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The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019

Synopsis

Timetric’s 'The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Argentina's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

Timetric’s 'The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Argentina's cards and payments industry, including:

  • Current and forecast values for each market in Argentina's cards and payments industry, including debit cards, credit and charge cards. It also includes detailed analysis of the prepaid card market.
  • Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also includes an overview of the country's key alternative payment instruments.
  • Analysis of various market drivers and regulations governing Argentina's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Argentina's cards and payments industry.
Scope
  • This report provides a comprehensive analysis of Argentina's cards and payments industry.
  • It provides current values for Argentina's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different demographic, economic, infrastructural and business drivers affecting Argentina's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Argentina's cards and payments industry.
Reasons To Buy
  • Make strategic business decisions, using top-level historic and forecast market data, related to Argentina's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Argentina's cards and payments industry.
  • Assess the competitive dynamics in Argentina's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Argentina.
  • Gain insights into key regulations governing Argentina's cards and payments industry.
Key Highlights
  • The government increased tax on all credit and debit card purchases made abroad from 20% to 35%, in December 2013, with 50% tax on online purchases above US$25 (ARS201.9) from foreign websites. The restriction on online shopping and use of payment cards abroad was an attempt to control a drop in foreign currency reserves, which fell by 29% in 2013 to US$30.9 billion (ARS168.7 billion), a seven-year low. These restrictions are expected to result in slow growth in credit card transactions over the forecast period (2015–2019).
  • The central bank of Argentina, Banco Central de la República Argentina (BCRA), in June 2014, imposed a cap of 40% on interest rates for personal loans and credit cards in an effort to increase consumer spending and to restrict lenders from charging high interest from consumers. This move encourages consumer spending, but is anticipated to negatively impact banks’ profitability. To compensate for revenue loss, banks are likely to increase fee-based charges and reduce reward programs and other benefits.
  • Argentina, Brazil and Chile are rapidly migrating to Europay, MasterCard, Visa (EMV) technology-enabled payment cards and POS terminals. American Express launched EMV cards in Argentina in June 2014. Initially, the company introduced the cards, with Citibank, for its Black and Platinum customers. However, it is expected to expand this technology to its entire card portfolio, and other banks. The implementation of EMV is expected to help reduce card fraud activity in the country over the forecast period.


