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Italy Tyre Market Forecast and Opportunities, 2020

Italy Tyre Market Forecast and Opportunities, 2020

Italy is a leading automobile production hub in Europe, as the country is home to a number of automobile manufacturing units. The country recorded a high vehicle motorization rate (passenger car and commercial vehicle) of 686 vehicles per 1000 people in 2013. Despite a growing automobile fleet and high motorization rate, Italy tyre market registered negative CAGR in volume terms during 2010-2014. Weaker economic conditions due to Eurozone crisis, delay in infrastructure projects, low income growth and significant cuts in public spending led to decline in sales of tyres during 2010-2014. Improving consumer and investor confidence, coupled with positive developments in Eurozone economic conditions, is forecast to drive growth in vehicle production and sales in Italy over the next five years, thereby augmenting demand in the country’s tyre market during the forecast period.

According to “Italy Tyre Market Forecast & Opportunities, 2020", passenger car tyre segment accounted for a lion’s share of more than 80% in Italy tyre market in 2014. However, with anticipated growth in LCV sales, commercial vehicle tyre segment is forecast to outperform passenger car tyre segment by exhibiting fastest growth rate among all tyre segments during 2015-2020. Replacement tyre market in Italy accounted for around 85% of the market in 2014, and the replacement segment is forecast to continue its market dominance in the country’s tyre market during the forecast period. With the government of Italy increasing its focus on macroeconomic reforms, anticipated growth in construction, agriculture and industrial sectors is forecast to boost the country’s automobile and tyre industry in the coming years. Few of the major tyre brands operating in Italy include Michelin, Pirelli, Continental and Bridgestone. “Italy Tyre Market Forecast & Opportunities, 2020” report elaborates following aspects of tyre market in Italy:

