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The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2019

Synopsis

Timetric’s 'The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Turkey's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, check payments and payment cards during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Turkey: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Turkey's cards and payments industry, including:

  • Current and forecast values for each market in Turkey's cards and payments industry, including debit cards and credit cards. It also includes detailed analysis of the prepaid cards market.
  • Detailed insights into payment instruments including credit transfers, check payments and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • Analysis of various market drivers and regulations governing Turkey's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Turkey's cards and payments industry.
Scope
  • This report provides a comprehensive analysis of Turkey's cards and payments industry.
  • It provides current values for Turkey's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different economic, infrastructural and business drivers affecting Turkey's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Turkey's cards and payments industry.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to Turkey's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Turkey's cards and payments industry.
  • Assess the competitive dynamics in Turkey's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Turkey.
  • Gain insights into key regulations governing Turkey's cards and payments industry.
Key Highlights
  • Amid mounting credit card debt, the Banking Regulation and Supervision Agency (BDDK) introduced new set of credit card regulations in October 2013. According to the new regulations, payment in installments is limited to six months, to a maximum of 12 months. Furthermore, the minimum monthly payment on credit cards has been increased from 25% to 30%. These regulations resulted in the slow growth of credit card transaction value and volume at POS in 2014, with the same trend expected to continue over the forecast period (2015–2019).
  • Telecom companies have played a key role in spreading new forms of mobile financial services in Turkey. In December 2013, Visa Europe, Garanti Bank and the mobile operator Turkcell partnered to launch the Turkcell mobile wallet. Under this agreement, the bank’s customers can make contactless payments using their NFC-enabled smartphones at any of the 78,000 contactless-enabled terminals across Turkey or the 1.2 million contactless-enabled terminals across Europe. This is anticipated to drive contactless payments over the forecast period.
  • In 2012, the Interbank Card Centre of Turkey (BKM) launched a digital wallet called BKM Express. This wallet lets its users transfer money quickly (person-to-person) and shop securely 24/7 without sharing card details with merchants. All large banks in Turkey support payments through the BKM Express wallet. This move is anticipated to further increase the scope for online shopping, driving card-based payments.


