The Future of the Grocery Retail Market in Ghana to 2021
This report provides in depth data on the grocery retail market in Ghana. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.
It also analyses the competitive landscape in Ghana with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Ghana and assesses its market attractiveness for retailers.
- Assess the key drivers of grocery retail market growth in Ghana - Quantify the size of the grocery retail market with forecasts through to 2021 - Understand the size and structure of the store universe in Ghana - Quantify sales by channel and the size of the modern and traditional channels - Identify the leading domestic and international supermarket chains and the competitive landscape - Analyse the market opportunity, attractiveness, risk factors and future outlook for Ghana
- What are the key drivers of the grocery retail market in Ghana? - What is the market size and value of the grocery retail market? - What is size and structure of the store universe? - What is the value of each grocery retail channel? - Who are the leading domestic and international supermarket chains? - What are the winning strategies for success in Ghana? - How attractive is Ghana as a grocery retail market compared to other countries in Africa and West Africa? - How will grocery retail spend overall and per capita grow through to 2021?
- Ghana has among the highest living standards in West Africa and a substantial, growing middle class attracting brand owners and international retailers. - It is also the lowest risk country in the region: its stability and ease of doing business making it an appealing option for expanding supermarket chains. - Ghana's grocery market has grown in dollar term over the past five years, but actually fell in 2015 before rebounding in 2016. - Although Accra has strong and growing domestic supermarket chains only Melcom has much national reach: grocery retail in Kumasi is noticeably less developed. - Spar, which has a significant network in Nigeria and expanding across Central and West Africa is a notable absentee from the Ghanian market.