Emerging Consumer Lifestyles in Egypt

Emerging Consumer Lifestyles in Egypt


This report presents a detailed picture of the key factors driving changes in consumer lifestyles in Egypt, from demographic changes, income, urbanisation, household structures, through to access to services, household assets, media uptake and the growth of the middle class and retail market.

Reasons to buy

Access complete, comparable and accurate data on changing consumer demographics and lifestyles
Understand the size, shape and growth of the consumer market and what is driving growth
Identify how consumer lifestyles will develop, what this means for the consumer class and how it impacts on future opportunities


In overall GDP adjusted for purchasing power parity, Egypt is actually the second largest economy in Africa, only narrowly behind Nigeria.
Because of its far greater income equality and economic maturity Egypt is, for now, the single largest consumer class economic powerhouse in Africa.
The number of over 65s in Egypt will treble between 2015 and 2050 and form a sizeable target market. Over the same period the 40-59 age group will double in size by 2050 while the number of consumers under 20 will actually change very little.
Egypt’s urban population will effectively double from 2015 to 2050, rising from 37.4m to 70.0m in 2050. Much of this urban growth is unplanned. For example, informal areas represent 40% of the Greater Cairo built up area and 17% of its gross area, accounting for nearly two thirds of the city’s population.
More than 9 out of 10 households in Egypt have a refigerator: rising incomes and changes in the retail landscape are ushering in a new wave of consumerism and product adoption.

Key questions answered

How will the consumer market change in the future?
What are they key trends in consumer lifestyles?
What assets do consumers own and how quickly are they adopting digital lifestyles?
What is the size of the emerging consumer class?
How is thet retail market developing?
How will consumer lifestyle trends shape the market?"

Economic growth and income
Economic growth
Economic importance in Africa
GDP per capita
Income inequality
Governance and risk
Changing demographics and household structures
Population growth
Life expectancy
The youth consumer landscape
Median age of the population
Household size
Female headed households and married women
Women in the workforce
Urbanisation and infrastructure
Access to electricity and use of cooking fuels
Access to piped water
Urbanisation and the growth of cities
Key trends in urbanisation
Cities with over 300,000 inhabitants
Logistics performance
Flight connections
Household assets and media uptake
Ownership of a car
Ownership of a refrigerator
Ownership of a radio
Ownership of a television
Ownership of a mobile phone
Mobile phone subscriptions
Internet access
Social media usage
The emerging consumer class and the retail market
The emerging consumer class
The size of the consumer class
The size of the retail market
Key trends in consumer lifestyles
Key trends in consumer lifestyles
About Trendtype
Table of Tables
Cities with over 300,000 inhabitants
Table of Figures
GDP (Current $m), 2009-2013
GDP growth vs other African economies
Forecast GDP (Current $m), 2013-2019
GDP (Current $bn) by country, ranked in order, 2013
GDP, PPP per capita (constant 2011 international $), 2009-2013
GDP (PPP) v GDP per capita (PPP) country comparison
GNI per capita ($, Atlas Method), 2009-2013
Gini index score, 2013
World Governance Indicators, 2014
Population (m people), 2009-2013
Population (m people), 2010-2050
Population growth by decade (% growth by decade), 1950-2050
Life expectancy at birth, total (years), 2000-2012
Population by age group (% of population), 2015-2050
Youth population, 0-19 years old (m people), 2015-2050
Senior population, 65+ years old (m people), 2015-2050
Median age of the population, 2015-2050
Median age of the population, comparison, 2015-2050
Average household size (number of people), 2009-2015
Number of households (m), 2009-2015
Share and number of households headed by women, 2013
Number of married women (m), 2013
Labor force participation rate among women aged 15-64 (% participating), 2009-2013
Women aged 15-64 in the labor force ('000 women), 2009-2013
Access to electricity (% population), 2013
Fuel use for cooking (% population using), 2013
Access to piped water (% population), 2012
Population with access to piped water (‘000 people), 2013
Urbanisation rate (%), 2015-2050
Size of the urban population (m people), 2015-2050
Logistics Performance Index, 2014
Number of countries directly accessible by commercial flights, June 2014
Share of households owning a car (%), 2009-2013
Households with a car (‘000 households), 2009-2013
Share of households owning a refrigerator (%), 2009-2013
Households with a refrigerator (‘000 households), 2009-2013
Share of households owning a radio (%), 2009-2013
Households with a radio (‘000 households), 2009-2013
Share of households owning a television (%), 2009-2013
Households with a television (‘000 households), 2009-2013
Share of households owning a mobile phone (%), 2009-2013
Households with a mobile phone (‘000 households), 2009-2013
Mobile phone subscriptions per 100 people, 2009-2013
Number of mobile phone subscriptions (m), 2009-2013
Internet penetration (% population with internet access), 2009-2013
Population with internet access (m), 2009-2013
Facebook penetration (% population), 2012 and 2013
Number of Facebook users ('000 users), 2012 and 2013
Size of the consumer class (‘000 people), 2009-2013
Population by income group (% population), 2009-2013
Additional’ consumer class consumers (‘000), 2013
Size of the retail market ($m), 2009-2013
Retail sales per capita ($), 2009-2013

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