The Future of the Grocery Retail Market in Ethiopia to 2021
This report provides in depth data on the grocery retail market in Ethiopia. It features historic data and five year forecasts for market value and per capita spend in the grocery market. Our data also includes the number of outlets in the store universe by channel and channel values for open market vendors, small stores and kiosks, medium stores, supermarkets, hypermarkets and forecourt retailers.
It also analyses the competitive landscape in Ethiopia with data on the leading domestic and international store networks. Trendtype's proprietary data supports a detailed analysis of the risks and market opportunity in Ethiopia and assesses its market attractiveness for retailers.
- Assess the key drivers of grocery retail market growth in Ethiopia - Quantify the size of the grocery retail market with forecasts through to 2021 - Understand the size and structure of the store universe in Ethiopia - Quantify sales by channel and the size of the modern and traditional channels - Identify the leading domestic and international supermarket chains and the competitive landscape - Analyse the market opportunity, attractiveness, risk factors and future outlook for Ethiopia
- What are the key drivers of the grocery retail market in Ethiopia? - What is the market size and value of the grocery retail market? - What is size and structure of the store universe? - What is the value of each grocery retail channel? - Who are the leading domestic and international supermarket chains? - What are the winning strategies for success in Ethiopia? - How attractive is Ethiopia as a grocery retail market compared to other countries in Africa and East Africa? - How will grocery retail spend overall and per capita grow through to 2021?
- Ethiopia is the largest grocery retail market in East Africa - ahead of both Kenya and Tanzania. We are also forecasting strong growth through to 2021. - Its main attraction is sheer potential: a consumer base of more than 100m already and rapidly rising per capita consumption. - The main challenge is high risk and high levels of regulation, which deter supermarket investors and raise operational costs for brand owners. - The leading supermarket chains are all domestic; the largest chain, Shoa, has just 12 stores.