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Artificial intelligence (AI) and augmented reality (AR): implications for the global apparel industry

Artificial intelligence (AI) and augmented reality (AR): implications for the global apparel industry

Significant developments have been made in artificial intelligence (AI) and augmented reality (AR) technologies in recent years, leading several apparel brands and retailers to explore ways of using these technologies in order to improve their operations. Indeed, the potential for AI and AR to transform the global apparel industry is huge, and the technologies are being used at several stages of the product development process as well as at the point of sale. In particular, the use of AI can contribute to an improved understanding of trends and can also be used in retail stores to provide customers with a better service. Meanwhile, the use of AR is allowing brands and retailers to replace physical garment samples with digital equivalents, thereby allowing them to save time and resources. This report provides an overview of AI and AR, and discusses the operations of the field's key players with specific reference to the apparel industry. Furthermore, the report analyses the ways in which AI and AR technologies are being adopted and used by a number of the world's apparel brands and retailers, including Amazon, American Apparel, Burberry, Dior, Farfetch, Gap, Tommy Hilfiger, Yoox Net-A-Porter Group (YNAP) and Zara.


  • SUMMARY
  • INTRODUCTION
  • ARTIFICIAL INTELLIGENCE (AI)
    • THE SCOPE OF ARTIFICIAL INTELLIGENCE (AI) IN THE APPAREL INDUSTRY
      • Apparel design
      • Apparel production
    • THE SCOPE OF ARTIFICIAL INTELLIGENCE (AI) FOR APPAREL BRANDS AND RETAILERS
    • THE ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN CUSTOMER SERVICE
  • SELECTED TECHNOLOGY COMPANIES PROVIDING ARTIFICIAL INTELLIGENCE (AI) PRODUCTS
    • 3DLOOK
    • BOLD METRICS
    • CENTRIC SOFTWARE
    • GOOGLE
    • IBM
    • SHIMMY TECHNOLOGIES
    • STITCH FIX
    • ZOHO
  • SELECTED APPAREL RETAILERS AND BRANDS USING ARTIFICIAL INTELLIGENCE (AI)
    • AMAZON
      • Body Labs
      • Echo Look
      • Style Check
      • On-demand apparel manufacturing
    • DIOR
    • FARFETCH: STORE OF THE FUTURE (SOF)
    • JASON GRECH: IBM WATSON
    • MARCHESA: IBM WATSON
    • FALGUNI SHANE PEACOCK: IBM WATSON
    • TOMMY HILFIGER: #TOMMYNOW
    • TOMMY HILFIGER: REIMAGINE RETAIL
    • YOOX NET-A-PORTER GROUP (YNAP)
  • AUGMENTED REALITY (AR)
  • SELECTED TECHNOLOGY COMPANIES PROVIDING AUGMENTED REALITY (AR) PRODUCTS
    • APPLE
    • AVAMETRIC
    • GERBER TECHNOLOGY
    • SNAP
  • SELECTED APPAREL RETAILERS USING AUGMENTED REALITY (AR) PRODUCTS
    • AMERICAN APPAREL: AR APP
    • BURBERRY: APPLE ARKIT
    • GAP: DRESSINGROOM BY GAP
    • ZARA: ZARA AR
  • OUTLOOK
  • CONTACT DETAILS

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