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The Future of the Grocery Retail Market in The Gambia to 2021

EXECUTIVE SUMMARY
Market Size and Growth
General Market Dynamics
Chapter 1: COUNTRY PROFILE
Country Profile
Map and Major Cities
Population
Gross Domestic Product
Living Standards
Chapter 2: RISK AND BUSINESS ENVIRONMENT
Risk
How Easy is it to do Business?
Chapter 3: GROCERY RETAIL MARKET SIZE
Introduction
Grocery Market Size
Grocery Retail Spend Per Capita
Chapter 4: GROCERY RETAIL CHANNELS AND DISTRIBUTION
Channel Definitions
Traditional Channel Definitions
Modern Channel Definitions
Size of the Outlet Universe
Grocery Retail Sales by Channel
Modern vs. Traditional Trade
Chapter 5: LEADING GROCERY RETAILERS
Grocery Retail Competitive Landscape
Domestic Grocery Retailers
International Grocery Retailers
Chapter 6: GROCERY RETAIL MARKET ATTRACTIVENESS
Grocery Market Attractiveness
Chapter 7: GROCERY RETAIL MARKET FORECASTS
Grocery Sales Forecast
Grocery Retail Sales Per Capita Forecast
HOW TO CONTACT US
Table of Figures
Figure 1: Country Profile - The Gambia, 2017
Figure 2: Map and Major Cities - The Gambia
Figure 3: Population - The Gambia (thousands of inhabitants), 2016-2021f
Figure 4: GDP - The Gambia (current, $M), 2016-2021f)
Figure 5: Trendtype Living Standards Score - The Gambia, 2015-2016
Figure 6: Trendtype Living Standards Score Heat Map - West Africa, 2015-2016
Figure 7: Country Risk Index - The Gambia, Q2 2017
Figure 8: Country Risk Heat Map - West Africa, Q2 2017
Figure 9: Business Environment Index - The Gambia, 2017
Figure 10: Ease of Doing Business - Africa, 2017
Figure 11: Logistics Performance Index - Africa, 2017
Figure 12: Competitiveness Index- Africa, 2017
Figure 13: Grocery Retail Market Development Model
Figure 14: Grocery Retail Sales - The Gambia (current, $M), 2012-2016
Figure 15: Grocery Retail Sales - The Gambia (current, ‎D) 2012-2016
Figure 16: Grocery Retail Sales per capita - The Gambia (current, $M), 2012-2016
Figure 17: Grocery Retail Sales per capita Heat Map - West Africa, 2016
Figure 18: Traditional Channels Definitions
Figure 19: Modern Channels Definitions
Figure 20: Grocery Outlet Universe by Channel - The Gambia (no. of outlets), 2017f
Figure 21: Grocery Retail Sales by Channel - The Gambia (% sales by value), 2017f
Figure 22: Grocery Retail Sales by Channel - The Gambia (current, $m), 2017f
Figure 23: Grocery Retail Sales by Channel - The Gambia and West Africa (% sales by value), 2017f
Figure 24: Modern vs. Traditional Trade - The Gambia and West Africa (% sales by value), 2017f
Figure 25: Assessment of Retailer Network Strength and Format Diversification in The Gambia
Figure 26: Grocery Retail Investment Outlook for The Gambia
Figure 27: Market Opportunity vs. Market Maturity - West Africa, 2017f
Figure 28: Market Opportunity vs. Market Stability - West Africa, 2017f
Figure 29: Market Opportunity vs. Competitive Landscape - West Africa, 2017f
Figure 30: Grocery Retail Sales Forecast - The Gambia (current, $m), 2017-2021f
Figure 31: Grocery Retail Sales per capita Forecast - The Gambia (current, $m), 2017-2021f
Table of Tables
Table 1: Major Cities and Populations - The Gambia
Table 2: Grocery Retail Sales per capita - The Gambia (current, ‎D) 2012-2016
Table 3: Domestic grocery retailers in The Gambia
Table 4: International grocery retailers in The Gambia

The Future of the Grocery Retail Market in The Gambia to 2021

This report provides in depth data on the grocery retail market in The Gambia. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.

It also analyses the competitive landscape in The Gambia with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in The Gambia and assesses its market attractiveness for retailers.

- Assess the key drivers of grocery retail market growth in The Gambia
- Quantify the size of the grocery retail market with forecasts through to 2021
- Understand the size and structure of the store universe in The Gambia
- Quantify sales by channel and the size of the modern and traditional channels
- Identify the leading domestic and international supermarket chains and the competitive landscape
- Analyse the market opportunity, attractiveness, risk factors and future outlook for The Gambia

- What are the key drivers of the grocery retail market in The Gambia?
- What is the market size and value of the grocery retail market?
- What is size and structure of the store universe?
- What is the value of each grocery retail channel?
- Who are the leading domestic and international supermarket chains?
- What are the winning strategies for success in The Gambia?
- How attractive is The Gambia as a grocery retail market compared to other countries in Africa and West Africa?
- How will grocery retail spend overall and per capita grow through to 2021?

- The Gambia is one of the smallest grocery retail markets in Africa and typically of little interest to international retailers.
- However, it has strong demand for its size for imported products, especially from the UK.
- In dollar terms per capita spend on grocery has actually fallen very slightly over the five year period from 2012-2016.
- Partly because of tourism, the share of grocery sales taken by modern retailerrs is approaching 10%, and higher in Serrekunda than elsewhere in The Gambia.
- The Gambia will remain a niche opportunity in the forseeable future but may start to attract interest from international operators already present in Senegal.


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