Market Research Logo

The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019

Synopsis

Timetric’s 'The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Poland's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Poland: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Poland's cards and payments industry, including:

  • Current and forecast values for each market in Poland's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market.
  • Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis and online payment types.
  • Analysis of various market drivers and regulations governing Poland's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Poland's cards and payments industry.
Scope
  • This report provides a comprehensive analysis of Poland's cards and payments industry.
  • It provides current values for Poland's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different demographic, economic, infrastructural and business drivers affecting Poland's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Poland's cards and payments industry.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to Poland's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Poland's cards and payments industry.
  • Assess the competitive dynamics in Poland's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Poland.
  • Gain insights into key regulations governing Poland's cards and payments industry.
Key Highlights
  • Poland was one of Europe’s early adopters of contactless technology, and consumers are among the highest users of contactless payments, behind the UK and France. Contactless is seen as an area of huge potential in Poland, especially by Visa, which sees the advance of contactless as highly successful. Visa is heavily promoting contactless payment cards in Poland, and growth has been so impressive that Poland is now Visa’s largest contactless market in Europe. Use of contactless cards is dependent on infrastructure being in place, investment in which is starting to bring results. There were 10,000 terminals that could accept contactless cards in 2011, and according to Visa Europe, 354,000 terminals supported contactless payments as of March 2015.
  • Banks are launching a range of new products to capitalize on the growing popularity of contactless mobile payments (m-payments). In April 2015, Bank BPH, in partnership with MasterCard, T-Mobile and Orange, introduced contactless m-payments for credit cardholders, allowing them to make contactless payments of up to US$15.9 (PLN50). In January 2015 nine Polish banks – ING Bank Śląski, mBank, Bank Millennium, Raiffeisen Polbank, Getin Bank, Bank Polskiej Spółdzielczości, Bank SMART and Eurobank – announced plans to commercially launch Visa cloud-based contactless m-payment services by the end of 2015.
  • Banks in Poland are moving slowly towards the low-cost banking model to reduce overheads associated with traditional branch banking. Poland's first digital bank, Alior Sync, was launched by Alior Bank in June 2012. The bank targets active internet users, and offers banking services through Facebook and other social networking sites. The bank also developed apps to encourage online and mobile banking. Similarly, Citibank launched a virtual branch for Polish consumers in September 2010. The growth of online banking model could pose a real challenge to traditional banks, if operators can turn the low-cost model into a money-saving option for consumers.


