This report analyzes the grocery retail market in Kenya. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook – for supermarket retailing, online grocery retail and out-of-town grocery retail
Assess the key drivers of grocery retail market growth and their impact on spending growth
Quantify the size of the grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
Kenya has one of the most formalized grocery retail markets in Africa. It also somewhat unusual in that supermarket retailing outside the major cities is also well developed. But despite the reputation of the Kenyan grocery retail sector being advanced, modern and consolidated, it is still relatively unsaturated.
Kenya’s grocery retailing landscape is dominated by domestic retailers – Nakumatt, Tuskys, Naivas, Uchumi and Ukwala mainly, but also a long list of smaller chains, many of which are local or regional limited, such as Chandarana or Tumaini (Nairobi) or Woolmatt (Rift Valley).
We expect per capita spend on grocery to rise to $330.3 – signalling a major change in purchasing patterns, with increased spend on added value products in the fresh food, health and beauty, and alcohol categories.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
How will grocery retail spend growth through to 2020?