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Kenya Tyre Market Forecast and Opportunities, 2020

Kenya Tyre Market Forecast and Opportunities, 2020

Kenya is an African country with a population of around 45 million in 2014. The country is considered as one of the largest and most progressive economies in East and Central Africa region. Rising vehicle sales coupled with favorable government policies are expected to boost tyre market in Kenya over the next five years. With a vehicle motorization rate of around 28 vehicles per 1,000 people, Kenya offers a huge potential for new vehicle sales over the next five years, thereby promising a positive outlook for the country’s tyre industry as well.

TechSci Research report, “Kenya Tyre Market Forecast & Opportunities, 2020, and passenger cars, two wheelers and three wheelers cumulatively accounted for around 70% of the overall tyre sales in Kenya in 2014. The domination of these automobile segments is expected to continue over the next five years. Nairobi, Mombasa and Kisumu provinces account for majority of the overall tyre demand in the country, and this trend is expected to continue over the forecast period as well. Sameer Tyre Company is the only domestic tyre manufacturer operating in the country, with other leading global tyre players such as Pirelli, Apollo, Michelin, CEAT, Dunlop, and Kumho operating through the import route in Kenya. “Kenya Tyre Market Forecast & Opportunities, 2020” report elaborates following aspects of tyre market in Kenya:

  • Kenya Tyre Market Size, Share & Forecast
  • Segmental Analysis – Passenger Car tyres, Medium and Heavy Commercial tyres, Light Commercial Vehicle tyres, Off-the-road (OTR) tyres, Two Wheeler tyres & Three-wheeler tyres
  • Policy & Regulatory Landscape
  • Changing Market Trends and Emerging Opportunities
  • Competitive Landscape and Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of tyre market in Kenya
  • To identify the on-going trends and segment wise anticipated growth in the coming years
  • To help industry consultants, tyre companies and other stakeholders to align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing material
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based on both primary and secondary sources. Primary research included interviews with tyre companies, distributors, retailers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Research Methodology
2. Product Overview
3. Analyst View
4. Kenya Tyre Production Overview
5. Kenya Tyre Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Vehicle Type (M&HCV, PC, OTR, LCV, 2W & 3W)
5.2.2. By Company
5.2.3. By Region
6. Kenya Medium & Heavy Commercial (M&HCV) Tyre Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type
7. Kenya Passenger Car (PC) Tyre Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Vehicle Type
8. Kenya Off-the Road (OTR) Tyre Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Vehicle Type
9. Kenya Light Commercial Vehicles (LCV) Tyre Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
10. Kenya Two-Wheeler (2W) & Three-Wheeler (3W) Tyre Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
11. Import-Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
13.1. Increasing Demand for Motorbikes
13.2. Decreasing Chinese Tyre Penetration
13.3. Increasing Automobile sector
13.4. Distributor Network
13.5. Increasing Penetration of Radial Tyres
14. Policy & Regulatory Landscape
15. Kenya Economic Profile
16. Competitive Landscape
16.1. Sameer Africa Ltd.
16.2. Michelin North America, Inc.
16.3. Pirelli & C. SpA.
16.4. Goodyear Tyre and Rubber Industries
16.5. Kumho Tire Co., Inc
16.6. Alliance Tire Company Ltd.
16.7. Apollo Tyres Ltd.
16.8. CEAT Limited
16.9. GT Radial
17. Strategic Recommendations
List of Figures
Figure 1: Kenya Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 2: Kenya Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 3: Kenya Tyre Market Share, By Company, By Volume, 2014-2020F
Figure 4: Kenya Tyre Market Share, By Region, By Volume, 2014-2020F
Figure 5: Kenya Medium & Heavy Commercial Vehicle Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 6: Kenya M&HCV Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 7: Kenya Passenger Car Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 8: Kenya Passenger Car Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 9: Kenya Off-The-Road (OTR) Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 10: Kenya OTR Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 11: Kenya Light Commercial Vehicle (LCV) Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 12: Kenya Two-Wheeler (2W) & Three-Wheeler (3W) Tyre Market Size, By Value (USD Million), By Volume (Million Units), 2010-2020F
Figure 13: Kenya Passenger Car Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 14: Kenya Commercial Vehicle Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 15: Kenya Two-Wheeler Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 16: Kenya OTR Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 17: Kenya Passenger Car Tyre Import Share, By Country, By Volume, 2013 (%)
Figure 18: Kenya Commercial Vehicle Tyre Export Share, By Country, By Volume, 2013 (%)
Figure 19: Kenya Two-Wheeler Tyre Export Share, By Country, By Volume, 2013 (%)
Figure 20: Kenya OTR Tyre Export Share, By Country, By Volume, 2013 (%)
List of Tables
Table 1: Kenya Tyre Production Capacity, By Company & Plant Location, 2014 (Million Units/Year)
Table 2: Kenya Inflation Rate and Consumer Price Index, 2011-14
Table 3: Kenya New Vehicle Sales, By Vehicle Segment, By Volume, 2010–2014 (Units)
Table 4: Kenya Tyre WASP, 2014 & 2020F (USD)
Table 5: Kenya Partial List of Prominent Tyre Distributors and Associated Tyre Companies, 2014
Table 6: Kenya M&HCV New Registrations (Old & New Vehicles), By Vehicle Segment, By Volume, 2010–2014 (Units)
Table 7: Kenya Commercial Vehicle Fleet Size, By Volume, 2010-2014 (Units)
Table 8: Kenya Passenger Car Fleet Size, By Volume, 2010-2014 (Units)
Table 9: Kenya Passenger Car New Registration (Old & New Vehicles), By Vehicle Segment, By Volume, 2010–2014 (Units)
Table 10: Kenya OTR New Registrations (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 11: Kenya’s Wheeled Tractor Registration (Old & New Vehicles), 2010-2014
Table 12: Various On-going Road Construction Projects
Table 13: Various Upcoming Road Construction Projects
Table 14: List of Prominent Ongoing Infrastructure Projects in Kenya
Table 15: Kenya LCV New Registrations (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 16: Kenya Two-Wheeler New Registration (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 17: Kenya Three-Wheeler New Registration (Old & New Vehicles), By Volume, 2010–2014 (Units)
Table 18: Kenya Tyre Imports, By Value, 2013 (USD Million), By Volume (Million Units)
Table 19: Kenya Tyre Imports, By Value, 2013 (USD Million), By Volume (Million Units)
Table 20: Kenya GDP, Atlas Method (USD Million), 2010-2014

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