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Events
    • Table Poland - Key Facts, 2014
    • Table Regional Benchmarking of Polish Payment Cards, 2014
  • Executive Summary
  • Payment Instruments
    • Current Payment Environment
  • E-Commerce
    • E-Commerce Market Analysis
  • Alternative Payments
    • Alternative Payment Instruments
      • Przelewy24
      • Trustly
      • MasterPass
      • PayLane
      • DotPay
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
      • Rules under the Electronic Payments Instruments Act, 2002
      • Prospective regulatory standards in Poland's cards and payments industry
      • SEPA Card standardization
      • Principles related to interchange fees
      • Principles related to interoperability
    • Anti-Money Laundering (AML)
    • Foreign Direct Investment (FDI) Regulations
      • Table Poland - Mode of Entry of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
    • Demographic Drivers
    • Economic Drivers
    • Infrastructure Drivers
    • Business Drivers
  • Market Segmentation and New Product Launches
    • Market Segmentation and Targeting
      • Consumer cards
        • Table Cards for High-Income Consumers, 2015
        • Table Cards for Travelers, 2015
        • Table Cards for Retail Shoppers, 2015
        • Table Virtual Cards for Online Shoppers, 2015
        • Table Cards for Students and Young Population, 2015
      • Commercial cards
        • Table Commercial Cards Comparison and Key Features, 2015
    • New Product Launches
      • Table Poland - New Product Launches
  • Payment Cards
    • Payment Cards Analysis
      • Volume and value of payment card transactions by type
      • Personal vs commercial cards
  • Debit Cards
    • Debit Card Market Analysis
      • Debit card transaction volumes and values by channel
      • Debit card scheme and issuer shares in terms of transaction value
      • Debit cards comparison
        • Table Poland - Debit Cards Comparison and Key Features, 2015
  • Credit Cards
    • Credit Card Market Analysis
      • Credit card transaction volumes and values by channel
      • Credit card scheme and issuer shares in terms of transaction value
      • Credit cards comparison
        • Table Poland - Credit Cards Comparison and Key Features, 2015
  • Charge Cards
    • Charge Card Market Analysis
      • Charge card transaction volumes and values by channel
      • Charge card scheme shares in terms of transaction value
      • Charge cards comparison
        • Table Poland - Charge Cards Comparison and Key Features, 2015
  • Commercial Cards
    • Commercial Card Market Analysis
      • Commercial cards comparison
        • Table Poland - Commercial Cards Comparison and Key Features, 2015
  • Card Issuers
    • PKO Bank Polski
    • mBank
    • Bank Zachodni WBK
    • Bank Pekao
    • ING Bank Œl¹ski
  • Prepaid Cards
    • Prepaid Card Market Analysis
      • Prepaid cards comparison
        • Table Poland - Prepaid Cards Comparison and Key Features, 2015
  • Merchant Acquiring
    • Merchant Acquiring Market Analysis
  • Appendix
    • Tables
      • Table Poland - Payment Instrument Transaction Values (PLN Billion), 2010-2014
      • Table Poland - Payment Instrument Transaction Values (US$ Billion), 2010-2014
      • Table Poland - Payment Instrument Transaction Volumes (Million), 2010-2014
      • Table Poland - Number of Payment Cards in Circulation by Type (Million), 2010-2019
      • Table Poland - Volume of Payment Card Transactions by Type (Million), 2010-2019
      • Table Poland - Value of Payment Card Transactions by Type (PLN Billion), 2010-2019
      • Table Poland - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
      • Table Poland - Personal and Commercial Cards Transaction Value (PLN Billion), 2010-2019
      • Table Poland - Personal and Commercial Cards Transaction Value (US$ Billion), 2010-2019
      • Table Poland - Personal and Commercial Cards Transaction Volume (Million), 2010-2019
      • Table Poland - Number of Debit Cards in Circulation (Million), 2010-2019
      • Table Poland - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Poland - Debit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Poland - Number of Debit Cards in Circulation By Scheme (Million), 2010-2014
      • Table Poland - Debit Card Transaction Values By Scheme (PLN Billion), 2010-2014
      • Table Poland - Debit Card Transaction Values By Scheme (US$ Billion), 2010-2014
      • Table Poland - Debit Card Transaction Values by Issuer (PLN Billion), 2010-2014
      • Table Poland - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Poland - Number of Credit Cards in Circulation (Million), 2010-2019
      • Table Poland - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Poland - Credit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Poland - Credit Card Total and Average Transaction Value by Channel, 2010-2019
      • Table Poland - Number of Credit Cards in Circulation By Scheme (Thousand), 2010-2014
      • Table Poland - Credit Card Transaction Values By Scheme (PLN Billion), 2010-2014
      • Table Poland - Credit Card Transaction Values By Scheme (US$ Billion), 2010-2014
      • Table Poland - Pay Later Card Transaction Values By Issuer (PLN Million), 2010-2014
      • Table Poland - Pay Later Card Transaction Values By Issuer (US$ Million), 2010-2014
      • Table Poland - Number of Charge Cards in Circulation (Thousand), 2009-2018
      • Table Poland - Charge Card Transaction Volumes and Frequency by Channel, 2009-2018
      • Table Poland - Charge Card Total and Average Transaction Values by Channel, 2009-2018
      • Table Poland - Number of Charge Cards in Circulation By Scheme (Thousand), 2010-2014
      • Table Poland - Charge Card Transaction Values By Scheme (PLN Billion), 2010-2014
      • Table Poland - Charge Card Transaction Values By Scheme (US$ Million), 2010-2014
      • Table Poland - Number of Commercial Cards in Circulation (Thousand), 2010-2019
      • Table Poland - Commercial Card Transaction Values (PLN Billion), 2010-2019
      • Table Poland - Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Poland - Number of Prepaid Cards in Circulation (Million), 2010-2019
      • Table Poland - Prepaid Card Transaction Values (PLN Million), 2010-2019
      • Table Poland - Prepaid Card Transaction Values (US$ Million), 2010-2019
      • Table Poland - Merchant Acquiring Transaction Volume by Card Type (Million), 2010-2019
      • Table Poland - Merchant Acquiring Transaction Value by Card Type (PLN Billion), 2010-2019
      • Table Poland - Merchant Acquiring Transaction Value by Card Type (US$ Billion), 2010-2019
      • Table Poland - Acquirers' Transaction Volume (Million), 2010-2014
      • Table Poland - Acquirers' Transaction Value (PLN Billion), 2010-2014
      • Table Poland - Acquirers' Transaction Value (US$ Billion), 2010-2014
      • Table Poland - Retail Outlets and Merchant Accounts (Thousand), 2010-2019
    • Contact Timetric
    • About Timetric
    • Timetric's Services
    • Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report