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Global Water Softeners Market By Type (Salt Based Water Softeners & Salt Free Water Softeners), By Application (Residential, Industrial & Commercial), By Region (North America, Europe, APAC, South America & MEA), Competition Forecast and Opportunities, 20

Global Water Softeners Market By Type (Salt Based Water Softeners & Salt Free Water Softeners), By Application (Residential, Industrial & Commercial), By Region (North America, Europe, APAC, South America & MEA), Competition Forecast and Opportunities, 2024

Global water softeners market was valued at $ 7.67 billion in 2018 and is projected to reach $ 11.02 billion by 2024, exhibiting a CAGR of 6.32% during 2019-2024. Growing demand for safe & freshwater for both residential and commercial purposes coupled with increasing consumer awareness towards the consumption of same is expected to drive water softeners market. As per the UN water statistics, the percentage of increase in water withdrawals is estimated to be over 50% and 18% in developing and developed countries, respectively by 2025.

Water softeners are equipment/devices designed to reduce water hardening salts such as magnesium, manganese, calcium, and other metal elements in the water resources. These waters softening equipment are broadly used in different end-use applications such as colleges, hospitals, laundries, hotels, boiler feedwater, groundwater remediation, and others. Growing water scarcity along with rapidly growing population and decreasing levels of safe water for human consumption are some of the primary drivers that are significantly contributing to the increased sales of water softeners globally. According to UN Water data, 4 countries in the world have water stress above 100% and approximately 32 countries are experiencing water threat between 25-70%.

Moreover, growing consumer awareness regarding significance of soft water utilization for reducing scale formation in cleaning, textile, food & beverages, concrete manufacturing and other industries is driving the demand for water softeners in various downstream applications. Residential sector is the largest end-use application segment for water softeners market globally. Increasing number of new residential construction projects around the world is further expected to strengthen the demand for water softeners in residential sector.

Expanding commercialization in residential infrastructure is generating a huge demand for soft water as well as water softening instruments. Increasing construction of service apartments, globally, over the past five years have also significantly contributed to the growth of water softeners market.

Asia-Pacific is anticipated to be the fastest growing regional market for the water softeners owing to increasing regional population and decreasing availability of safe water in the region. China, India, and Southeast Asian nations are among the major contributors to the growing demand for water softeners in the region.

Some of the major players in global water softeners market are: Culligan International Company, EcoWater Systems LLC., BWT AG, Pentair Residential Filtration LLC., Canature Environmental Products Co., Ltd, among others.

Years considered for this report:

Historical Years: 2011-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

  • To analyze and forecast the market size of global water softeners market.
  • To forecast global water softeners market based on type, end-use, and regional distribution.
  • To identify drivers and challenges for global water softeners market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global water softeners market.
  • To conduct pricing analysis for global water softeners market.
  • To identify and analyze the profile of leading players involved in the manufacturing of water softeners.
Some of the leading players in global water softeners market are Culligan International Company, EcoWater Systems LLC., BWT AG, Pentair Residential Filtration LLC., and Canature Environmental Products Co., Ltd. Other major players in water softeners market include GE Appliances, 3M Company, A.O. Smith Water Technologies, Whirlpool Corporation, Axel Johnson Inc., and others.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major players operating in global water softeners market.

TechSci Research calculated the market size of water softeners using a top-down approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Water softener manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to water softeners
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them to strategize investments and capitalize on market opportunities.

Report Scope:

In this report, global water softeners market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Market, by Type:
  • Salt Based Water Softeners
  • Salt Free Water Softeners
  • Market, by Application:
  • Residential
  • Commercial
  • Industrial
  • Market, by Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • Italy
  • Spain
  • UK
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • Taiwan
  • India
  • Australia
  • Rest of Asia-Pacific
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
  • Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • Qatar
  • Rest of Middle East & Africa
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in water softeners market. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
  • Profit margin analysis in case of direct and indirect sales channel.
Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Water Softeners Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Type (Salt Based Water Softeners & Salt Free Water Softeners)
4.2.2. By Application (Residential, Commercial and Industrial)
4.2.3. By Region
4.2.4. By Company
4.3. Global Water Softeners Market Attractiveness Index Analysis
4.4. Global Water Softeners Market BPS Analysis
5. Global Water Softeners Market Regional Analysis
5.1. Market Size and Forecast
5.1.1. By Value
5.2. Market Share and Forecast
5.2.1. By Type (Salt-based, Salt Free)
5.2.2. By Application (Residential, Industrial, Commercial)
5.2.3. By Company
5.2.4. By Region
5.3. Market Attractive Index
6. North America Water Softeners Market Outlook
6.1.1. Market Size & Forecast
6.1.1.1. By Value
6.1.2. Market Share & Forecast
6.1.2.1. By Type
6.1.2.2. By Application
6.1.3. United States Water Softeners Market Outlook
6.1.3.1. Market Size and Forecast
6.1.3.1.1. By Value
6.1.3.2. Market Share and Forecast
6.1.3.2.1. By Application
6.1.4. Canada Water Softeners Market Outlook
6.1.4.1. Market Size and Forecast
6.1.4.1.1. By Value
6.1.4.2. Market Share and Forecast
6.1.4.2.1. By Application
6.1.5. Mexico Water Softeners Market Outlook
6.1.5.1. Market Size and Forecast
6.1.5.1.1. By Value
6.1.5.2. Market Share and Forecast
6.1.5.2.1. By Application
6.1.6. North America Water Softeners Market Attractiveness Index Analysis
7. Europe Water Softeners Market Outlook
7.1.1. Market Size & Forecast
7.1.1.1. By Value
7.1.2. Market Share & Forecast
7.1.2.1. By Type
7.1.2.2. By Application
7.1.3. France Water Softeners Market Outlook
7.1.3.1. Market Size and Forecast
7.1.3.1.1. By Value
7.1.3.2. Market Share and Forecast
7.1.3.2.1. By Application
7.1.4. United Kingdom Water Softeners Market Outlook
7.1.4.1. Market Size and Forecast
7.1.4.1.1. By Value
7.1.4.2. Market Share and Forecast
7.1.4.2.1. By Application
7.1.5. Germany Water Softeners Market Outlook
7.1.5.1. Market Size and Forecast
7.1.5.1.1. By Value
7.1.5.2. Market Share and Forecast
7.1.5.2.1. By Application
7.1.6. Italy Water Softeners Market Outlook
7.1.6.1. Market Size and Forecast
7.1.6.1.1. By Value
7.1.6.2. Market Share and Forecast
7.1.6.2.1. By Application
7.1.7. Spain Water Softeners Market Outlook
7.1.7.1. Market Size and Forecast
7.1.7.1.1. By Value
7.1.7.2. Market Share and Forecast
7.1.7.2.1. By Application
7.1.8. Europe Water Softeners Market Attractiveness Index Analysis
8. Asia-Pacific Water Softeners Market Outlook
8.1.1. Market Size & Forecast
8.1.1.1. By Value
8.1.2. Market Share & Forecast
8.1.2.1. By Type
8.1.2.2. By Application
8.1.3. China Water Softeners Market Outlook
8.1.3.1. Market Size and Forecast
8.1.3.1.1. By Value
8.1.3.2. Market Share and Forecast
8.1.3.2.1. By Application
8.1.4. India Water Softeners Market Outlook
8.1.4.1. Market Size and Forecast
8.1.4.1.1. By Value
8.1.4.2. Market Share and Forecast
8.1.4.2.1. By Application
8.1.5. Japan Water Softeners Market Outlook
8.1.5.1. Market Size and Forecast
8.1.5.1.1. By Value
8.1.5.2. Market Share and Forecast
8.1.5.2.1. By Application
8.1.6. Taiwan Water Softeners Market Outlook
8.1.6.1. Market Size and Forecast
8.1.6.1.1. By Value
8.1.6.2. Market Share and Forecast
8.1.6.2.1. By Application
8.1.7. Australia Water Softeners Market Outlook
8.1.7.1. Market Size and Forecast
8.1.7.1.1. By Value
8.1.7.2. Market Share and Forecast
8.1.7.2.1. By Application
8.1.8. Asia-Pacific Water Softeners Market Attractiveness Index Analysis
9. South America Water Softeners Market Outlook
9.1.1. Market Size & Forecast
9.1.1.1. By Value
9.1.2. Market Share & Forecast
9.1.2.1. By Type
9.1.2.2. By Application
9.1.3. Brazil Water Softeners Market Outlook
9.1.3.1. Market Size and Forecast
9.1.3.1.1. By Value
9.1.3.2. Market Share and Forecast
9.1.3.2.1. By Application
9.1.4. Argentina Water Softeners Market Outlook
9.1.4.1. Market Size and Forecast
9.1.4.1.1. By Value
9.1.4.2. Market Share and Forecast
9.1.4.2.1. By Application
9.1.5. Colombia Water Softeners Market Outlook
9.1.5.1. Market Size and Forecast
9.1.5.1.1. By Value
9.1.5.2. Market Share and Forecast
9.1.5.2.1. By Application