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Events
    • Table Turkey - Key Facts, 2014
    • Table Regional Benchmarking of Turkish Payment Cards, 2014
  • Executive Summary
  • Payment Instruments
    • Current Payments Environment
    • Alternative Payment Instruments
      • Mobile wallet
      • BKM Express
      • PayPal
      • PayMobile
      • 3pay
      • PayU
      • iyzi Payments
      • Paymentwall
      • Direct carrier billing
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
    • Anti-Money Laundering (AML)
    • Foreign Direct Investment (FDI) Regulations
      • Table Turkey - Mode of Entry of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
    • Demographic Drivers
    • Economic Drivers
    • Infrastructure Drivers
    • Business Drivers
  • Market Segmentation and New Product Launches
    • Market Segmentation and Targeting
      • Consumer cards
        • Table Cards for High-Income Consumers, 2015
        • Table Cards for Travelers, 2015
        • Table Cards for Shoppers, 2015
        • Table Cards for Students and Youth Population, 2015
      • Commercial cards
        • Table Commercial Cards Comparison and Key Features, 2015
    • New Product Launches
      • Table Turkey - New Product Launches
  • Payment Cards
    • Payment Cards Analysis
      • Volume and value of payment card transactions by type
      • Personal vs commercial cards
  • Debit Cards
    • Debit Cards Market Analysis
      • Table Turkey - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
      • Table Turkey - Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
      • Debit cards transaction volume and value by channel
      • Debit cards scheme shares in terms of number of cards in circulation and transaction value
      • Debit cards issuers' market shares
      • Debit cards comparison
        • Table Turkey - Debit Cards Comparison and Key Features, 2014
  • Credit Cards
    • Credit Cards Market Analysis
      • Table Turkey - Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
      • Table Turkey - Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
      • Credit cards transaction volume and value by channel
      • Credit cards scheme shares in terms of number of cards in circulation and transaction value
      • Credit cards issuers' market share
      • Credit cards comparison
        • Table Turkey - Gold Credit Cards Comparison and Key Features, 2015
        • Table Turkey - Premium Credit Cards Comparison and Key Features, 2015
  • Commercial Cards
    • Commercial Cards Market Analysis
      • Commercial cards comparison
        • Table Turkey - Commercial Cards Comparison and Key Features, 2015
  • Card Fraud Statistics
    • Card Fraud Analysis
  • Card Issuers
    • Yapi ve Kredi Bankasi AS.
    • TC Ziraat Bankasý Aª
    • Turkiye Ýþ Bankasi AS
    • Turkiye Garanti Bankasi AS
    • VakifBank
  • Prepaid Cards
    • Prepaid Cards Market Analysis
      • Prepaid cards comparison
        • Table Turkey - Prepaid Cards Comparison and Key Features, 2015
  • Merchant Acquiring
    • Merchant Acquiring Market Analysis
  • Appendix
    • Tables
      • Table Turkey - Payment Instruments Transaction Value (TRY Billion), 2010-2014
      • Table Turkey - Payment Instruments Transaction Value (US$ Billion), 2010-2014
      • Table Turkey - Payment Instruments Transaction Volume (Million), 2010-2014
      • Table Turkey - Number of Payment Cards in Circulation by Type (Million), 2010-2019
      • Table Turkey - Volume of Payment Card Transactions by Type (Million), 2010-2019
      • Table Turkey - Value of Payment Card Transactions by Type (TRY Billion), 2010-2019
      • Table Turkey - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
      • Table Turkey - Personal and Commercial Cards Transaction Volume (Million), 2010-2019
      • Table Turkey - Personal and Commercial Cards Transaction Value (TRY Billion), 2010-2019
      • Table Turkey - Personal and Commercial Cards Transaction Value (US$ Billion), 2010-2019
      • Table Turkey - Number of Debit Cards in Circulation (Million), 2010-2019
      • Table Turkey - Debit Cards Transaction Volume and Frequency by Channel, 2010-2019
      • Table Turkey - Debit Cards Total and Average Transaction Value by Channel, 2010-2019
      • Table Turkey - Number of Debit Cards in Circulation By Scheme (Million), 2010-2014
      • Table Turkey - Debit Cards Transaction Value By Scheme (TRY Billion), 2010-2014
      • Table Turkey - Debit Cards Transaction Value By Scheme (US$ Billion), 2010-2014
      • Table Turkey - Debit Cards Transaction Value by Issuer (TRY Billion), 2010-2014
      • Table Turkey - Debit Cards Transaction Value by Issuer (US$ Billion), 2010-2014
      • Table Turkey - Number of Credit Cards in Circulation (Million), 2010-2019
      • Table Turkey - Credit Cards Transaction Volume and Frequency by Channel, 2010-2019
      • Table Turkey - Credit Cards Total and Average Transaction Value by Channel, 2010-2019
      • Table Turkey - Number of Credit Cards in Circulation By Scheme (Million), 2010-2014
      • Table Turkey - Credit Cards Transaction Value By Scheme (TRY Billion), 2010-2014
      • Table Turkey - Credit Cards Transaction Value By Scheme (US$ Billion), 2010-2014
      • Table Turkey - Credit Cards Transaction Value By Issuer (TRY Billion), 2010-2014
      • Table Turkey - Credit Cards Transaction Value By Issuer (US$ Billion), 2010-2014
      • Table Turkey - Credit Cards Balance Outstanding By Issuer (TRY Billion), 2010-2014
      • Table Turkey - Credit Cards Balance Outstanding By Issuer (US$ Billion), 2010-2014
      • Table Turkey - Number of Commercial Cards in Circulation (Thousand), 2010-2019
      • Table Turkey - Commercial Cards Transaction Value (TRY Billion), 2010-2019
      • Table Turkey - Commercial Cards Transaction Value (US$ Billion), 2010-2019
      • Table Turkey - Card Fraud (TRY Million), 2010-2014
      • Table Turkey - Card Fraud (US$ Million), 2010-2014
      • Table Turkey - Number of Prepaid Cards in Circulation (Million), 2010-2019
      • Table Turkey - Prepaid Cards Transaction Value (TRY Million), 2010-2019
      • Table Turkey - Prepaid Cards Transaction Value (US$ Million), 2010-2019
      • Table Turkey - Merchant Acquiring Transaction Volume by Card Type (Million), 2010-2019
      • Table Turkey - Merchant Acquiring Total Transaction Value (TRY Billion), 2010-2019
      • Table Turkey - Merchant Acquiring Total Transaction Value (US$ Billion), 2010-2019
      • Table Turkey - Acquirers' Transaction Value (TRY Billion), 2010-2014
      • Table Turkey - Acquirers' Transaction Value (US$ Billion), 2010-2014
      • Table Turkey - Retail Outlets and Total Merchant Accounts (Thousand), 2010-2019
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