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The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019

Synopsis

Timetric’s 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Egypt's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, cash transactions and payment cards during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in the regulatory structure, and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Egypt's cards and payments industry, including:

  • Current and forecast values for each market in Egypt's cards and payments industry, including debit and credit cards. It also includes detailed analysis of the prepaid card market.
  • Detailed insights into payment instruments including check payments, credit transfers, cash transactions and payment cards. It also, includes an overview of the country's key alternative payment instruments.
  • Analysis of various market drivers and regulations governing Egypt's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Egypt's cards and payments industry.
Scope
  • This report provides a comprehensive analysis of Egypt's cards and payments industry.
  • It provides current values for Egypt's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different economic, infrastructural and business drivers affecting Egypt's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Egypt's cards and payments industry.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to Egypt's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Egypt's cards and payments industry.
  • Assess the competitive dynamics in Egypt's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Egypt.
  • Gain insights into key regulations governing Egypt's cards and payments industry.
Key Highlights
  • Citigroup signed an agreement to sell its retail banking and cards business to Commercial International Bank (CIB) in June 2015. On receiving regulatory approval, Citibank will transfer 900 full-time consumer banking and contract employees, eight Citibank branches and its Egyptian ATM network to CIB. According to CIB, the deal will increase its market share by 33%, adding 80,000 credit cardholders to CIB's portfolio of 240,000.
  • Egypt-based electronic payments company Emerging Markets Payments (EMP) launched EMP Online Fraud Prevention Services in June 2015, to protect banks and customers from online card fraud. In April 2013, HSBC launched a fraud-prevention device called HSBC Secure Key. Payment card transaction values and volumes are anticipated to increase as banks adopt measures to combat online card fraud.
  • To increase the adoption of e-payments in Egypt, MasterCard launched its Cashless Campaign in 2014. The campaign was launched in collaboration with five prominent banks: National Bank of Egypt (NBE), The United Bank, Emirates NBD, Housing and Development Bank and Commercial International Bank (CIB). Similarly, North Cairo Electricity Distribution Company and NBE signed an agreement in October 2013, to allow citizens to pay electricity bills online using Visa cards. Likewise, in September 2014, Egypt’s leading nationwide electronic bill presentment and payment (EBPP) platform, Fawry, announced the launch of new service that enables individuals to pay traffic fines directly via the Fawry network. These initiatives are anticipated to increase the share of e-payments in the country.


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Events
    • Table Egypt - Key Facts, 2014
    • Table Regional Benchmarking of Egyptian Payment Cards, 2014
  • Executive Summary
  • Payment Instruments
    • Current Payments Environment
    • Alternative Payment Instruments
      • Flous
      • Phone Cash
      • PayPal
      • Cashu
      • Wallety
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
      • Regulations governing provision of payment orders through mobile phones
    • Anti-Money Laundering (AML)
    • Foreign Direct Investment (FDI) Regulations
      • Table Egypt - Mode of Entry of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
    • Demographic Drivers
    • Economic Drivers
    • Infrastructure Drivers
    • Business Drivers
  • Market Segmentation and New Product Launches
    • Market Segmentation and Targeting
      • Consumer cards
        • Table Cards for High-Income Consumers, 2015
        • Table Cards for Students and Young Population, 2015
        • Table Cards for Online Shoppers, 2014
        • Table Cards for Travelers, 2015
      • Commercial cards
        • Table Commercial Cards Comparison and Key Features, 2015
    • New Product Launches
      • Table Egypt - New Product Launches
  • Payment Cards
    • Payment Card Analysis
      • Volume and value of payment card transactions by type
      • Personal vs commercial cards
  • Debit Cards
    • Debit Card Market Analysis
      • Debit card transaction volumes and values by channel
      • Debit card scheme and issuer shares in terms of transaction value
      • Debit cards comparison
        • Table Egypt - Debit Cards Comparison and Key Features, 2015
  • Credit Cards
    • Credit Card Market Analysis
      • Credit card transaction volumes and values by channel
      • Credit card scheme and issuer shares in terms of transaction value
      • Credit cards comparison
        • Table Egypt - Gold Credit Cards Comparison and Key Features, 2015
        • Table Egypt - Premium Credit Cards Comparison and Key Features, 2015
  • Commercial Cards
    • Commercial Card Market Analysis
      • Commercial cards comparison
        • Table Egypt - Commercial Cards Comparison and Key Features, 2015
  • Card Issuers
    • National Bank of Egypt
    • Banque Misr
    • Commercial International Bank
    • Barclays Bank Egypt
    • HSBC Egypt
  • Prepaid Cards
    • Prepaid Card Market Analysis
      • Prepaid cards comparison
        • Table Egypt - Prepaid Cards Comparison and Key Features, 2015
  • Appendix
    • Tables
      • Table Egypt - Payment Instrument Transaction Values (EGP Billion), 2010-2014
      • Table Egypt - Payment Instrument Transaction Values (US$ Billion), 2010-2014
      • Table Egypt - Payment Instrument Transaction Volumes (Million), 2010-2014
      • Table Egypt - Number of Payment Cards in Circulation by Type (Million), 2010-2019
      • Table Egypt - Volume of Payment Card Transactions by Type (Million), 2010-2019
      • Table Egypt - Value of Payment Card Transactions by Type (EGP Billion), 2010-2019
      • Table Egypt - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
      • Table Egypt - Personal and Commercial Card Transaction Volumes (Million), 2010-2019
      • Table Egypt - Personal and Commercial Card Transaction Values (EGP Billion), 2010-2019
      • Table Egypt - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Egypt - Number of Debit Cards in Circulation (Million), 2010-2019
      • Table Egypt - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Egypt - Debit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Egypt - Debit Cards Total and Average Transaction Value by Channel, 2010-2019
      • Table Egypt - Number of Debit Cards in Circulation By Scheme (Million), 2010-2014
      • Table Egypt - Debit Card Transaction Values By Scheme (EGP Billion), 2010-2014
      • Table Egypt - Debit Card Transaction Values By Scheme (US$ Billion), 2010-2014
      • Table Egypt - Debit Card Transaction Values by Issuer (EGP Billion), 2010-2014
      • Table Egypt - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Egypt - Number of Credit Cards in Circulation (Million), 2010-2019
      • Table Egypt - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Egypt - Credit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Egypt - Credit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Egypt - Number of Credit Cards in Circulation By Scheme (Thousand), 2010-2014
      • Table Egypt - Credit Card Transaction Values By Scheme (EGP Billion), 2010-2014
      • Table Egypt - Credit Card Transaction Values By Scheme (US$ Million), 2010-2014
      • Table Egypt - Credit Card Transaction Values By Issuer (EGP Million), 2010-2014
      • Table Egypt - Credit Card Transaction Values By Issuer (US$ Million), 2010-2014
      • Table Egypt - Credit Card Balances Outstanding by Issuer (EGP Million), 2010-2014
      • Table Egypt - Credit Card Balances Outstanding by Issuer (US$ Million), 2010-2014
      • Table Egypt - Number of Commercial Cards in Circulation (Thousand), 2010-2019
      • Table Egypt - Commercial Card Transaction Values (EGP Million), 2010-2019
      • Table Egypt - Commercial Card Transaction Values (US$ Million), 2010-2019
      • Table Egypt - Number of Prepaid Cards in Circulation (Thousand), 2010-2019
      • Table Egypt - Prepaid Card Transaction Values (EGP Billion), 2010-2019
      • Table Egypt - Prepaid Card Transaction Values (US$ Million), 2010-2019
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