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The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021

The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021

Synopsis

Timetric’s 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Kenyan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash transactions, check payments and payment cards during the review period (2012–2016).The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review and forecast periods (2017–2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary

Timetric’s 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Kenyan cards and payments industry, including:

  • Current and forecast values for each market in the industry, including debit card and credit cards.
  • Detailed insights into payment instruments, including cash transactions, check payments and payment cards. It also includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis and payment methods.
  • Analysis of various market drivers and regulations governing the industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape in the Kenyan cards and payments industry.
Scope
  • This report provides a comprehensive analysis of the Kenyan cards and payments industry.
  • It provides current values for the industry for 2016, and forecast figures to 2021.
  • It details the different demographic, economic, infrastructural and business drivers affecting the industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data related to the Kenyan cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the industry.
  • Assess the competitive dynamics in the industry.
  • Gain insights into marketing strategies used for various card types in Kenya.
  • Gain insights into key regulations governing the industry.
Key Highlights
  • In order to improve financial inclusion, banks in Kenya are adopting an agency banking model. Barclays Bank partnered with the Postal Corporation of Kenya (PCK) to launch agency banking in March 2016. This service enables customers to make cash withdrawals, balance enquiries and pay bills at PCK outlets. Similarly, KCB and Equity Bank launched agency banking services in 2012 and 2011 respectively. Increasing financial inclusion is driving the demand for current accounts and debit cards.
  • To compete with M-Pesa and gain access to the country’s mobile payments market, Visa collaborated with a number of banks in Kenya, including Co-operative Bank, Family Bank, KCB and NIC Bank, to launch its mobile payment solution mVisa in September 2016. The solution allows users to access funds, make person-to-person (P2P) transactions and in-store payments via a mobile phone. Consumers can also withdraw funds from their bank accounts through mVisa agents.
  • Non-banking companies are making a foray into Kenya’s payment cards market. In July 2016, Safaricom piloted a payment card linked to a consumer’s M-Pesa account. The card is NFC-enabled and uses chip and PIN technology. Similarly, in February 2014, the telecom firm Airtel Kenya partnered with Chase Bank and Visa to launch the Airtel Money Visa debit card. This card is offered to Airtel Money subscribers, allowing them to access their Airtel Money accounts to withdraw cash and make payments. Consumers can apply for the debit card at Chase Bank Branches and Airtel Xpress Plus stores.


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Highlights
    • Table Kenya - Key Facts, 2016
    • Table Regional Benchmarking of Kenyan Payment Cards, 2016
  • Executive summary
  • Payment Instruments
    • Current Payment Environment
  • E-Commerce and Alternative Payments
    • E-Commerce Market Analysis
    • Alternative Payment Solutions
      • M-Pesa
        • Table Kenya - M-Pesa Performance Highlights, 2015-2016
        • Table Kenya - M-Pesa Revenue (US$ Million), 2012-2016
      • PayPal
      • PesaPal
      • mVisa
      • Fortumo
      • eLipa
      • JamboPay
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
    • Anti-Money Laundering (AML)
    • Foreign Direct Investment (FDI) Regulations
      • Table Kenya - Mode of Entry of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
  • Payment Cards
  • Debit Cards
    • Debit Card Market Analysis
    • Competition in the Debit Cards Market
    • Debit Cards Comparison
      • Table Kenya - Debit Cards Comparison and Key Features, 2016
  • Pay Later Cards
    • Pay Later Cards Market Analysis
    • Competition in the Pay Later Cards Market
    • Pay Later Cards Comparison
      • Table Kenya - Gold Credit Cards Comparison and Key Features, 2016
      • Table Kenya - Premium Credit Cards Comparison and Key Features, 2016
  • Prepaid Cards
  • Appendix
    • Tables
      • Table Kenya - Payment Instrument Transaction Values (KES Trillion), 2012-2016
      • Table Kenya - Payment Instrument Transaction Values (US$ Billion), 2012-2016
      • Table Kenya - Payment Instrument Transaction Volumes (Billion), 2012-2016
      • Table Kenya - Number of Payment Cards in Circulation by Type (Million), 2012-2021
      • Table Kenya - Volume of Payment Card Transactions by Type (Million), 2012-2021
      • Table Kenya - Value of Payment Card Transactions by Type (KES Billion), 2012-2021
      • Table Kenya - Value of Payment Card Transactions by Type (US$ Billion), 2012-2021
      • Table Kenya - Number of Debit Cards in Circulation (Million), 2012-2021
      • Table Kenya - Debit Card Transaction Volumes and Frequency by Channel, 2012-2021
      • Table Kenya - Debit Card Total and Average Transaction Values by Channel, 2012-2021
      • Table Kenya - Number of Debit Cards in Circulation by Scheme (Million), 2012-2016
      • Table Kenya - Debit Card Transaction Values by Scheme (KES Billion), 2012-2016
      • Table Kenya - Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016
      • Table Kenya - Debit Card Transaction Values by Issuer (KES Billion), 2012-2016
      • Table Kenya - Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016
      • Table Kenya - Number of Pay Later Cards in Circulation (Thousand), 2012-2021
      • Table Kenya - Pay Later Card Transaction Volumes and Frequency by Channel, 2012-2021
      • Table Kenya - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021
      • Table Kenya - Number of Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016
      • Table Kenya - Pay Later Card Transaction Values by Scheme (KES Billion), 2012-2016
      • Table Kenya - Pay Later Card Transaction Values by Scheme (US$ Million), 2012-2016
      • Table Kenya - Pay Later Card Transaction Values by Issuer (KES Billion), 2012-2016
      • Table Kenya - Pay Later Card Transaction Values by Issuer (US$ Million), 2012-2016
      • Table Kenya - Personal and Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
      • Table Kenya - Personal and Commercial Pay Later Card Transaction Values (KES Billion), 2012-2021
      • Table Kenya - Personal and Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021
      • Table Kenya - Number of Commercial Pay Later Cards in Circulation (Thousand), 2012-2021
      • Table Kenya - Commercial Pay Later Card Transaction Volumes (Million), 2012-2021
      • Table Kenya - Commercial Pay Later Card Transaction Values (KES Billion), 2012-2021
      • Table Kenya - Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021
      • Table Kenya - Number of Prepaid Cards in Circulation (Million), 2012-2021
      • Table Kenya - Prepaid Card Transaction Values (KES Billion), 2012-2021
      • Table Kenya - Prepaid Card Transaction Values (US$ Million), 2012-2021
    • Contact Timetric
    • About Timetric
    • Timetric's Services
    • Disclaimer

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