Children's Lifestyles and the Kids' Market Opportunity in Djibouti to 2022

EXECUTIVE SUMMARY

Summary – Market Opportunity

Summary – Kids’ Market Dynamics

Chapter 1: COUNTRY PROFILE

Country Profile

Map and Major Cities

Chapter 2: THE DEMOGRAPHICS OF THE KIDS’ MARKET

The Number of Kids (0-14)

The Number of Infants (0-4)

The Number of Young Children (5-9)

The Number of Tweens and Teenagers (10-14)

How Young is the Population?

Chapter 3: KIDS IN SCHOOL

How Many Years Kids Spend in School

How Many Boys Attend School

How Many Girls Attend School

The Number of Kids in Secondary School

The Age Boys and Girls Leave School

Chapter 4: THE LIVES OF KIDS

Introduction

How Much Can Kids be Kids?

Immunization Rates for Infants

Common Diseases in Children Under Age Four

Do Kids Get Enough Food?

How Many Kids Do Women Tend to Have?

The Likelihood Mums Go to Work

GNI Per Capita

The Size of the Middle Class

Child Labour

Housing and Living Standards

Chapter 5: THE KIDS’ MARKET OPPORTUNITY

Introduction

Kids’ Grocery Market Value

Kids’ Grocery Market Spend Per Capita

Kids in the Consumer Class

The Concentration of Kids in the Consumer Class

The Supermarket Opportunity

The Maturity of the Kids’ Market Opportunity

Early Stage and Mass Premium Kids’ Markets

Summary of Market Opportunity

Chapter 6: KIDS’ MARKET FORECASTS TO 2022

The Number of Infants to 2050

The Number of Young Children to 2050

The Number of Tweens and Young Teens to 2050

How Young Will It Be in 2050?

The Market Opportunity in 2022

Per Capita Grocery Spend on Kids in 2022

Table of figures

Figure 1: Summary - Market Opportunity

Figure 2: Summary - Kids' Market Dynamics

Figure 3: Country Profile - Djibouti

Figure 4: Country Map - Djibouti

Figure 5: No. of Kids (0-14), Djibouti, 2013-2017

Figure 6: No. of Infants (0-4 years old), Djibouti, 2013-2017

Figure 7: No. of Young Children (5-9 years old), Djibouti, 2013-2017

Figure 8: No. of Tweens and Young Teens (10-14), Djibouti, 2013-2017

Figure 9: Median Age (years), Djibouti and East Africa, 2013-2017

Figure 10: Expected Years of Schooling by Gender, Djibouti and East Africa, 2017

Figure 11: School Net Attendance Rates, Boys (%), Djibouti and East Africa, 2017

Figure 12: School Net Attendance Rates, Girls (%), Djibouti and East Africa, 2017

Figure 13: No. of Kids in Primary School, Djibouti, 2013-2017

Figure 14: No. of Kids in Secondary School, Djibouti, 2013-2017

Figure 15: Estimated Age Kids Leave School by Gender (years), Djibouti and East Africa, 2017

Figure 16: Opportunity for Kids to be Kids, Djibouti and East Africa, 2017

Figure 17: Proportion of 1 year-olds immunised against DPT (%), Djibouti and other regions, 2017

Figure 18: Disease Burden (0-4 year olds), Djibouti, 2017

Figure 19: Prevalence of Stunting (%) in under five year olds, Djibouti and East Africa, 2017

Figure 20: Food Deficit (no. kcal in deficit per day), Djibouti and East Africa, 2017

Figure 21: Fertility Rate (no. of births per woman), Djibouti and East Africa, 2011-2015

Figure 22: Female Labour Force Participation (%), Djibouti and East Africa, 2017

Figure 23: GNI per capita PPP ($), Djibouti and East Africa, 2012-2016

Figure 24: Share of Population by Income Group (%), Djibouti, 2017

Figure 25: Child Labour Rate (%), Djibouti and East Africa, 2017

Figure 26: Living Standards in the Home, Djibouti and East Africa, 2017

Figure 27: Kids' Grocery Market Value by Age Group ($M), Djibouti, 2017

Figure 28: Kids' Grocery Market per capita Spend ($) by Age Group, Djibouti, 2017

Figure 29: Kids under 14 vs. Population in the Consumer Class, Djibouti and East Africa, 2017

Figure 30: Kids under 14 vs. Population in Consumer Class (%), Djibouti and East Africa, 2017

Figure 31: Kids' Grocery Market Opp vs. Grocery Market Maturity, Djibouti and Africa, 2017

Figure 32: Kids' per capita Spend ($) vs. Market Maturity, Djibouti and East Africa, 2017

Figure 33: No. of Kids vs. Kids' per capita Grocery Spend ($), Djibouti and East Africa, 2017

Figure 34: Market Opportunity Summary

Figure 35: No. of Infants (0-4 years old), Djibouti, 2018-2050f

Figure 36: No. of Young Children (5-9 years old), Djibouti, 2018-2050f

Figure 37: No. of Tweens and Young Teens (10-14), Djibouti, 2018-2022f

Figure 38: Median Age (years), Djibouti and East Africa, 2018-2050f

Figure 39: Kids' Grocery Market Value by Age Group ($M), Djibouti, 2022f

Figure 40: Kids' Grocery Market per capita Spend ($) by Age Group, Djibouti, 2022f

Table of tables

Table 1: Major Cities and Populations - Djibouti

Table 2: Kids' Grocery Retail Market Value (M), USD and Fd, 2017

Table 3: Kids' Grocery per capita spend, USD and Fd, 2017

Table 4: Kids' Grocery Retail Market Value (M), USD and Fd, 2022f

Table 5: Kids' Grocery per capita spend, USD and Fd, 2022f

Children's Lifestyles and the Kids' Market Opportunity in Djibouti to 2022

This report analyzes the grocery market potential for kids in Djibouti. It provides detailed data and insight on the size and dynamics of the kids' market, including the different age groups and their market value.

Trendtype also assesses the lives and lifestyles of kids in Djibouti, and the degree to which these kids really are kids - which has major implications for the development of more specialised and premium kids' specific products.

The report provides forecasts through to 2022, as well as a five step proprietary analysis of the size and accessibility of the market in Djibouti to enable executives to make better informed decisions around market entry and expansion.