9.1.6. South America East & Africa Water Softeners Market Attractiveness Index Analysis
10. Middle East & Africa Water Softeners Market Outlook
10.1.1. Market Size & Forecast
10.1.1.1. By Value
10.1.2. Market Share & Forecast
10.1.2.1. By Type
10.1.2.2. By Application
10.1.3. UAE Water Softeners Market Outlook
10.1.3.1. Market Size and Forecast
10.1.3.1.1. By Value
10.1.3.2. Market Share and Forecast
10.1.3.2.1. By Application
10.1.4. Saudi Arabia Water Softeners Market Outlook
10.1.4.1. Market Size and Forecast
10.1.4.1.1. By Value
10.1.4.2. Market Share and Forecast
10.1.4.2.1. By Application
10.1.5. Qatar Water Softeners Market Outlook
10.1.5.1. Market Size and Forecast
10.1.5.1.1. By Value
10.1.5.2. Market Share and Forecast
10.1.5.2.1. By Application
10.1.6. Middle East & Africa Water Softeners Market Attractiveness Index Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends and Developments
12.1. Mergers & Acquisitions
12.2. New Product Launches
12.3. Smart Softeners
12.4. Pickup in Residential Sector
12.5. Increasing Trend Towards Use of Automatic Softeners
12.6. Market Expansions
12.7. Strong Emphasis on Certifications
12.8. Increasing preference towards metered systems instead of time-based systems
13. Competitive Landscape
13.1. Competitive Benchmarking
13.2. Company Profiles
13.2.1. Pentair Residential Filtration, LLC.
13.2.2. Culligan International Company
13.2.3. BWT AG (Best Water Technology AG)
13.2.4. Canature Environmental Products Co., Ltd
13.2.5. EcoWater Systems LLC
13.2.6. A.O. Smith Water Technologies
13.2.7. Whirlpool Corporation
13.2.8. GE Appliances
13.2.9. 3M Company
13.2.10. Axel Johnson Inc. (AJI)
List Of Figures
Figure 1: Global Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 2: Global Water Softeners Market Share, By Type, By Value, 2011-2024F
Figure 3: Global Water Softeners Market Share, By Application, By Value, 2011-2024F
Figure 4: Global Residential Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 5: Global Industrial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 6: Global Commercial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 8: Global Water Softeners Market Share, By Region, By Value, 2011-2024F
Figure 9: Global Water Softeners Market Share, By Company, By Value, 2018
Figure 12: Global Water Softeners Market Attractiveness Index, By Region, By Value, 2019E-2024F
Figure 13: North America Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 14: North America Water Softeners Market Share, By Type, By Value, 2011-2024F
Figure 15: North America Water Softeners Market Share, By Application, By Value, 2011-2024F
Figure 16: North America Residential Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 17: North America Industrial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 18: North America Commercial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 19: United States Utility Water Capital Expenditure in Water Treatment Plants, By Value, 2013-2018 (USD Billion)
Figure 20: United States Utility Wastewater Capital Expenditure in Wastewater Treatment Plants, By Value, 2011-2018 (USD Billion)
Figure 21: North America Water Softeners Market Share, By Country, By Value, 2011-2024F
Figure 22: United States Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 23: United States Private Sector Investments for Construction of Residential Units, By Category, By Value, 2013-2018 (USD Billion)
Figure 24: Canada Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 25: Mexico Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 26: Mexico Utility Water Capital Expenditure in Water Treatment Plants, By Value, 2013-2018 (USD Million)
Figure 27: Mexico Utility Wastewater Capital Expenditure in Wastewater Treatment Plants, By Value, 2013-2018 (USD Million)
Figure 28: North America Water Softeners Market Attractiveness Index, By Application, By Value, 2019E-2024F
Figure 29: North America Water Softeners Market Attractiveness Index, By Country, By Value, 2019E-2024F
Figure 30: Europe Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 31: Europe Water Softeners Market Share, By Type, By Value, 2011-2024F
Figure 32: Europe Water Softeners Market Share, By Application, By Value, 2011-2024F
Figure 33: Europe Commercial Water Softeners Absolute $ Market Opportunity 2011-2024F (USD Billion)
Figure 34: Europe Industrial Water Softeners Absolute $ Market Opportunity 2011-2024F (USD Billion)
Figure 35: Europe Water Softeners Market Share, By Country, By Value, 2011-2024F
Figure 36: France Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 37: France GDP share, By 2018
Figure 38: United Kingdom Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 39: Germany Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 40: Italy Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 41: Spain Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 43: Europe Water Softeners Market Attractiveness Index, By Application, By Value,
2019E-2024F
Figure 44: Europe Water Softeners Market Attractiveness Index, By Country, By Value,
2019E-2024F
Figure 45: Asia-Pacific Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 46: Asia-Pacific Water Softeners Market Share, By Type, By Value, 2011-2024F
Figure 47: Asia-Pacific Water Softeners Market Share, By Application, By Value, 2011-2024F
Figure 48: Asia-Pacific Residential Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 49: Share of Infrastructure Deals in Asia, By Country, 2013-2018 (%)
Figure 50: Asia-Pacific Industrial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 51: Asia-Pacific Commercial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 52: Asia-Pacific Water Softeners Market Share, By Country, By Value, 2011-2024F
Figure 53: China Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 54: China Economic Growth, 2015-2018 (%)
Figure 55: China Total Number of Flats of Residential Buildings Completed, 2010-2018 (Million Sets)
Figure 56: China Floor Space of Buildings Completed, 2014-2018 (1,000,000,000 Sq. m)
Figure 57: China Total Investments in Residential Buildings, 2014-2018 (USD Trillion)
Figure 58: India Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 59: India Indices of Industrial Production, 2014-2018
Figure 60: India Industrial Building Construction, 2014-2018 (Thousand Square meters)
Figure 61: India Number of Commercial Facilities, By Type, 2014-2018
Figure 62: Japan Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 63: Japan Economic Growth, 2014-2018 (%)
Figure 64: Japan Received Construction Orders, By Orderer, By Value, 2013-2018 (USD Billion)
Figure 65: Japan Received Construction Orders, By Type of Construction, By Value, 2010, 2012, 2014, 2016 & 2018 (USD Billion)
Figure 66: Taiwan Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 67: Taiwan Commercial Space Demand Projections, By Top 8 Cities, 2013-2018 (million sq. ft.)
Figure 68: Australia Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 69: Asia-Pacific Water Softeners Market Attractiveness Index, By Application, By Value,
2019E-2024F
Figure 70: Asia-Pacific Water Softeners Market Attractiveness Index, By Country, By Value,
2019E-2024F
Figure 71: South America Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 72: South America Water Softeners Market Share, By Type, By Value, 2011-2024F
Figure 73: South America Water Softeners Market Share, By Application, By Value, 2011-2024F
Figure 74: South America Industrial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 75: South America Commercial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 76: South America Residential Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 77: South America Water Softeners Market Share, By Country, By Value, 2011-2024F
Figure 78: Brazil Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 79: Argentina Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 80: Colombia Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 81: South America Water Softeners Market Attractiveness Index, By Application, By Value, 2019E-2024F
Figure 82: South America Water Softeners Market Attractiveness Index, By Country, By Value, 2019E-2024F
Figure 83: Middle East & Africa Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 84: Middle East & Africa Water Softeners Market Share, By Type, By Value, 2011-2024F
Figure 85: Middle East & Africa Water Softeners Market Share, By Application, By Value, 2011-2024F
Figure 86: Middle East & Africa Industrial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 87: Middle East & Africa Commercial Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 88: Middle East & Africa Residential Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 89: Middle East & Africa Water Softeners Market Share, By Country, By Value, 2011-2024F
Figure 90: United Arab Emirates Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 91: Saudi Arabia Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 92: Qatar Water Softeners Market Size, By Value, 2011-2024F (USD Billion)
Figure 93: Middle East & Africa Water Softeners Market Attractiveness Index, By Application, By Value, 2019E-2024F
Figure 94: Middle East & Africa Water Softeners Market Attractiveness Index, By Country, By Value, 2019E-2024F
List Of Tables
Table 1: European Construction Output, By Country, 2018
Table 2: Major Construction Projects in United Arab Emirates, As of 2018
Table 3: Major Construction Projects in Saudi Arabia, As of 2018
Table 4: List of Latest Water and Sewage Treatment Projects and Tenders in Qatar, As of 2018
Table 5: Global Water Softeners Market CAGR, By Type, By Value, 2011-2018 & 2019E-2024F
Table 6: Global Water Softeners Market CAGR, By Region, By Value, 2011-2018 & 2019E-2024F
Table 7: Global Water Softeners Market Size & CAGR, By Country, By Value, 2015, 2017, 2019E, 2021F, 2023F & 2024F

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