Emerging Consumer Lifestyles in Côte d'Ivoire

Emerging Consumer Lifestyles in Côte d'Ivoire


This report presents a detailed picture of the key factors driving changes in consumer lifestyles in Côte d'Ivoire, from demographic changes, income, urbanisation, household structures, through to access to services, household assets, media uptake and the growth of the middle class and retail market.

Reasons to buy

Access complete, comparable and accurate data on changing consumer demographics and lifestyles
Understand the size, shape and growth of the consumer market and what is driving growth
Identify how consumer lifestyles will develop, what this means for the consumer class and how it impacts on future opportunities


Côte d’Ivoire used to have the strongest middle class in West Africa, but has shrunk in face of economic downturn and is only now recovering.
Côte d’Ivoire has among the worst rates of infant mortality in Africa and life expectancy is below where it was in thirty years ago, at just 50.4 years.
It suffers from an acute housing shortage - lacking more than one million homes, and as household sizes fall and the populaton grows this shortage threatens to get worse.
Urbanization in Côte d’Ivoire will have a profound impact on consumer lifestyles – bringing nearly 20m more consumers within closer reach of shops, services and infrastructure between 2015 and 2050.
Very few Ivorians own a car. We estimate that only 3.7% of households own a car, a rate barely changed from 2009. Overall, there were just 141,400 households with a car in 2013.
Using assets as a guide, there were nearly 9m members of the consumer class in 2013, double the size based on income levels.

Key questions answered

How will the consumer market change in the future?
What are they key trends in consumer lifestyles?
What assets do consumers own and how quickly are they adopting digital lifestyles?
What is the size of the emerging consumer class?
How is thet retail market developing?
How will consumer lifestyle trends shape the market?

Economic growth and income
Economic growth
Economic importance in Africa
GDP per capita
Income inequality
Governance and risk
Changing demographics and household structures
Population growth
Life expectancy
The youth consumer landscape
Median age of the population
Household size
Female headed households and married women
Women in the workforce
Urbanisation and infrastructure
Access to electricity and use of cooking fuels
Access to piped water
Urbanisation and the growth of cities
Key trends in urbanisation
Cities with over 300,000 inhabitants
Logistics performance
Flight connections
Household assets and media uptake
Ownership of a car
Ownership of a refrigerator
Ownership of a radio
Ownership of a television
Ownership of a mobile phone
Mobile phone subscriptions
Internet access
Social media usage
The emerging consumer class and the retail market
The emerging consumer class
The size of the consumer class
The size of the retail market
Key trends in consumer lifestyles
Key trends in consumer lifestyles
About Trendtype
Table of Tables
Cities with over 300,000 inhabitants
Table of Figures
GDP (Current $m), 2009-2013
GDP growth vs other African economies
Forecast GDP (Current $m), 2013-2019
GDP (Current $bn) by country, ranked in order, 2013
GDP, PPP per capita (constant 2011 international $), 2009-2013
GDP (PPP) v GDP per capita (PPP) country comparison
GNI per capita ($, Atlas Method), 2009-2013
Gini index score, 2013
World Governance Indicators, 2014
Population (m people), 2009-2013
Population (m people), 2010-2050
Population growth by decade (% growth by decade), 1950-2050
Life expectancy at birth, total (years), 2000-2012
Population by age group (% of population), 2015-2050
Youth population, 0-19 years old (m people), 2015-2050
Senior population, 65+ years old (m people), 2015-2050
Median age of the population, 2015-2050
Median age of the population, comparison, 2015-2050
Average household size (number of people), 2009-2015
Number of households (m), 2009-2015
Share and number of households headed by women, 2013
Number of married women (m), 2013
Labor force participation rate among women aged 15-64 (% participating), 2009-2013
Women aged 15-64 in the labor force ('000 women), 2009-2013
Access to electricity (% population), 2013
Fuel use for cooking (% population using), 2013
Access to piped water (% population), 2012
Population with access to piped water (‘000 people), 2013
Urbanisation rate (%), 2015-2050
Size of the urban population (m people), 2015-2050
Logistics Performance Index, 2014
Number of countries directly accessible by commercial flights, June 2014
Share of households owning a car (%), 2009-2013
Households with a car (‘000 households), 2009-2013
Share of households owning a refrigerator (%), 2009-2013
Households with a refrigerator (‘000 households), 2009-2013
Share of households owning a radio (%), 2009-2013
Households with a radio (‘000 households), 2009-2013
Share of households owning a television (%), 2009-2013
Households with a television (‘000 households), 2009-2013
Share of households owning a mobile phone (%), 2009-2013
Households with a mobile phone (‘000 households), 2009-2013
Mobile phone subscriptions per 100 people, 2009-2013
Number of mobile phone subscriptions (m), 2009-2013
Internet penetration (% population with internet access), 2009-2013
Population with internet access (m), 2009-2013
Facebook penetration (% population), 2012 and 2013
Number of Facebook users ('000 users), 2012 and 2013
Size of the consumer class (‘000 people), 2009-2013
Population by income group (% population), 2009-2013
Additional’ consumer class consumers (‘000), 2013
Size of the retail market ($m), 2009-2013
Retail sales per capita ($), 2009-2013

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