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Source Market Insights; Canada

Source Market Insights; Canada

Summary

Source Market Insights; Canada provides an overview of the Canadian outbound market, analyzing market data and providing insights. This report provides a better understanding of the number of Canadian tourists going abroad, their spending habits and main destination markets.

Key Findings

  • Although most Western countries have struggled to record positive outbound tourism owing to weak economic conditions, Canada has been a relatively strong performer, with the total number of outbound trips reaching close to 33 million in 2013.
  • In Canada, it is common to travel during the winter months, with Florida in the US and Mexico being amongst the most popular destinations.
  • Baby boomers are the largest outbound travel group amongst Canadians with cruise tourism becoming increasingly popular.
  • As charter and LCC flights are taking a bigger share of Canada’s airline market, prices of flight tickets are falling and this having a positive effect on outbound tourism.
  • The US is the main source market, accounting for over 70% of all Canadian outbound trips. Travel to the US is growing faster than non-US travel
Synopsis
  • The report provides detailed market analysis, information, and insights, including:
  • Detailed analysis of the market trends in the Canadian outbound tourism sector
  • Historic and forecast tourist volumes covering the entireCanadian outbound tourism sector
  • Detailed analysis of tourist spending patterns of Canadian tourist abroad
Reasons To Buy
  • Make strategic business decisions using historic and forecast market data related to the Canadian outbound tourism sector
  • Understand the key market trends and growth opportunities in theCanadianoutbound tourism sector, along with key trends and grow opportunities


Snapshot
Outbound Trips by Purpose
Outbound Spending
Demographic Breakdown
Connectivity
Main Destination Markets
Destination Focus; The US & Mexico
Destination Focus; The Caribbean
Destination Focus; The UK
Appendix

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