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The Future of the Grocery Retail Market in Nigeria to 2021

The Future of the Grocery Retail Market in Nigeria to 2021

This report provides in depth data on the grocery retail market in Nigeria. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.

It also analyses the competitive landscape in Nigeria with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Nigeria and assesses its market attractiveness for retailers.

- Assess the key drivers of grocery retail market growth in Nigeria
- Quantify the size of the grocery retail market with forecasts through to 2021
- Understand the size and structure of the store universe in Nigeria
- Quantify sales by channel and the size of the modern and traditional channels
- Identify the leading domestic and international supermarket chains and the competitive landscape
- Analyse the market opportunity, attractiveness, risk factors and future outlook for Nigeria

- What are the key drivers of the grocery retail market in Nigeria?
- What is the market size and value of the grocery retail market?
- What is size and structure of the store universe?
- What is the value of each grocery retail channel?
- Who are the leading domestic and international supermarket chains?
- What are the winning strategies for success in Nigeria?
- How attractive is Nigeria as a grocery retail market compared to other countries in Africa and West Africa?
- How will grocery retail spend overall and per capita grow through to 2021?

- Nigeria is by far the largest grocery retail market in Africa, with more than 20 significant urban population centres.
- Living standards are improving but mixed - in particular, few Nigerian consumers cook with gas or electricity.
- Despite a burgeoning supermarket sector with new flagship malls and a large number of independent supermarkets, the modern trade is a tiny part of the market.
- Trendtype's retail tracking also indicates how slowly major supermarket chains are expanding despite the size of the opportunity.
- We expect to see much more growth coming from smaller, local supermarkets and also increased interest in online retail.


EXECUTIVE SUMMARY
Market Size and Growth
General Market Dynamics
Chapter 1: COUNTRY PROFILE
Country Profile
Map and Major Cities
Population
Gross Domestic Product
Living Standards
Chapter 2: RISK AND BUSINESS ENVIRONMENT
Risk
How Easy is it to do Business?
Chapter 3: GROCERY RETAIL MARKET SIZE
Introduction
Grocery Market Size
Grocery Retail Spend Per Capita
Chapter 4: GROCERY RETAIL CHANNELS AND DISTRIBUTION
Channel Definitions
Traditional Channel Definitions
Modern Channel Definitions
Size of the Outlet Universe
Grocery Retail Sales by Channel
Modern vs. Traditional Trade
Chapter 5: LEADING GROCERY RETAILERS
Grocery Retail Competitive Landscape
Domestic Grocery Retailers
International Grocery Retailers
Chapter 6: GROCERY RETAIL MARKET ATTRACTIVENESS
Grocery Market Attractiveness
Chapter 7: GROCERY RETAIL MARKET FORECASTS
Grocery Sales Forecast
Grocery Retail Sales Per Capita Forecast
HOW TO CONTACT US
Table of Figures
Figure 1: Country Profile - Nigeria, 2017
Figure 2: Map and Major Cities - Nigeria
Figure 3: Population - Nigeria (thousands of inhabitants), 2016-2021f
Figure 4: GDP - Nigeria (current, $M), 2016-2021f)
Figure 5: Trendtype Living Standards Score - Nigeria, 2015-2016
Figure 6: Trendtype Living Standards Score Heat Map - West Africa, 2015-2016
Figure 7: Country Risk Index - Nigeria, Q2 2017
Figure 8: Country Risk Heat Map - West Africa, Q2 2017
Figure 9: Business Environment Index - Nigeria, 2017
Figure 10: Ease of Doing Business - Africa, 2017
Figure 11: Logistics Performance Index - Africa, 2017
Figure 12: Competitiveness Index- Africa, 2017
Figure 13: Grocery Retail Market Development Model
Figure 14: Grocery Retail Sales - Nigeria (current, $M), 2012-2016
Figure 15: Grocery Retail Sales - Nigeria (current, ‎₦) 2012-2016
Figure 16: Grocery Retail Sales per capita - Nigeria (current, $M), 2012-2016
Figure 17: Grocery Retail Sales per capita Heat Map - West Africa, 2016
Figure 18: Traditional Channels Definitions
Figure 19: Modern Channels Definitions
Figure 20: Grocery Outlet Universe by Channel - Nigeria (no. of outlets), 2017f
Figure 21: Grocery Retail Sales by Channel - Nigeria (% sales by value), 2017f
Figure 22: Grocery Retail Sales by Channel - Nigeria (current, $m), 2017f
Figure 23: Grocery Retail Sales by Channel - Nigeria and West Africa (% sales by value), 2017f
Figure 24: Modern vs. Traditional Trade - Nigeria and West Africa (% sales by value), 2017f
Figure 25: Assessment of Retailer Network Strength and Format Diversification in Nigeria
Figure 26: Grocery Retail Investment Outlook for Nigeria
Figure 27: Market Opportunity vs. Market Maturity - West Africa, 2017f
Figure 28: Market Opportunity vs. Market Stability - West Africa, 2017f
Figure 29: Market Opportunity vs. Competitive Landscape - West Africa, 2017f
Figure 30: Grocery Retail Sales Forecast - Nigeria (current, $m), 2017-2021f
Figure 31: Grocery Retail Sales per capita Forecast - Nigeria (current, $m), 2017-2021f
Table of Tables
Table 1: Major Cities and Populations - Nigeria
Table 2: Grocery Retail Sales per capita - Nigeria (current, ‎₦) 2012-2016
Table 3: Domestic grocery retailers in Nigeria
Table 4: International grocery retailers in Nigeria

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