  • Definitions and Methodology
    • Definitions
      • Table Key Definitions
    • Methodology
      • Table Annual Average Exchange Rate
  • Key Facts and Events
    • Table Argentina - Key Facts, 2014
    • Table Regional Benchmarking of Argentine Payment Cards, 2014
  • Executive Summary
  • Payment Instruments
    • Current Payment Environment
    • Alternative Payment Instruments
      • PayPal
      • Pagofacil
      • Rapipago
      • Paysafecard
      • MercadoPago
  • Regulations in the Cards and Payments Industry
    • Regulatory Framework
    • Anti-Money Laundering (AML)
    • Foreign Direct Investment (FDI) Regulations
      • Table Argentina - Mode of Entry of Foreign Banks
  • Analysis of Cards and Payments Industry Drivers
    • Demographic Drivers
    • Economic Drivers
    • Infrastructure Drivers
    • Business Drivers
  • Market Segmentation
    • Market Segmentation and Targeting
      • Consumer cards
        • Table Argentina - Cards for High-Income Consumers, 2015
        • Table Argentina - Cards for Travelers, 2015
        • Table Argentina - Cards for Students and Young Population, 2015
        • Table Argentina - Cards for Shoppers, 2015
      • Commercial cards
        • Table Argentina - Commercial Cards Comparison and Key Features, 2015
  • Payment Cards
    • Payment Cards Analysis
      • Volume and value of payment card transactions by type
      • Personal vs commercial cards
  • Debit Cards
    • Debit Card Market Analysis
      • Debit card transaction volumes and values by channel
      • Debit card scheme and issuer shares in terms of transaction value
  • Credit Cards
    • Credit Card Market Analysis
      • Credit card transaction volumes and values by channel
      • Credit card scheme and issuer shares in terms of transaction value
  • Charge Cards
    • Charge Card Market Analysis
      • Charge card transaction volumes and values by channel
      • Charge card scheme shares in terms of transaction value
  • Commercial Cards
    • Commercial Card Market Analysis
  • Card Issuers
    • Banco de Galicia y Buenos Aires
    • Banco Santander Río
    • Banco de la Nación Argentina
    • Banco de la Provincia de Buenos Aires
    • BBVA Banco Francés
  • Prepaid Cards
    • Prepaid Card Market Analysis
  • Merchant Acquiring
    • Merchant Acquiring Market Analysis
  • Appendix
    • Tables
      • Table Argentina - Payment Instrument Transaction Values (ARS Billion), 2010-2014
      • Table Argentina - Payment Instrument Transaction Values (US$ Billion), 2010-2014
      • Table Argentina - Payment Instrument Transaction Volumes (Million), 2010-2014
      • Table Argentina - Number of Payment Cards in Circulation by Type (Million), 2010-2019
      • Table Argentina - Volume of Payment Card Transactions by Type (Million), 2010-2019
      • Table Argentina - Value of Payment Card Transactions by Type (ARS Billion), 2010-2019
      • Table Argentina - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
      • Table Argentina - Personal and Commercial Card Transaction Volumes ( Million), 2010-2019
      • Table Argentina - Personal and Commercial Card Transaction Values (ARS Billion), 2010-2019
      • Table Argentina - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Argentina - Number of Debit Cards in Circulation (Million), 2010-2019
      • Table Argentina - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Argentina - Debit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Argentina - Number of Debit Cards in Circulation by Scheme (Thousand), 2010-2014
      • Table Argentina - Debit Card Transaction Values by Scheme (ARS Billion), 2010-2014
      • Table Argentina - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
      • Table Argentina - Debit Card Transaction Values by Issuer (ARS Billion), 2010-2014
      • Table Argentina - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Argentina - Number of Credit Cards in Circulation (Million), 2010-2019
      • Table Argentina - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Argentina - Credit Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Argentina - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014
      • Table Argentina - Credit Card Transaction Values by Scheme (ARS Billion), 2010-2014
      • Table Argentina - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014
      • Table Argentina - Pay Later Card Transaction Values by Issuer (ARS Billion), 2010-2014
      • Table Argentina - Pay Later Card Transaction Values by Issuer (US$ Billion), 2010-2014
      • Table Argentina - Credit Card Balances Outstanding by Issuer (ARS Billion), 2010-2014
      • Table Argentina - Credit Card Balances Outstanding by Issuer (US$ Million), 2010-2014
      • Table Argentina - Number of Charge Cards in Circulation (Thousand), 2010-2019
      • Table Argentina - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019
      • Table Argentina - Charge Card Total and Average Transaction Values by Channel, 2010-2019
      • Table Argentina - Number of Charge Cards in Circulation by Scheme (Thousand), 2010-2014
      • Table Argentina - Charge Card Transaction Values by Scheme (ARS Million), 2010-2014
      • Table Argentina - Charge Card Transaction Values by Scheme (US$ Million), 2010-2014
      • Table Argentina - Number of Commercial Cards in Circulation (Million), 2010-2019
      • Table Argentina - Commercial Cards Transaction Value (ARS Billion), 2010-2019
      • Table Argentina - Commercial Card Transaction Values (US$ Billion), 2010-2019
      • Table Argentina - Number of Prepaid Cards in Circulation (Million), 2010-2019
      • Table Argentina - Prepaid Card Transaction Values (ARS Billion), 2010-2019
      • Table Argentina - Prepaid Card Transaction Values (US$ Billion), 2010-2019
      • Table Argentina - Merchant Acquirers' Transaction Volume by Card Type (Million), 2010-2019
      • Table Argentina - Merchant Acquirers' Total Transaction Value (ARS Billion), 2010-2019
      • Table Argentina - Merchant Acquirers' Total Transaction Value (US$ Billion), 2010-2019
      • Table Argentina - Merchant Acquirers' Transaction Volume (Million), 2010-2014
      • Table Argentina - Merchant Acquirers' Transaction Value (ARS Billion), 2010-2014
      • Table Argentina - Merchant Acquirers' Transaction Value (US$ Billion), 2010-2014
      • Table Argentina - Retail Outlets and Merchant Accounts (Thousand), 2010-2019
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