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The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019

Synopsis

Timetric’s 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Italy's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Italy: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Italy's cards and payments industry, including:

  • Current and forecast values for each market in Italy's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market
  • Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments
  • E-commerce market analysis and online payment types
  • Analysis of various market drivers and regulations governing Italy's cards and payments industry
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape of Italy's cards and payments industry
Scope
  • This report provides a comprehensive analysis of Italy's cards and payments industry.
  • It provides current values for Italy's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different demographic, economic, infrastructural and business drivers affecting Italy's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Italy's cards and payments industry.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to Italy's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Italy's cards and payments industry.
  • Assess the competitive dynamics in Italy's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Italy.
  • Gain insights into key regulations governing Italy's cards and payments industry.
Key Highlights
  • To limit the use of cash at retail outlets, the Italian government introduced a regulation in July 2014, making it mandatory for wholesalers and retailers to accept payments via POS terminals for transactions over US$39.8 (EUR30). This initiative is anticipated to drive payment card transaction values and volumes over the forecast period (2015–2019).
  • In addition to conventional POS terminals, merchants are installing mobile POS (m-POS) terminals. Payleven introduced an m-POS system in September 2012, and SumUp launched a similar system in November 2012. Similarly, UBI Banca along with 3 Italia and CartaSi payment system launched an m-POS solution in July 2014. The service is compatible with major payment networks such as PagoBancomat, Visa and MasterCard. The growing number of m-POS terminal installations at retailers is anticipated to drive payment card transaction values and volumes.
  • MasterCard launched the MasterPass platform for digital payments in 2014. MasterPass enables customers to make online or in-app payments with an enrolled payment card, without having to enter detailed payment or shipping information for every purchase. Consumers can set up a MasterPass account by signing up with a participating bank such as Banca Generali, Banca Nazionale del Lavoro (BNL) and Banca Popolare di Milano (BPM).


