The Grocery Retail Market in Kenya

The Grocery Retail Market in Kenya

This report analyzes the grocery retail market in Kenya. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail

Assess the key drivers of grocery retail market growth and their impact on spending growth

Quantify the size of the grocery retail market and the role of modern trade in it

Identify the leading supermarket chains, the size of their networks and their position in the market

Understand the future of the grocery retail market and the factors that will shape market success

Forecast grocery retail spend through to 2020

Kenya has one of the most formalized grocery retail markets in Africa. It also somewhat unusual in that supermarket retailing outside the major cities is also well developed. But despite the reputation of the Kenyan grocery retail sector being advanced, modern and consolidated, it is still relatively unsaturated.

Kenya’s grocery retailing landscape is dominated by domestic retailers – Nakumatt, Tuskys, Naivas, Uchumi and Ukwala mainly, but also a long list of smaller chains, many of which are local or regional limited, such as Chandarana or Tumaini (Nairobi) or Woolmatt (Rift Valley).

We expect per capita spend on grocery to rise to $330.3 – signalling a major change in purchasing patterns, with increased spend on added value products in the fresh food, health and beauty, and alcohol categories.

What are the key drivers of grocery retail market growth?

What is the size of the grocery retail market

Who are the leading supermarket chains?

Which factors will shape market success?

How will grocery retail spend growth through to 2020?

Scope and definitions
Defining informal/formal and traditional/modern trade
The Changing Retail Landscape
The key drivers of changing consumer lifestyles
The impact of changing consumer lifestyles on the retail landscape
The process of transition towards formal and modern retail as economies grow
The impact of modernization on the retail landscape
Market Dynamics
Economic growth
Income and GDP per capita
Governance and risk
Logistics landscape and capabilities
Population growth
Household size
Urbanization in Kenya and its impact on retail
Key trends in urbanization in Kenya
Grocery Retail in Kenya
Grocery retail market size
Grocery retail spend per capita
Leading supermarket chains
Nakumatt Holdings
Tusker Mattresses
Naivas Supermarkets
Future Outlook and Grocery Retail Market Forecast
Market forecast
The development of supermarket retailing
Prospects for added value supermarket retailing
Prospects for forecourt and out of town retailing
Prospects for online retailing
Future outlook
About Trendtype
Table of Tables
GDP (Current $m), 2011-2015
Key cities
Grocery retail market value ($m), 2011-2015
Grocery retail spend per capita ($), 2011-2015
Key players in grocery retailing
Nakumatt key information
Tuskys key information
Naivas key information
Grocery retail market value ($m), 2016-2020
Key issues driving future competition
Households with a refrigerator (‘000 households), 2011-2015
Households with a car (‘000 households), 2011-2015
Population with internet access (m), 2010-2014
Table of Figures
Key drivers of changing consumer lifestyles
Six key outputs for retailers of changing consumer lifestyles
Five key stages of grocery retail sector development
GDP (Current $m), 2011-2015
GDP, PPP per capita (constant 2011 international $), 2010-2014
GNI per capita ($, Atlas Method), 2009-2014
World Governance Indicators, 2014
Risk factors, Q3 2015
Logistics Performance Index, 2014
Population (m people), 2005-2015
Population (m people), 2015-2050
Average household size (number of people), 2009-2015
Number of households (m), 2009-2015
Urbanization rate (%), 2015-2050
Size of the urban population (m people), 2015-2050
Grocery retail market value ($m), 2011-2015
Grocery retail spend per capita ($), 2011-2015
Nakumatt geographic profile
Tuskys geographic profile
Naivas geographic profile
Grocery retail market value ($m), 2016-2020
Share of households owning a refrigerator (%), 2011-2015
Share of households owning a car (%), 2011-2015
Internet penetration (% population with internet access), 2010-2014

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