  • Italy Tyre Market Size, Share & Forecast
  • Segmental Analysis – Passenger Car Tyres, Light Commercial Vehicle Tyres, Medium & Heavy Commercial Tyres, Two Wheeler Tyres & OTR Tyres
  • Policy & Regulatory Landscape
  • Changing Market Trends and Emerging Opportunities
  • Competitive Landscape and Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of tyre market in Italy
  • To identify the on-going trends and segment wise anticipated growth in the coming years
  • To help industry consultants, tyre companies and other stakeholders align their market-centric strategies
  • To obtain research based business decision and add weight to presentations and marketing material
  • To gain competitive knowledge of leading players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based on both primary and secondary sources. Primary research included interviews with tyre companies, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Research Methodology
2. Product Overview
3. Analyst View
4. Italy Tyre Production Overview
5. Italy Tyre Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Vehicle Type
5.2.2. By Company
5.2.3. By Region
5.2.4. By Demand Category (OEM vs Replacement)
6. Italy Passenger Car (PC) Tyre Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type
6.2.2. By Demand Category (OEM vs Replacement)
7. Italy Light Commercial Vehicle (LCV) Tyre Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Vehicle Type
7.2.2. By Demand Category (OEM vs Replacement)
8. Italy Medium and Heavy Commercial Vehicle Tyre Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Vehicle Type
8.2.2. By Demand Category (OEM vs Replacement)
9. Italy Off-The-Road (OTR) Tyre Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Vehicle Type
9.2.2. By Demand Category (OEM vs Replacement)
10. Italy Two-Wheeler Tyre Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Vehicle Type
10.2.2. By Demand Category (OEM vs Replacement)
11. Import-Export Analysis
12. Market Dynamics
12.1. Market Drivers
12.2. Market Challenges
13. Market Trends & Developments
13.1. Increasing Online Sales
13.2. Growing Retreaded Tyre Market
13.3. The ‘Seal Inside’ Technology
13.4. Expanding Dealer Network
13.5. Increasing Penetration of Chinese Tyres
14. Policy & Regulatory Landscape
15. Italy Economic Profile
16. Competitive Landscape
16.1. Michelin Italiana S.p.A
16.2. Pirelli & C. S.p.A.
16.3. Bridgestone Italia Sales S.R.L
16.4. Continental Italia S.p.A.
16.5. Goodyear Dunlop Tires Italia S.p.A.
16.6. Yokohama Italia S.p.A.
16.7. Hankook Italia S.R.L.
16.8. Kumho Tyre Italia
16.9. Nokian Tyres PLC
16.10. Trelleborg Wheel Systems Italia S.p.A
17. Strategic Recommendations
List of Figures
Figure 1: Italy Tyre Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 2: Italy Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 3: Italy Tyre Market Share, By Company, By Volume, 2010-2020F
Figure 4: Italy Tyre Market Share, By Region, By Volume, 2014 & 2020F
Figure 5: Italy Tyre Market Share, By Demand Category (OEM vs Replacement), By Volume, 2010-2020F
Figure 6: Italy Passenger Car Tyre Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 7: Italy Passenger Car Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 8: Italy Passenger Car Tyre Market Share, By Demand Category (OEM vs Replacement), By Volume, 2010-2020F
Figure 9: Italy Light Commercial Vehicle Tyre Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 10: Italy Light Commercial Vehicle Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 11: Italy Light Commercial Vehicle Tyre Market Share, By Demand Category (OEM vs Replacement), By Volume, 2010-2020F
Figure 12: Italy Medium & Heavy Commercial Vehicle Tyre Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 13: Italy Medium & Heavy Commercial Vehicle Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 14: Italy Medium & Heavy Commercial Vehicle Tyre Market Share, By Demand Category (OEM vs Replacement), By Volume, 2010-2020F
Figure 15: Italy Off-The-Road Tyre Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 16: Italy OTR Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 17: Italy Off-The-Road Tyre Market Share, By Demand Category, By Volume, 2010-2020F
Figure 18: Italy Two-Wheeler Tyre Market Size, By Value (USD Billion), By Volume (Million Units), 2010-2020F
Figure 19: Italy Two-Wheeler Tyre Market Share, By Vehicle Type, By Volume, 2010-2020F
Figure 20: Italy two-Wheeler Tyre Market Share, By Demand Category (OEM vs Replacement), By Volume, 2010-2020F
List of Tables
Table 1: Italy Tyre Production Capacity, By Company & Plant Location, 2014 (Million Units/Year)
Table 2: Italy Vehicle Production, By Volume, 2010–2014 (Million Units)
Table 3: Italy Vehicle Fleet Size, By State, By Vehicle Type, 2014 (Units)
Table 4: Italy Passenger Car Sales, By States & Regions, 2013-2015 (Till October 2015) (Units)
Table 5: Italy Tyre Market Size, By Demand Category (OEM vs Replacement), By Volume, 2010–2020F (Million Units)
Table 6: Italy Vehicle Fleet Size, By Vehicle Type, By Volume, 2010, 2013 & 2014 (Units)
Table 7: Italy Vehicle Exports, By Vehicle Type, By Volume, 2013-2015 (Till October 2015) (Units)
Table 8: Italy Passenger Car Sales, By Months, 2010–2015 (Till October 2015) (Units)
Table 9: Italy Passenger Car Sales, By Domestic and Foreign Company, 2010-2014 (Units)
Table 10: Italy Passenger Car Fleet Size, By Cylinder Capacity, 2012-2014 (Units)
Table 11: Italy Passenger Car Sales, By Vehicle Type, 2013-2015 (Till October 2015) (Units)
Table 12: Italy Passenger Car Tyre Market Size, By Demand Category (OEM vs Replacement), By Volume, 2010–2020F (Million Units)
Table 13: Italy Passenger Car Fleet Size, By Age of Vehicle & Fuel Type, 2000, 2010 & 2014 (Units)
Table 14: Italy Passenger Car Production, 2010–2014 (Units)
Table 15: Italy Light Commercial Vehicle Production, By Volume, 2010–2014 (Million Units)
Table 16: Italy Light Commercial Vehicle Sales, By Volume, 2010–2014 (Units)
Table 17: Italy Medium & Heavy Commercial Vehicle Sales, By Volume, 2010–2014 (Units)
Table 18: Italy Medium & Heavy Commercial Vehicle Production, By Volume, 2010–2014 (Units)
Table 19: Italy OTR Tyre Sales, By Demand Category (OEM vs Replacement), 2010–2014 (Million Units)
Table 20: Italy Two-Wheeler Registrations, By Segment, 2010-14 (Units)
Table 21: Top 10 Two-Wheeler Models in Italy, By Brand, By Model, By Class Type, By Vehicle Type, 2014
Table 22: Italy Two-Wheeler Tyre Market Size, By Demand Category (OEM vs Replacement), By Volume, 2010–2020F (Million Units)
Table 23: Italy Tyre Imports, By Vehicle Type, By Volume, 2010-2014 (Tons)
Table 24: Italy Tyre Exports, By Vehicle Type, By Volume, 2010-2014 (Tons)
Table 25: Italy Major Online Tyre Dealers, 2014
Table 26: Italy Tyre Trade Tariff Duties, By Product Type & Segment, 2014

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