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The Most Attractive Grocery Retail Markets in Africa

The Most Attractive Grocery Retail Markets in Africa

This strategic report analyzes the most attractive grocery retail markets in Africa. It looks at the key drivers of retail expansion, the leading grocers from outside and within Africa investing in new markets. It analyzes the key strategic challenges they face and the changing retail landscape. The report uses Trendtype’s proprietary market attractiveness index to identify the most attractive grocery retail markets and provides a detailed assessment of the 10 key grocery retail battlegrounds.

Analyze the changing grocery retail landscape in Africa and the drivers of change

Assess the market attractiveness of 50 grocery retail markets in Africa

Understand the risks and strategic challenges for retailers

Identify the 10 key grocery retail battlegrounds in Africa

Egypt, Ghana, Algeria and Kenya are all among the most attractive grocery retail markets in Africa, based our our proprietary analysis of six core groups of market data.

When we map Trendtype data for grocery retailer consolidation against country risk, we can see that grocery retail consolidation doubles with each category of risk (medium low, medium, medium high, high, very high).

When we divided 50 markets into quadrants based on market potential and favorability of conditions, we still found that 1/3 of countries still score poorly on both counts.

How is the grocery retail landscape changing in Africa?

What are the key drivers of grocery retail modernization and expansion in Africa?

Which grocery retail markets offer the best opportunities for short, mid and long term growth?

Which countries will be the key battlegrounds for market share for supermarkets?

Who are the leading African supermarket chains moving into new markets?


The Changing Retail Landscape in Africa
The key drivers of changing consumer lifestyles
The interrelationship between key consumer trends
The impact of changing consumer lifestyles on the retail landscape
The process of transition towards formal and modern retail as economies grow
The impact of modernization on the retail landscape
The Most Attractive Grocery Retail Markets in Africa
Market attractiveness of 50 countries in Africa
Most favorable markets
Favorable but challenging markets
Easier markets with less potential
Least favorable markets
Risk and the Strategic Challenges for Retailers
Introduction and mapping risk
Risk levels by country in Africa
Mapping risk against retailer consolidation
The key strategic challenges for grocery retailers
Strategic challenge 1: The dynamics of the addressable market
Strategic challenge 2: Lack of paradigm
Strategic challenge 3: Market volatility and risk
Strategic challenge 4: Retailer operational capabilities and market difficulty
The Top 10 Grocery Retail Battlegrounds in Africa
What defines a grocery retail battleground?
The 10 key grocery retail battlegrounds
Angola
Cameroon
Cote d’Ivoire
Egypt
Ghana
Kenya
Mozambique
Nigeria
Senegal
Tanzania
Table of Tables
Grocery retail market attractiveness by country, 2015
Risk level by country, Q3 2015
Table of Figures
Risk v retailer consolidation, October 2015
Key drivers of changing consumer lifestyles
The intersection between consumer trends represents a unique aspect or output of changing consumer lifestyles
Five key stages of grocery retail sector development
Market attractiveness by country, 2015
Country markets with more favorable operating conditions and more favorable market dynamics
Country markets with less favorable operating conditions but more favorable market dynamics
Country markets with more favorable operating conditions and less favorable market dynamics
Country markets with less favorable operating conditions and less favorable market dynamics
Mapping the key risk factors
Risk level by country, Q3 2015
Risk level by country mapped against retailer consolidation, Q3 2015
Risk v retailer consolidation, October 2015
The four key strategic challenges facing expansionist grocers
Four key factors underpinning the lack of paradigm
Knowns and unknowns and their impact on strategic plans
Success factors in grocery retail battlegrounds
Retailer expansion profiles and their impact on competition, 2015
Angolan grocery retail market dynamics, 2015
Cameroonian grocery retail market dynamics, 2015
Ivorian grocery retail market dynamics, 2015
Egyptian grocery retail market dynamics, 2015
Ghanaian grocery retail market dynamics, 2015
Kenyan grocery retail market dynamics, 2015
Mozambican grocery retail market dynamics, 2015
Nigerian grocery retail market dynamics, 2015
Senegalese grocery retail market dynamics, 2015
Tanzanian grocery retail market dynamics, 2015

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