 2050 an additional 200m people will be living in urban areas, within easier reach of retailers and service providers.
Nigeria’s grocery market is more than double the size of the next largest grocery retail market in Africa (South Africa). Its rapid growth through to 2015 has made Nigeria the second fastest growing grocery retail market in Africa.
Despite this, the grocery retail landscape is extremely fragmented. The country’s biggest grocery retail chain by store numbers has just 34 branches. Those stores are almost all in Lagos.
While domestic retailers are growing, at least three further international retailers have are looking to enter the Nigerian market. Within the next 2-3 years we see acquisition as a gamechanger and potentially a major shake up in the grocery retail market landscape.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
What are the implications for brand owners?
How will grocery retail spend growth through to 2020?
- Introduction
- Scope and definitions
- Defining informal/formal and traditional/modern trade
- The Changing Retail Landscape
- The key drivers of changing consumer lifestyles
- The impact of changing consumer lifestyles on the retail landscape
- The process of transition towards formal and modern retail as economies grow
- The impact of modernization on the retail landscape
- Market Dynamics
- Introduction
- Economic growth
- Income and GDP per capita
- Governance and risk
- Logistics landscape and capabilities
- Population growth
- Household size
- Urbanization in Nigeria and its impact on retail
- Key trends in urbanization in Nigeria
- Grocery Retail in Nigeria
- Introduction
- Grocery retail market size
- Grocery retail spend per capita
- Leading supermarket chains
- Shoprite Holdings
- Addide
- Massmart Holdings
- Future Outlook and Grocery Retail Market Forecast
- Market forecast
- The development of supermarket retailing
- Prospects for added value supermarket retailing
- Prospects for forecourt and out of town retailing
- Prospects for online retailing
- Future outlook
- About Trendtype
- Table of Tables
- GDP (Current $m), 2011-2015e
- Key cities
- Grocery retail market value ($m), 2011-2015
- Grocery retail spend per capita ($), 2011-2015
- Key players in grocery retailing
- Shoprite key information
- Addide key information
- Massmart key information
- Grocery retail market value ($m), 2016-2020
- Key issues driving future competition
- Households with a refrigerator (‘000 households), 2011-2015
- Households with a car (‘000 households), 2011-2015
- Population with internet access (m), 2010-2014
- Table of Figures
- Key drivers of changing consumer lifestyles
- Six key outputs for retailers of changing consumer lifestyles
- Five key stages of grocery retail sector development
- GDP (Current $m), 2011-2015
- GDP, PPP per capita (constant 2011 international $), 2010-2014
- GNI per capita ($, Atlas Method), 2010-2014
- World Governance Indicators, 2014
- Risk factors, Q3 2015
- Logistics Performance Index, 2014
- Population (m people), 2005-2015
- Population (m people), 2015-2050
- Average household size (number of people), 2009-2015
- Number of households (m), 2009-2015
- Urbanization rate (%), 2015-2050
- Size of the urban population (m people), 2015-2050
- Grocery retail market value ($m), 2011-2015
- Grocery retail spend per capita ($), 2011-2015
- Shoprite geographic profile
- Addide geographic profile
- Massmart geographic profile
- Grocery retail market value ($m), 2016-2020
- Share of households owning a refrigerator (%), 2011-2015
- Share of households owning a car (%), 2011-2015
- Internet penetration (% population with internet access), 2010-2014
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook