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US Air Freshener Market Forecast and Opportunities, 2019

US Air Freshener Market Forecast and Opportunities, 2019

Air freshener is a specialty consumer product used for masking foul odor in households, commercial spaces like offices, hotels, theaters and cars. With air fresheners being available in multiple variants such as plug-ins, aerosol sprays and gels, the air freshener market in the USis riding high, especially among households with infants and pets. Over the last couple of decades, air fresheners have emerged as an important home care product among all consumer classes in the US. In addition, the United States ranks high in terms of waste generation, which makes air fresheners a vital product for home care. Consequently, the US air freshener market has been witnessing increasing product adoption in both indoor and outdoor environments.

According to “United States Air Freshener Market Forecast & Opportunities, 2019”, the market for air fresheners in the US is estimated to reach USD1.8 billion in 2015. Introduction of organic air fresheners, manufactured using natural substances are also gaining popularity in the country, especially among elders, pregnant women and households with kids. The adoption of air fresheners is also growing in office spaces, specifically for eliminating the damp odor due to lack of proper ventilation in buildings. Presently, plug-ins and aerosol sprays account for a majority share in the country’s air freshener market. “United States Air Freshener Market Forecast & Opportunities, 2019” discusses the following aspects of air fresheners market in the United States:

  • United States Air Fresheners Market Size, Share & Forecast
  • Segmental Analysis - Plug-in, Aerosol and Car Air Freshener
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of air fresheners market in the United States
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, air freshener manufacturers and other stakeholders align their market-centric strategies
  • To obtain research based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with air freshener manufacturers in the United States. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please Note:  Printing is not available on single-user licenses.


Companies Mentioned

1. Reckitt Benckiser plc.
2. Procter & Gamble
3. Henkel AG & Co. KGaA
4. Blyth Inc.
5. S.C. Johnson & Son Inc.
6. CAR-FRESHNER Corporation
7. The Yankee Candle Company
8. Auto Expressions
9. ABRO Industries Inc.
10. Handstands

1. Research Methodology
2. Product Overview
3. Analyst View
4. Global Air Freshener Market Overview
5. United States Air Freshener Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Type
5.2.2. By Company
6. United States Plug-in Air Freshener Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Price Point Analysis
7. United States Aerosol Air Freshener Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Price Point Analysis
8. United States Car Air Freshener Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Price Point Analysis
9. United States Market Dynamics
9.1. Drivers
9.2. Challenges
10. United States Market Trends
10.1. Technological Advancements
10.2. Use of Natural and Safe Air Freshener
10.3. Residential Sector
10.4. Car Air Fresheners
10.5. Consumers Expenditure Pattern
11. Policy & Regulatory Landscape
12. United States Economic Profile
13. Competitive Landscape
13.1. Reckitt Benckiser plc.
13.2. Procter & Gamble
13.3. Henkel AG & Co. KGaA
13.4. Blyth Inc.
13.5. S.C. Johnson & Son Inc.
13.6. CAR-FRESHNER Corporation
13.7. The Yankee Candle Company
13.8. Auto Expressions
13.9. ABRO Industries Inc.
13.10. Handstands
14. Strategic Recommendations
List of Figures
Figure 1:Global Air Fresheners Market Size, By Value, 2009-2019F (USD Billion)
Figure 2:United States Air Fresheners Market Size, By Value, 2009-2019F (USD Billion)
Figure 3:United States Air Fresheners Market Size, By Volume, 2009-2019F (Million Units)
Figure 4:Number of Households in United States Households, 2010-2013 (Million)
Figure 5:Number of Household Pet Population in the United States, 2011-2012 (Million)
Figure 6:Vehicle Fleet in the US, 2005-2012 (Million Units)
Figure 7:United States Air Fresheners Market Share, By Type, By Value, 2013
Figure 8:United States Air Fresheners Market Share, By Type, By Value, 2019
Figure 9:United States Air Fresheners Market Share, By Company, By Value, 2013
Figure 10:United States Air Fresheners Market Share, By Company, By Value, 2019
Figure 11:United States Plug-in Air Fresheners Market Size, By Value, 2009-2019F (USD Million)
Figure 12:United States Plug-in Air Fresheners Market Size, By Volume, 2009-2019F (Million Units)
Figure 13:MSW Generation Waste in US, 2010-2012 (Million Tons)
Figure 14:United States Aerosol Air Fresheners Market Size, By Value, 2009-2019F (USD Million)
Figure 15:United States Aerosol Air Fresheners Market Size, By Volume, 2009-2019F (Million Units)
Figure 16:United States Car Air Fresheners Market Size, By Value, 2009-2019F (USD Billion)
Figure 17:United States Car Air Fresheners Market Size, By Volume, 2009-2019F (Million Units)
Figure 18:Number of Registered Vehicles in US, 2009-13 (Million)
Figure 19:United States Passenger Car Market Size, By Volume, 2008-2012, (Millions Units)
List of Tables
Table 1: Air Freshener Product Segmentation
Table 2: P&G Average Plug-in Air Fresheners Prices, 2014 (USD per Unit)
Table 3: RB(Air Wick) Average Plug-in Air Fresheners Prices, 2014 (USD per Unit)
Table 4: SC Johnson(Glade) Average Plug-in Air Fresheners Prices, 2014 (USD per Unit)
Table 5: Handstands Average Plug-in Air Fresheners Prices, 2014 (USD per Unit)
Table 6: Renuzit Average Plug-in Air Fresheners Prices, 2014 (USD per Unit)
Table 7: P&G Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 8: RB(Air Wick) Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 9: SC Johnson (Glade) Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 10:Handstands Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 11:Renuzit Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 12:Continental Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 13:Citrus Magic Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 14:TC Average Aerosol Air Fresheners Prices, 2014 (USD per Unit)
Table 15:P&G Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 16:RB (Air Wick) Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 17:SC Johnson (Glade) Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 18:Handstands Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 19:EdHardy Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 20:Pop Killer Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 21:Little Trees Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 22:Gifts & More Average Car Air Fresheners Prices, 2014 (USD per Unit)
Table 23:United States Major Residential Projects, By Real-estate Developers, 2013E-2015F
Table 24:United States Consumer Expenditure, By Segment, 2010-12
Table 25:Major Brands under Reckitt Benckiser
Table 26:Major Brands under Procter & Gamble
Table 27:Major Awards & Recognitions
Table 28:Henkel North America - Main Locations
Table 29:Companies Details, By Segment
Table 30:Brands associated with the company
Table 31:Awards & Recognitions of S.C. Johnson & Son Inc.
Table 32:Some of the brands associated with the company
Table 33:Scents Type Associate with the Glade
Table 34:Little Trees & Perk Product folio
Table 35:Yankee Candle Company Product Folio
Table 36:Auto Expressions Brand Product folio
Table 37:Company Product Portfolio
Table 38:Global List of Distributors, By Region
Table 39:Product Portfolio, By Company
Table 40:Fragrance Portfolio, By Company

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