The Future of the Grocery Retail Market in Senegal to 2021
This report provides in depth data on the grocery retail market in Senegal. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.
It also analyses the competitive landscape in Senegal with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Senegal and assesses its market attractiveness for retailers.
- Assess the key drivers of grocery retail market growth in Senegal - Quantify the size of the grocery retail market with forecasts through to 2021 - Understand the size and structure of the store universe in Senegal - Quantify sales by channel and the size of the modern and traditional channels - Identify the leading domestic and international supermarket chains and the competitive landscape - Analyse the market opportunity, attractiveness, risk factors and future outlook for Senegal
- What are the key drivers of the grocery retail market in Senegal? - What is the market size and value of the grocery retail market? - What is size and structure of the store universe? - What is the value of each grocery retail channel? - Who are the leading domestic and international supermarket chains? - What are the winning strategies for success in Senegal? - How attractive is Senegal as a grocery retail market compared to other countries in Africa and West Africa? - How will grocery retail spend overall and per capita grow through to 2021?
- Senegal is the fastest growing market in West Africa, in percentage terms. - Improving living standards, consumer spending and a growing middle class have attracted significant interest from international retailers. - In addition, Senegal is increasingly valued for its political stability and favourable investment environment. - In particular, Auchan and Dia are in a battle to develop large neighbourhood stores in Dakar and grow the modern trade. - We expect that growth in store networks to increase as the grocery retail market will grow by more than $1bn in the period 2017 to 2021.