The Future of the Grocery Retail Market in Morocco to 2021
This report provides in depth data on the grocery retail market in Morocco. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.
It also analyses the competitive landscape in Morocco with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Morocco and assesses its market attractiveness for retailers.
- Assess the key drivers of grocery retail market growth in Morocco - Quantify the size of the grocery retail market with forecasts through to 2021 - Understand the size and structure of the store universe in Morocco - Quantify sales by channel and the size of the modern and traditional channels - Identify the leading domestic and international supermarket chains and the competitive landscape - Analyse the market opportunity, attractiveness, risk factors and future outlook for Morocco
- What are the key drivers of the grocery retail market in Morocco? - What is the market size and value of the grocery retail market? - What is size and structure of the store universe? - What is the value of each grocery retail channel? - Who are the leading domestic and international supermarket chains? - What are the winning strategies for success in Morocco? - How attractive is Morocco as a grocery retail market compared to other countries in Africa and North Africa? - How will grocery retail spend overall and per capita grow through to 2021?
- Morocco's high living standards, stable middle class and relatively easy business environment have made it an attractive option for inbound retailers. - Against this backdrop of stability, the Moroccan grocery retail market is one of the slowest growth in Africa. - The grocery retail market has five strong supermarket players, two of which are domestic. - As such, Morocco is one of the most consolidated grocery retail markets in Africa, although the modern trade accounts for only one third of sales. - Because of this, we anticipate intense competition among supermarket chains to keep expanding.