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India Television Market By Screen Size (30”-39”, 40”-47”, 48” & Above & Below 30”), By Display Type (LED, OLED & Others), By Resolution (Full HD, HD & Ultra HD), By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023

India Television Market By Screen Size (30”-39”, 40”-47”, 48” & Above & Below 30”), By Display Type (LED, OLED & Others), By Resolution (Full HD, HD & Ultra HD), By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023

According to “India Television Market By Screen Size, By Display Type, By Resolution, By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023” television market is projected to surpass $ 13 billion by 2023. Growth in the market is led by rising demand from increasing number of independent households as well as commercial and hospitality sectors. As of 2016, India had more than 180 million households with television units and the number is expected to rise in the coming years. In the present scenario, a large portion of the population is using CRT televisions, which is a primitive technology, and consequently, there is rising demand from customers to upgrade their television technology, which is expected to significantly drive the market during the forecast period. Moreover, booming e-commerce industry and rising disposable income of consumers are further anticipated to contribute to the growing sales of televisions across the country in the coming years. India television market is controlled by these major players, namely– Samsung India Electronics Private Limited, LG Electronics India Private Limited, Sony India Private Limited, Panasonic India Private Limited, Intex Technologies (India) Limited, Videocon Industries Ltd., Micromax Informatics Limited, BPL Limited, MIRC Electronics Limited, and Vu Technologies Private Limited. “India Television Market By Screen Size, By Display Type, By Resolution, By Connectivity, By Distribution Channel, Competition Forecast & Opportunities, 2013-2023” discusses the following aspects of television market in India:

  • Television Market Size, Share & Forecast
  • Segmental Analysis – By Screen Size (30”-39”, 40”-47”, 48” & Above & Below 30”), By Display Type (LED, OLED & Others), By Resolution (Full HD, HD & Ultra HD), By Connectivity, By Distribution Channel
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities
Why You Should Buy This Report?
  • To gain an in-depth understanding of television in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, television distributor, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with television distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer/Customer Behavior Analysis
4.1. Factors Influencing Purchase Decision
4.2. Brand Recall and Awareness
4.3. Current Product Used (Screen size, Brand, Display Type, etc.)
4.4. Brand Propensity (Satisfaction Level with Current Product and Preference upon next Purchase)
4.5. Preferred Point of Purchase and Reason
4.6. Challenges/issues Faced
5. Global Television Market Overview
6. India Television Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Screen Size (30”-39”, 40”-47”, Below 30”, and 48” & Above)
6.2.2. By Display Type (LED, OLED and Others)
6.2.3. By Resolution (HD, Full HD, and Ultra HD)
6.2.4. By Connectivity (Conventional/Non-Internet TVs Vs. Smart/Internet TVs)
6.2.5. By Distribution Channel (Offline Retail, Online Retail and Direct/Institutional Sales)
6.2.6. By Region
6.2.7. By Leading City
6.2.8. By Company
6.3. Market Attractiveness Index (By Screen Size, Resolution; Distribution Channel and Region)
6.3.1. By Screen Size
6.3.2. By Resolution
6.3.3. By Distribution Channel
6.3.4. By Region
7. India 30” – 39” Television Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Display Type
7.2.2. By Resolution
7.2.3. By Connectivity
7.2.4. By Distribution Channel
7.2.5. By Price Segment
7.3. Product Benchmarking
8. India 40” – 47” Television Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Display Type
8.2.2. By Resolution
8.2.3. By Connectivity
8.2.4. By Distribution Channel
8.2.5. By Price Segment
8.3. Product Benchmarking
9. India Below 30” Television Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Display Type
9.2.2. By Resolution
9.2.3. By Connectivity
9.2.4. By Distribution Channel
9.2.5. By Price Segment
9.3. Product Benchmarking
10. India 48” & Above Television Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Display Type
10.2.2. By Resolution
10.2.3. By Connectivity
10.2.4. By Distribution Channel
10.2.5. By Price Segment
10.3. Product Benchmarking
11. Supply Chain Analysis
12. Import-Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends & Developments
15. Policy & Regulatory Landscape
16. India Economic Profile
17. Competitive Landscape
17.1. Competition Outlook
17.2. Company Profiles
17.2.1. Samsung India Electronics Private Limited
17.2.2. LG Electronics India Private Limited
17.2.3. Sony India Private Limited
17.2.4. Panasonic India Private Limited
17.2.5. Intex Technologies (India) Limited
17.2.6. Videocon Industries Ltd.
17.2.7. Micromax Informatics Limited
17.2.8. BPL Limited
17.2.9. MIRC Electronics Limited
17.2.10. Vu Technologies Private Limited
18. Strategic Recommendations
List Of Figures
Figure 1: Sources of Information before Purchase, 2018 (N=200)
Figure 2: Factors Influencing Purchase Decision, 2018 (N=200)
Figure 3: Unaided Brand Recall, 2018 (N=200)
Figure 4: Aided Brand Recall, 2018 (N=200)
Figure 5: Brands Ownership, 2018 (N=200)
Figure 6: Screen Size Ownership, 2018 (N=200)
Figure 7: Type of Screen Ownership, 2018 (N=200)
Figure 8: Cost of Purchase, 2018 (N=200)
Figure 9: Brand Propensity to Purchase, 2018
Figure 10: Key Reasons for Not Purchasing Brand Again, 2018
Figure 11: Preferred Point of Purchase, 2018 (N=200)
Figure 12: Key Challenges Faced with Current Television, 2018
Figure 13: India Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
Figure 14: India Television Market Share, By Screen Size, By Value, 2013-2023F
Figure 15: India Television Market Share, By Screen Size, By Volume, 2013-2023F
Figure 16: India Television Market Share, By Display Type, By Volume, 2013-2023F
Figure 17: India Television Market Share, By Resolution, By Volume, 2013-2023F
Figure 18: India Television Market Share, By Connectivity, By Volume, 2013-2023F
Figure 19: India Television Market Share, By Distribution Channel, By Volume, 2013-2023F
Figure 20: India Television Market Share, By Region, By Volume, 2017 & 2023F
Figure 21: India Television Market Share, By Region, By Volume, 2013-2023F
Figure 22: India Television Market Share, By Leading City, By Volume, 2017 & 2023F
Figure 23: India Television Market Share, By Company, By Volume, 2017 & 2023F
Figure 24: India Television Market Attractiveness Index, By Screen Size, By Volume, 2018E-2023F
Figure 25: India Television Market Attractiveness Index, By Resolution, By Volume, 2018E-2023F
Figure 26: India Television Market Attractiveness Index, By Distribution Channel, By Volume, 2018E-2023F
Figure 27: India Television Market Attractiveness Index, By Region, By Volume, 2018E-2023F
Figure 28: India 30”–39” Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
Figure 29: India Urban Population Share (as a %age of the Total Population), 2013-2017
Figure 30: India 30”–39” Television Market Share, By Display Type, By Volume, 2013-2023F
Figure 31: India 30”–39” Television Market Share, By Resolution, By Volume, 2013-2023F
Figure 32: India 30”–39” Television Market Share, By Connectivity, By Volume, 2013-2023F
Figure 33: India 30”–39” Television Market Share, By Distribution Channel, By Volume, 2013-2023F
Figure 34: India 30”–39” Television Market Share, By Price Segment, By Volume, 2017 & 2023F
Figure 35: India 40”–47” Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
Figure 36: India per Capita Household Final Consumption Expenditure, 2013-2017 (USD)
Figure 37: India 40”–47” Television Market Share, By Display Type, By Volume, 2013-2023F
Figure 38: India 40”–47” Television Market Share, By Resolution, By Volume, 2013-2023F
Figure 39: India 40”–47” Television Market Share, By Connectivity, By Volume, 2013-2023F
Figure 40: India 40”–47” Television Market Share, By Distribution Channel, By Volume, 2013-2023F
Figure 41: India 40”–47” Television Market Share, By Price Segment, By Volume, 2017 & 2023F
Figure 42: India Below 30” Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
Figure 43: India GDP per Capita, PPP, 2013-2017 (USD)
Figure 44: India Below 30” Television Market Share, By Display Type, By Volume, 2013-2023F
Figure 45: India Below 30” Television Market Share, By Resolution, By Volume, 2013-2023F
Figure 46: India Below 30” Television Market Share, By Connectivity, By Volume, 2013-2023F
Figure 47: India Below 30” Television Market Share, By Distribution Channel, By Volume, 2013-2023F
Figure 48: India Below 30” Television Market Share, By Price Segment, By Volume, 2017 & 2023F
Figure 49: India 48” & Above Television Market Size, By Value (USD Billion), By Volume (Million Unit), 2013-2023F
Figure 50: India Active Pay DTH Subscribers Share, By Company, 2017
Figure 51: India 48” & Above Television Market Share, By Display Type, By Volume, 2013-2023F
Figure 52: India 48” & Above Television Market Share, By Resolution, By Volume, 2013-2023F
Figure 53: India 48” & Above Television Market Share, By Connectivity, By Volume, 2013-2023F
Figure 54: India 48” & Above Television Market Share, By Distribution Channel, By Volume, 2013-2023F
Figure 55: India 48” & Above Television Market Share, By Price Segment, By Volume, 2017 & 2023F
Figure 56: India Television Import with HS Code 85287211, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 57: India Television Export with HS Code 85287211, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 58: India Television Import with HS Code 85287212, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 59: India Television Export with HS Code 85287212, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 60: India Television Import with HS Code 85287213, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 61: India Television Export with HS Code 85287213, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 62: India Television Import with HS Code 85287214, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 63: India Television Export with HS Code 85287214, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 64: India Television Import with HS Code 85287215, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 65: India Television Export with HS Code 85287215, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 66: India Television Import with HS Code 85287216, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 67: India Television Export with HS Code 85287216, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 68: India Television Import with HS Code 85287217, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 69: India Television Export with HS Code 85287217, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 70: India Television Import with HS Code 85287218, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 71: India Television Export with HS Code 85287218, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 72: India Television Import with HS Code 85287219, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
Figure 73: India Television Export with HS Code 85287219, By Value (USD Million), By Volume (Thousand Unit), 2013-2018
List Of Tables
Table 1: TV Viewership in India, 2013 & 2017
Table 2: India 30”-39” Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
Table 3: India 40”-47” Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
Table 4: India Below 30” Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
Table 5: India Net Active DTH Subscribers, 2013-2017 (Million)
Table 6: India 48” & Above Television Price, By Company, By Model, By Screen Size, By Display Type, By Resolution and By Connectivity, 2018 (USD)
Table 7: India Import Duty on Television, 2017

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