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The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019

Synopsis

Timetric’s 'The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Brazil's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Brazil's cards and payments industry, including:

  • Current and forecast values for each market in Brazil's cards and payments industry, including debit cards, credit and charge cards. It also includes detailed analysis of the prepaid cards market.
  • Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments.
  • Analysis of various market drivers and regulations governing Brazil's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Brazil's cards and payments industry.
Scope
  • This report provides a comprehensive analysis of Brazil's cards and payments industry.
  • It provides current values for Brazil's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different economic, infrastructure and business drivers affecting Brazil's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Brazil's cards and payments industry.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to Brazil's cards and payments industry and each market within it.
  • Understand key market trends and growth opportunities in Brazil's cards and payments industry.
  • Assess the competitive dynamics in Brazil's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Brazil.
  • Gain insights into key regulations governing Brazil's cards and payments industry.
Key Highlights
  • In October 2013, Banco do Brasil launched the Ourocard card based on Visa's payWave contactless payment technology. Visa is also looking to deploy contactless technology on a large scale for the upcoming 2016 Olympic Games. These initiatives are anticipated to fuel demand for contactless cards over the forecast period (2015–2019).
  • Prepaid travel cards provide another major opportunity for prepaid card issuers, primarily because of the Brazilian government’s decision to tax credit card transactions outside the country from 2011. The Imposto sobre Operações Financeiras (IOF) levies a 6.38% fee on all foreign transactions made with Brazilian credit cards. From December 28, 2013, the Brazilian government extended the IOF to debit cards and travelers’ checks. These initiatives are anticipated to generate demand for prepaid travel cards over the forecast period.
  • Mobile penetration in Brazil increased from 100.6% in 2010 to 133.5% in 2014, and is anticipated to increase further to 153.1% in 2019. Despite this, m-payments have been relatively slow to take off. However, this is set to change over the forecast period, as the government approved a bill in October 2013 giving the BCB authority to regulate m-payments. This is expected to encourage m-payments and reduce the use of cash, especially among the unbanked and rural populations. A growing young population, favorable economic conditions and government support to encourage m-payment initiatives should lead to growth in the m-payments market.


