Children's Lifestyles and the Kids' Market Opportunity in Djibouti to 2022
This report analyzes the grocery market potential for kids in Djibouti. It provides detailed data and insight on the size and dynamics of the kids' market, including the different age groups and their market value.
Trendtype also assesses the lives and lifestyles of kids in Djibouti, and the degree to which these kids really are kids - which has major implications for the development of more specialised and premium kids' specific products.
The report provides forecasts through to 2022, as well as a five step proprietary analysis of the size and accessibility of the market in Djibouti to enable executives to make better informed decisions around market entry and expansion.
- EXECUTIVE SUMMARY
- Summary – Market Opportunity
- Summary – Kids’ Market Dynamics
- Chapter 1: COUNTRY PROFILE
- Country Profile
- Map and Major Cities
- Chapter 2: THE DEMOGRAPHICS OF THE KIDS’ MARKET
- The Number of Kids (0-14)
- The Number of Infants (0-4)
- The Number of Young Children (5-9)
- The Number of Tweens and Teenagers (10-14)
- How Young is the Population?
- Chapter 3: KIDS IN SCHOOL
- How Many Years Kids Spend in School
- How Many Boys Attend School
- How Many Girls Attend School
- The Number of Kids in Secondary School
- The Age Boys and Girls Leave School
- Chapter 4: THE LIVES OF KIDS
- Introduction
- How Much Can Kids be Kids?
- Immunization Rates for Infants
- Common Diseases in Children Under Age Four
- Do Kids Get Enough Food?
- How Many Kids Do Women Tend to Have?
- The Likelihood Mums Go to Work
- GNI Per Capita
- The Size of the Middle Class
- Child Labour
- Housing and Living Standards
- Chapter 5: THE KIDS’ MARKET OPPORTUNITY
- Introduction
- Kids’ Grocery Market Value
- Kids’ Grocery Market Spend Per Capita
- Kids in the Consumer Class
- The Concentration of Kids in the Consumer Class
- The Supermarket Opportunity
- The Maturity of the Kids’ Market Opportunity
- Early Stage and Mass Premium Kids’ Markets
- Summary of Market Opportunity
- Chapter 6: KIDS’ MARKET FORECASTS TO 2022
- The Number of Infants to 2050
- The Number of Young Children to 2050
- The Number of Tweens and Young Teens to 2050
- How Young Will It Be in 2050?
- The Market Opportunity in 2022
- Per Capita Grocery Spend on Kids in 2022
- Table of figures
- Figure 1: Summary - Market Opportunity
- Figure 2: Summary - Kids' Market Dynamics
- Figure 3: Country Profile - Djibouti
- Figure 4: Country Map - Djibouti
- Figure 5: No. of Kids (0-14), Djibouti, 2013-2017
- Figure 6: No. of Infants (0-4 years old), Djibouti, 2013-2017
- Figure 7: No. of Young Children (5-9 years old), Djibouti, 2013-2017
- Figure 8: No. of Tweens and Young Teens (10-14), Djibouti, 2013-2017
- Figure 9: Median Age (years), Djibouti and East Africa, 2013-2017
- Figure 10: Expected Years of Schooling by Gender, Djibouti and East Africa, 2017
- Figure 11: School Net Attendance Rates, Boys (%), Djibouti and East Africa, 2017
- Figure 12: School Net Attendance Rates, Girls (%), Djibouti and East Africa, 2017
- Figure 13: No. of Kids in Primary School, Djibouti, 2013-2017
- Figure 14: No. of Kids in Secondary School, Djibouti, 2013-2017
- Figure 15: Estimated Age Kids Leave School by Gender (years), Djibouti and East Africa, 2017
- Figure 16: Opportunity for Kids to be Kids, Djibouti and East Africa, 2017
- Figure 17: Proportion of 1 year-olds immunised against DPT (%), Djibouti and other regions, 2017
- Figure 18: Disease Burden (0-4 year olds), Djibouti, 2017
- Figure 19: Prevalence of Stunting (%) in under five year olds, Djibouti and East Africa, 2017
- Figure 20: Food Deficit (no. kcal in deficit per day), Djibouti and East Africa, 2017
- Figure 21: Fertility Rate (no. of births per woman), Djibouti and East Africa, 2011-2015
- Figure 22: Female Labour Force Participation (%), Djibouti and East Africa, 2017
- Figure 23: GNI per capita PPP ($), Djibouti and East Africa, 2012-2016
- Figure 24: Share of Population by Income Group (%), Djibouti, 2017
- Figure 25: Child Labour Rate (%), Djibouti and East Africa, 2017
- Figure 26: Living Standards in the Home, Djibouti and East Africa, 2017
- Figure 27: Kids' Grocery Market Value by Age Group ($M), Djibouti, 2017
- Figure 28: Kids' Grocery Market per capita Spend ($) by Age Group, Djibouti, 2017
- Figure 29: Kids under 14 vs. Population in the Consumer Class, Djibouti and East Africa, 2017
- Figure 30: Kids under 14 vs. Population in Consumer Class (%), Djibouti and East Africa, 2017
- Figure 31: Kids' Grocery Market Opp vs. Grocery Market Maturity, Djibouti and Africa, 2017
- Figure 32: Kids' per capita Spend ($) vs. Market Maturity, Djibouti and East Africa, 2017
- Figure 33: No. of Kids vs. Kids' per capita Grocery Spend ($), Djibouti and East Africa, 2017
- Figure 34: Market Opportunity Summary
- Figure 35: No. of Infants (0-4 years old), Djibouti, 2018-2050f
- Figure 36: No. of Young Children (5-9 years old), Djibouti, 2018-2050f
- Figure 37: No. of Tweens and Young Teens (10-14), Djibouti, 2018-2022f
- Figure 38: Median Age (years), Djibouti and East Africa, 2018-2050f
- Figure 39: Kids' Grocery Market Value by Age Group ($M), Djibouti, 2022f
- Figure 40: Kids' Grocery Market per capita Spend ($) by Age Group, Djibouti, 2022f
- Table of tables
- Table 1: Major Cities and Populations - Djibouti
- Table 2: Kids' Grocery Retail Market Value (M), USD and Fd, 2017
- Table 3: Kids' Grocery per capita spend, USD and Fd, 2017
- Table 4: Kids' Grocery Retail Market Value (M), USD and Fd, 2022f
- Table 5: Kids' Grocery per capita spend, USD and Fd, 2022f
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