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Events
    • Table Italy - Key Facts, 2014
    • Table Regional Benchmarking of Italian Payment Cards, 2014
  • Executive Summary
  • Payment Instruments
    • Current Payment Environment
  • E-Commerce
    • E-Commerce Market Analysis
  • Alternative Payments
    • Alternative Payment Instruments
      • MySi
      • e-Postepay
      • Paysafecard
      • MasterPass
      • Ukash
      • PayPal
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
      • Interchange fee regulations
      • SEPA cards framework
    • Anti-money laundering framework
    • Foreign direct investment (FDI) regulations
      • Table Market Entry Strategies of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
    • Demographic Drivers
    • Economic Drivers
    • Infrastructure Drivers
    • Business Drivers
  • Market Segmentation and New Product Launches
    • Market Segmentation and Targeting
      • Consumer cards
        • Table Italy - Cards for High-Income Consumers, 2015
        • Table Italy - Cards for Travelers, 2015
        • Table Italy - Cards for Students and Young Population, 2015
        • Table Italy - Cards for Shoppers, 2015
      • Commercial cards
        • Table Italy - Commercial Cards, 2015
    • New Product Launches
      • Table Italy - New Product Launches
  • Payment Cards
    • Payment Cards Analysis
      • Volume and value of payment card transactions by type
      • Personal vs commercial cards
  • Debit Cards
    • Debit Card Market Analysis
      • Debit card transaction volumes and values by channel
      • Debit card scheme and issuer shares in terms of transaction value
      • Debit cards comparison
        • Table Italy - Debit Cards Comparison and Key Features, 2015
  • Credit Cards
    • Credit Card Market Analysis
      • Credit card transaction volumes and values by channel
      • Credit card scheme and issuer shares in terms of transaction value
      • Credit cards comparison
        • Table Italy - Gold Credit Cards Comparison and Key Features, 2015
        • Table Italy - Premium Credit Cards Comparison and Key Features, 2015
  • Charge Cards
    • Charge Card Market Analysis
      • Charge card transaction volumes and values by channel
      • Charge card scheme shares in terms of transaction value
  • Commercial Cards
    • Commercial Card Market Analysis
      • Commercial cards comparison
        • Table Italy - Commercial Cards Comparison and Key Features, 2015
  • Card Fraud Statistics
    • Card Fraud Analysis
  • Card Issuers
    • Poste Italiane
    • UniCredit
    • Intesa Sanpaolo
    • Banca Nazionale del Lavoro
    • CartaSi
  • Prepaid Cards
    • Prepaid Card Market Analysis
      • Prepaid cards comparison
        • Table Italy - Prepaid Cards Comparison and Key Features, 2015
  • Merchant Acquiring
    • Merchant Acquiring Market Analysis
  • Appendix
    • Tables
      • Table Italy - Payment Instrument Transaction Values (EUR Billion), 2010-2014
      • Table Italy - Payment Instrument Transaction Values (US$ Billion), 2010-2014
      • Table Italy - Payment Instrument Transaction Volumes (Billion), 2010-2014
      • Table Italy - Number of Payment Cards in Circulation by Type (Million), 2010-2019
      • Table Italy - Volume of Payment Card Transactions by Type (Billion), 2010-2019
      • Table Italy - Value of Payment Card Transactions by Type (EUR Billion), 2010-2019
      • Table Italy - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
      • Table Italy - Personal and Commercial Card Transaction Volumes ( Million), 2010-2019
      • Table Italy - Personal and Commercial Card Transaction Values (EUR Billion), 2010-2019
      • Table Italy - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Italy - Number of Debit Cards in Circulation (Million), 2010-2019
      • Table Italy - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Italy - Debit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Italy - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014
      • Table Italy - Debit Card Transaction Values by Scheme (EUR Billion), 2010-2014
      • Table Italy - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
      • Table Italy - Debit Card Transaction Values by Issuer (EUR Billion), 2010-2014
      • Table Italy - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Italy - Number of Credit Cards in Circulation (Million), 2010-2019
      • Table Italy - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Italy - Credit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Italy - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014
      • Table Italy - Credit Card Transaction Values by Scheme (EUR Billion), 2010-2014
      • Table Italy - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014
      • Table Italy - Credit Card Transaction Values by Issuer (EUR Billion), 2010-2014
      • Table Italy - Credit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Italy - Number of Charge Cards in Circulation (Million), 2010-2019
      • Table Italy - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Italy - Charge Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Italy - Number of Charge Cards in Circulation by Scheme (Million), 2010-2014
      • Table Italy - Charge Card Transaction Values by Scheme (EUR Million), 2010-2014
      • Table Italy - Charge Card Transaction Values by Scheme (US$ Million), 2010-2014
      • Table Italy - Number of Commercial Cards in Circulation (Million), 2010-2019
      • Table Italy - Commercial Cards Transaction Value (EUR Billion), 2010-2019
      • Table Italy - Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Italy - Card Fraud (EUR Million), 2010-2014
      • Table Italy - Card Fraud (US$ Million), 2010-2014
      • Table Italy - Number of Prepaid Cards in Circulation (Million), 2010-2019
      • Table Italy - Prepaid Card Transaction Values (EUR Billion), 2010-2019
      • Table Italy - Prepaid Card Transaction Values (US$ Billion), 2010-2019
      • Table Italy - Merchant Acquirers' Transaction Volume by Card Type (Billion), 2010-2019
      • Table Italy - Merchant Acquirers' Total Transaction Value (EUR Billion), 2010-2019
      • Table Italy - Merchant Acquirers' Total Transaction Value (US$ Billion), 2010-2019
      • Table Italy - Merchant Acquirers' Transaction Value (EUR Billion), 2010-2014
      • Table Italy - Merchant Acquirers' Transaction Value (US$ Billion), 2010-2014
      • Table Italy - Retail Outlets and Merchant Accounts (Thousand), 2010-2019
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