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Events
    • Table Brazil - Key Facts, 2014
    • Table Regional Benchmarking of Brazilian Payment Cards, 2014
  • Executive Summary
  • Payment Instruments
    • Current Payment Environment
    • Alternative Payment Instruments
      • Boleto Bancario
      • Oi Paggo
      • MercadoPago
      • Ukash
      • PayPal
      • MasterPass
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
    • Anti-Money Laundering (AML)
    • Foreign Direct Investment (FDI) Regulations
      • Table Brazil - Mode of Entry of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
    • Demographic Drivers
    • Economic Drivers
    • Infrastructure Drivers
    • Business Drivers
  • Market Segmentation and New Product Launches
    • Market Segmentation and Targeting
      • Consumer cards
        • Table Cards for High-Income Consumers, 2015
        • Table Cards for Travelers, 2015
        • Table Cards for Vehicle Owners, 2015
        • Table Cards for Shoppers, 2015
        • Table Cards for Students and Youth Population, 2015
      • Commercial cards
        • Table Commercial Cards Comparison and Key Features, 2015
    • New Product Launches
      • Table Brazil - New Product Launches
  • Payment Cards
    • Payment Cards Analysis
      • Volume and value of payment card transactions by type
      • Personal vs commercial cards
  • Debit Cards
    • Debit Card Market Analysis
      • Table Brazil - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
      • Table Brazil - Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
      • Debit card transaction volumes and values by channel
      • Debit card scheme shares in terms of number of cards in circulation and transaction value
      • Debit cards issuers' market shares
      • Debit card comparison
        • Table Brazil - Debit Card Comparisons and Key Features, 2014
  • Credit Cards
    • Credit Card Market Analysis
      • Table Brazil - Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
      • Table Brazil - Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
      • Credit card transaction volumes and values by channel
      • Credit card scheme shares in terms of number of cards in circulation and transaction value
      • Credit cards issuers' market shares
      • Credit card comparison
        • Table Brazil - Gold Credit Card Comparison and Key Features, 2015
        • Table Brazil - Premium Credit Card Comparison and Key Features, 2015
  • Charge Cards
    • Charge Card Market Analysis
      • Charge card transaction volumes and values by channel
      • Charge card scheme shares in terms of number of cards in circulation and transaction value
      • Charge card comparison
        • Table Brazil - Charge Card Comparison and Key Features, 2015
  • Commercial Cards
    • Commercial Card Market Analysis
      • Commercial card comparison
        • Table Brazil - Commercial Card Comparison and Key Features, 2015
  • Card Fraud Statistics
    • Card Fraud Analysis
  • Card Issuers
    • Banco Bradesco
    • Itaú UniBanco
    • Caixa Econômica Federal
    • Banco do Brasil
    • Banco Santander Brasil
  • Prepaid Cards
    • Prepaid Card Market Analysis
      • Prepaid card comparison
        • Table Brazil - Prepaid Card Comparison and Key Features, 2015
  • Merchant Acquiring
    • Merchant Acquiring Market Analysis
  • Appendix
    • Tables
      • Table Brazil - Payment Instrument Transaction Values (BRL Million), 2010-2014
      • Table Brazil - Payment Instrument Transaction Values (US$ Million), 2010-2014
      • Table Brazil - Payment Instrument Transaction Volumes (Million), 2010-2014
      • Table Brazil - Number of Payment Cards in Circulation by Type (Million), 2010-2019
      • Table Brazil - Volume of Payment Card Transactions by Type (Million), 2010-2019
      • Table Brazil - Value of Payment Card Transactions by Type (BRL Billion), 2010-2019
      • Table Brazil - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
      • Table Brazil - Personal and Commercial Card Transaction Volumes (Million), 2010-2019
      • Table Brazil - Personal and Commercial Card Transaction Values (BRL Billion), 2010-2019
      • Table Brazil - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Brazil - Number of Debit Cards in Circulation (Million), 2010-2019
      • Table Brazil - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Brazil - Debit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Brazil - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014
      • Table Brazil - Debit Card Transaction Values by Scheme (BRL Billion), 2010-2014
      • Table Brazil - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
      • Table Brazil - Debit Card Transaction Values by Issuer (BRL Billion), 2010-2014
      • Table Brazil - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Brazil - Number of Credit Cards in Circulation (Million), 2010-2019
      • Table Brazil - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Brazil - Credit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Brazil - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014
      • Table Brazil - Credit Card Transaction Values by Scheme (BRL Billion), 2010-2014
      • Table Brazil - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014
      • Table Brazil - Credit Card Transaction Values by Issuer (BRL Billion), 2010-2014
      • Table Brazil - Credit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Brazil - Credit Card Balances Outstanding by Issuer (BRL Billion), 2010-2014
      • Table Brazil - Credit Card Balances Outstanding by Issuer (US$ Billion), 2010-2014
      • Table Brazil - Number of Charge Cards in Circulation (Thousand), 2010-2019
      • Table Brazil - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Brazil - Charge Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Brazil - Number of Charge Cards in Circulation by Scheme (Thousand), 2010-2014
      • Table Brazil - Charge Card Transaction Values by Scheme (BRL Million), 2010-2014
      • Table Brazil - Charge Card Transaction Values by Scheme (US$ Million), 2010-2014
      • Table Brazil - Number of Commercial Cards in Circulation (Thousand), 2010-2019
      • Table Brazil - Commercial Card Transaction Values (BRL Billion), 2010-2019
      • Table Brazil - Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Brazil - Card Fraud (BRL Million), 2010-2014
      • Table Brazil - Card Fraud (US$ Million), 2010-2014
      • Table Brazil - Number of Prepaid Cards in Circulation (Million), 2010-2019
      • Table Brazil - Prepaid Card Transaction Values (BRL Million), 2010-2019
      • Table Brazil - Prepaid Card Transaction Values (US$ Million), 2010-2019
      • Table Brazil - Merchant Acquiring Transaction Volume by Card Type (Billion), 2010-2019
      • Table Brazil - Merchant Acquiring Total Transaction Value (BRL Billion), 2010-2019
      • Table Brazil - Merchant Acquiring Total Transaction Value (US$ Billion), 2010-2019
      • Table Brazil - Acquirers' Transaction Volume (Million), 2010-2014
      • Table Brazil - Acquirers' Transaction Value (BRL Billion), 2010-2014
      • Table Brazil - Acquirers' Transaction Value (US$ Billion), 2010-2014
      • Table Brazil - Retail Outlets and Total Merchant Accounts (Million), 2010-2019
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    • About Timetric
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    • Disclaimer

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